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For years, the community in Bario has chosen to organize a slow food and cultural festival annually to draw tourists to Bario. The aim of this paper is to explore the staging of slow food events as a high‐yield strategy for rural tourism destinations and how they can be used to move a destination up the value chain in responsible rural tourism practices.

The study adopted an interpretative approach. Participant observation and 15 in‐depth interviews with local and foreign tourists were conducted to elicit responses before, during and after the event. In addition, photography and videography were also employed.

Findings revealed that the event was seen by many as a catalyst for the provision and development of infrastructural development. More importantly, 67 percent of the foreign tourists interviewed state that the price of goods and services at the event are reasonable and affordable, given the unique cultural experience during the festival in Bario. These findings imply that such an event has potential in generating higher yield for a rural destination. However, findings also show that the event could be better marketed and managed.

A significant contribution of this study is its exploration of the use of slow food events in a rural destination as a strategy in generating high yield for a rural tourism destination.

This study aims to discuss Slow Food Tourism (SFT) as an ethical paradigm and important tourism microdriver to address sustainability and climate change. Its key principles are based on slow, sustainable, secure and democratic processes for SFT.

The paper draws on published research to identify ethical parameters for a slow food paradigm for tourism.

Within the context of a global, technological and rapidly changing world, SFT is a pathway to contribute to locally based agricultural and food practices for sustainable development, food security, social sustainability and community well-being. SFT visitors are active participants in ecological, cultural and heritage conservation through co-creating with local producers the sociability, enjoyment and sharing of bioregional foods in diverse ethnic and cultural spaces.

This research advocates that SFT is an important microtrend that supports a much-needed paradigm shift toward a conscious way of slow living, sustainable travel and responsible food production–consumption to help address the climate crisis and global environmental challenges in the Anthropocene.

The purpose of this paper is to investigate how communities engaged in the valorisation of origin food through Geographical Indications (GIs) and Slow Food Presidia can be resilient to changing conditions and able to innovate their practices.

This paper uses the concept of “community of practices” (CoP) to explore the learning processes occurring in three origin cheese initiatives located in France and Morocco.

Learning processes surpass the border of the governing body and encompass competitors and consumers. Discrepancies between what is codified and what is done lead to a dynamic redefinition of both specifications and communities. Such initiatives are frameworks for envisioning possible futures emerging from controversies.

This paper compares two localised agrofood systems initiatives (GIs and Slow Food Presidia), based on evidence from two European and an African cases. The analytical frame of “CoP” sheds light on the underestimated dynamic effect of controversies on knowledge.

Community-run festivals are an emerging giant in the tourism industry. Nowadays many local festivals have emerged with the specific objectives of celebrating local culinary traditions, establishing business and trade of local products and developing sustainable destinations. Local events can influence the destination image, enabling the growth of tourist flows and stimulate destination marketing organizations to differentiate their own destination products from those of competitors. Two main aspects are analyzed: the main characteristics of local events and the influence of local festival on destination image. Moreover, the economic impact of festivals on the community and the main tourism management strategies adopted by managers are investigated. Finally, theoretical and managerial implications deriving from the chapter are discussed.

The purpose of this paper is to link empowerment to the engagement of low-power stakeholders in the context of marine protected areas (MPAs) to suggest how empowerment-based engagement can be strategised to prevent and overcome management crises within a natural common good and ultimately achieve effective co-management.

This research employs a longitudinal case study methodology. The subject of the study is Torre Guaceto MPA, a natural common good, internationally recognised as a best practice of co-management.

The case study illustrates specific empowerment areas and actions that help move low-power stakeholders to higher levels of engagement to achieve effective co-management. It also suggests that the main strategic implication of empowerment-based engagement is the creation of empowered stakeholders who can serve as catalysts for sustaining the common through the development of entrepreneurial skills that satisfy joint interests.

The applied methodology of a single case and the peculiar conditions intrinsic to this case can be overcome via the inclusion and comparison of other similar commons.

The study provides a stakeholder management model of empowerment-based engagement that offers concrete evidence of empowerment strategies that can be adopted and adapted by the management of similar natural common goods.

The research fills the literature gaps related to understanding the antecedents of engagement and its strategic implications within natural common pool resources.

The purpose of this paper is to analyse how sustainability is crucial in maintaining and assigning value to a common good. In particular, the paper identifies several characteristics of a business model that could be adopted to manage sustainable innovation strategies that respect the balance among environmental, social and commercial goals.

This case study involves Fontanafredda, an internationally recognised historical Italian wine company characterised by its highly innovative business approach and sustainable business model.

Fontanafredda’s approach is connected to the broader concept of the common good the winery has internalised to become an element of its competitive advantage and differentiation. The preservation of traditional values – primarily the respect and valuing of one’s own territory – is a key asset of the winery, which attaches great symbolic and concrete importance to these values.

