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Tourism and hospitality scholars have examined tourists' food experiences in the tourism context. However, little research has been focused on the experience of tasting slow food/wine and the market that consumes slow food/wine. This study aims to (1) understand the factors contributing to tourists' slow food experiences and (2) identify the market segmentation of tourists who experiences slow food and wine at a winery. Four hundred fifty-three online survey questionnaires were collected from Amazon Mechanical Turk (MTurk) platform. The critical research variable is slow food experience, which contains 16 items explained by four dimensions: (1) food, (2) place, (3) behavior, and (4) knowledge. Subsequently, a cluster analysis based on slow food experience measurement was adopted to discover the tourist market. The study identifies three markets: (1) hardcore slow food gastronomes, (2) common slow foodies, and (3) casual visitors. In the conclusion section, this study offers theoretical contributions to the slow food literature and managerial implications for tourism marketers to establish new marketing strategies.

Tourism is growing globally and expanding into increasingly differentiated thematic areas and places that have thus far been unknown. The Mediterranean region is one of the leading tourism areas in the world accounting for one-third of global tourism receipts and half of global tourism arrivals. However, the countries of this region, undoubtedly attractive for their natural and cultural sites, history and traditions, must face the continuous challenges that the highly competitive global market and the sustainability of the environment and resources pose.

This chapter aims to examine and discuss the relationship between tourism and economic growth in the Mediterranean region, specifically, the issue of economic growth led by tourism and its central focus in public policy. The tourism–economic growth relationship will also highlight the different challenges between the developed and the developing countries. The relationship between tourism and sustainability in the Mediterranean region is the second theme of this contribution. The concept of ‘slow tourism’ as an operational proposal for sustainable tourism is also discussed; specifically, the natural environment and the cultural heritage need to be preserved by all tourism stakeholders.

The lesser-known tourist destinations thanks to new technologies are experiencing a period of growth and development. Sharing economy has given new opportunities to smaller places, in particular the villages that are living a difficult period due to depopulation. The revival of small villages has been supported by the spread of good practices which, with the help of the Internet and the sharing economy, has led to a greater social, economic and tourist growth. The opportunities to emerge on the international market have increased thanks to the introduction of web and social networks. Information and communications technologies (ICTs) help overcome accessibility and isolation problems in some places. Sharing resources and increasingly democratic communication channels have been the basis for the creation of a new economy based on authenticity, unique experiences and consequently a slow tourism linked to rural villages. The aim of this research is to show how the sharing economy is important for the development of little villages; technologies in particular help the less-known destinations to grow up economically and socially. This research analyzes the concept of authenticity, very important for the experiential tourism and the sustainability considered the key for a good development of places. Then it considered the idea of technologies related to the development of little villages, with some example of good practice from Italy.

The Travel and Tourism sector is continuously changing over the years. Indeed, a wide range of interests has been evidenced worldwide. Since the beginning of the COVID-19 pandemic, tourists have experienced a drastic change in their expectations and necessities, demanding new kinds of services added value, among other variables. Uncertainty and COVID-conscious tourists remain evidenced after postpandemic recovery. Moreover, domestic, eco and digital tourism grow exponentially due to the current trends. The public and private sectors must understand the tourists' patterns and adapt their strategies to help the sector recover. Thus, by working together, tourism, despite being affected by COVID-19, regained its strength and continues to grow, inviting local and international tourists to travel to different destinations, adding the adaptation of those who offer services in this industry to meet the expectations of new trends and consumer behaviors.

This chapter examines the role of heritage as a means of empowering destination communities and providing deeper and more meaningful encounters between tourists and their destination, which contributes to the notion of Destination Conscience by highlighting more sustainable and humane ways of ‘doing’ tourism and opening places up to greater community involvement and access by visitors. This includes heritage concepts such as Indigenous communities, local spirituality and religious traditions, public archaeology and ordinary heritage, and how these translate into deeper engagement between residents and tourists, community empowerment and a more creative and holistic tourist experiences. Conceptually, this chapter highlights notions of empowerment, tourists' experiences and Destination Conscience.

The purpose of this chapter is an exploration of the potential benefits derived from a country destination being geographically co-located to tourist destinations that have experienced considerable tourism growth. Those high-performing tourism destinations are often in close proximity to main tourist-generating markets adjacent to the Caribbean region.

An exploratory descriptive research study that utilised secondary data sources to explore the potential benefits of Haiti being co-located in the Greater Caribbean Antilles and The Bahamas.

Given Haiti's present socio-economic and political crises, tourism growth challenges are evident. Nonetheless, based on Haiti's interactions with countries in the Greater Antilles, which obtained visitor arrivals of over one (1) million, including Cuba, the Dominican Republic, Jamaica and Puerto Rico, and The Bahamas that is further north of the zone, opportunities and constraints for Haiti's tourism growth are identified. Opportunities exist for human resource sharing, transport integration, cultural exchanges, education and knowledge exchanges, investment and diplomatic relations to support tourism development in Haiti.

Given consideration to approaches utilised to develop tourism in the Caribbean basin, the argument is that tourism development can occur by being geographically co-located, and networking with other tourism destinations as this co-location may propel tourism growth in a country destination.