The study uses a single case study approach and a qualitative method without quantifying the impact of every business choice. For theoretical implications, the study emphasises the strong connection between sustainability and innovation in the management of the common good.

Numerous practical implications are identified regarding several stakeholder groups, such as the management, owners, investors and the various entities linked to the regional promotion and tourism sectors.

This research explores how and why Fontanafredda amounts to more than simply wine production by focusing on the characteristics of its business model, which efficiently handles the link between innovation and heritage for common-good development.

This study aims to evaluate the contributions of agritourism towards the local food system (LFS) by studying three small-scale agritourism farms in Brunei. More specifically, it looks at the role of farm agribusinesses and heritagisation efforts of indigenous farmers.

This qualitative study uses semi-structured interviews to collect data. This method is widely seen as more suitable to gain the unexplored perspectives of the agriculture community at the three agritourism farms.

The results suggest that the agritourism farms contribute to mild local food activism through their small-scale production of sustainable food products. Another significant finding affirms that these farms also contribute to preserving ethno-culinary heritage through heritagisation of indigenous food and their ancestral agriculture knowledge. The farms’ involvement in agribusiness and efforts in food heritagisation contributes towards a more sustainable LFS and stimulates the rural area as a reinvigorated space for agritourism transactions.

There are lack of research on the contributions of agritourism towards the LFS, especially in Brunei. This study will provide evidence of the overlooked significance of agribusiness and heritagisation efforts conducted by the local farms.

This paper aims to identify and cluster visitors to a premier South African cheese festival based on their motivation for attending the festival.

A structured questionnaire was used to collect the data from visitors over the three days of the festival, in which 519 usable questionnaires were included in the analysis. Three stages of the analysis were employed: a factor analysis examining the visitors’ motivation to attend the festival, a cluster analysis based on the motives identified by the factor analysis and an analysis of significant differences between the different market segments.

The general profile of respondents was similar to the profile of culinary tourists found in other studies. Furthermore, five key motives were identified, of which this combination has not been previously identified in the literature. The cluster analysis identified three distinct clusters, with heterogeneous behavioural and socio-demographic profile identifiers.

The value that this market segmentation technique holds regarding the marketing and branding of a(n) event/festival is that it could help managers/marketers to promote better culinary events/festivals in South Africa, by offering unique attributes that attract culinary visitors.

To the authors’ knowledge, this study is a first attempt to segment culinary visitors based on motivational factors, especially within the South African context. Clustering based on motives proved to be a useful market segmentation tool and proposes a 3-S typology of visitors to food-related events/festivals, namely, social, serious and selective epicureans.

The purpose of this paper is to analyze farmer behavior, considering their attitude toward food waste with particular focus on their involvement in the last phase of the process, the retail phase. It assesses the different approaches applied to food waste management and its future.

A sample of 35 farmers in the Porta Palazzo market, the biggest food market in the Turin Area (north-west Italy), was identified and a survey was carried out to determine the behavior and perception of farmers regarding food waste and the management of unsold food.

Results show that there is a high level of interest on the ethical and charitable aspects of food waste and unsold food. However, awareness and knowledge of the initiatives organized by institutions are not sufficient.

If policy makers and institutions have an understanding of farmer behavior, they can implement ad hoc initiatives to reduce food waste and build on the work already done by farmers. Additionally, farmers can help customers to better understand the products.

This study analyzes the perception of the food waste phenomenon for one type of traditional operator in the food supply chain, the farmer. The originality of the paper lies in the fact that it has not only considered the perception of food waste but also the management of unsold food in a market area.

The purpose of this paper is to demonstrate how food waste management can affect both retail and distribution operators’ efficiency performance and their ability to create value. In particular, the paper shows how optimizing food waste management characterizes best practices and favors the development of sustainability.

Based on a survey of 196 outdoor market operators (including farmers and street food traders) from 27 outdoor markets, the authors analyzed unsold food/food wastage processes vis-à-vis the operators’ behavior and attitude. To provide accurate definitions of the satisfaction levels, a consumer perception survey was carried out, with a usable sample of 2,107 questionnaires. The efficiency performance was evaluated according to data envelopment analysis.

The results showed that farmers operate more efficiently than street food traders and that the traditional management of unsold food/food waste is an important competitive element in this sector.

The sample represents the Greater Turin Area in Italy, i.e., thus, limiting generalizability of the results. In addition, the variables analyzed were limited to certain aspects of selling processes and food waste management.

The results provide some indicators on how a more rational style of unsold food management can improve an operators’ performance and help make a social impact.

To the best of the authors’ knowledge, this is the first study that analyses outdoor market operators’ efficiency, based on the use of food waste as a variable affecting their performance.