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This research mainly aims to test the impact of two leadership styles (ethical and servant leadership) on employee creativity; and to determine whether organizational citizenship behavior (OCB) mediates the relationships between them.

The paper relied on a quantitative research approach with a sample of 213 staff from public universities in the United Arab Emirates. In this paper, the partial least square approach (PLS-SEM) was employed in order to verify the proposed hypotheses.

The outcomes confirmed that OCB has a positive impact on employee creativity. Additionally, the findings indicated that ethical leadership positively affected OCB and employee creativity. It was also confirmed that servant leadership has a significant positive impact on OCB and employee creativity. Finally, the findings revealed that OCB fully mediates the linkages among servant and ethical leadership and employee creativity.

This paper acknowledges the existing gaps in the prior literature, and enables us to understand clearly about the significance of ethical as well as servant leadership in affecting employee creativity via OCB as a mediator.

The purpose of this paper is to explore the impact of human resource (HR) management practices on achieving competitive advantage through studying the mediating role of employee satisfaction in the context of five-star hotels in Northern Cyprus.

To produce numeric data as well as to test the hypothesis, the researchers employed structural equation modeling and AMOS. The testing included (n=439) questionnaires. The model suggested by the authors examined the tourism sector, and in particular, five-star hotels located in Northern Cyprus.

The main research findings revealed that HR practices had a significant effect on competitive advantage. By comparison, the research findings revealed that the mediator variable had no effect on achieving competitive advantage for five-star hotels in Northern Cyprus.

This study demonstrates originality by responding to the recommendations of prior studies conducted on HR in Northern Cyprus Island. This makes a theoretical contribution to the field, since only Turkey recognizes Northern Cyprus, which makes conducting research on this country a challenge for researchers worldwide. Based on this study’s outcomes, this paper discusses its theoretical and practical implications, as well as recommendations for future research.

This paper aims to test the main factors that affect cash waqf collection among the employees of Islamic banking institutions (IBIs) in Malaysia.

The data was gathered using a survey method from 218 employees of IBIs in Malaysia. The obtained data was analyzed using the Statistical Package for the Social Sciences software and smart partial least squares-structural equation modeling to verify the hypothesis and reach conclusions.

The results revealed that word of mouth and trust have significant positive impacts on cash waqf collection. The outcomes also confirmed that convenience and accessibility to cash waqf play significant roles in affecting cash waqf collection.

Based on the researchers’ knowledge, there are only a few studies which focused on measuring the driver of cash waqf collection from the employees’ perspective, particularly in the Malaysian context. This study specifically applies the theory of reasoned action to determine employees’ attitudes toward cash waqf fund collections in IBIs in Malaysia. Having an understanding of the factors that influence employees to contribute to cash waqf would better equip IBIs in managing their cash waqf contributions and in designing their marketing and branding strategies for promoting their institutions.

The purpose of this paper is to minimize energy usage by maximizing network life in the creation of applications and protocols

This paper presents a novel methodology for optimum energy consumption in wireless sensor networks. The proposed methodology introduces some protocols and logarithms that effectively contributed to reducing energy consumption in these types of networks.

The results of that comparison showed the ability of those logarithms and protocols to reduce that energy but in varying proportions. It can be concluded that a significant reduction in energy consumption approximately 50% could be obtained by the proposed methodology.

Here, a novel methodology for optimum energy consumption in wireless sensor networks has been introduced.

Data service (DS) is a special software service that enables data access in cloud environment and provides a unified data model for cross-origination data integration and data sharing. The purpose of the work is to automatically compose DSs and quickly generate data view to satisfy users' various data requirements (DRs).

The paper proposes an automatic DS composition and view generation approach. DSs are organized into DS dependence graph (DSDG) based on their inherent dependences, and DSs can be automatically composed using the DSDG according to user's DRs. Then, data view will be generated by interpreting the composed DS.

Experimental results with real cross-origination data sets show the proposed approaches have high efficiency and good quality for DS composition and view generation.

The authors propose a DS composition algorithm and a data view generation algorithm according to users' DRs.

Super-tall towers have surfaced as a pragmatic remedy to meet the escalating requisites for both residential and commercial areas and to stimulate economic growth in the Middle East. In this unique regional context, optimizing spatial usage stands as a paramount consideration in the architectural design of skyscrapers. Despite the proliferation of super-tall towers, there exists a conspicuous dearth of comprehensive research pertaining to space efficiency in Middle Eastern skyscrapers. This study endeavors to bridge this substantial gap in the literature.

The research methodology utilized in this paper adopts a case study approach to accumulate data regarding super-tall towers in the Middle East, with a specific focus on investigating space efficiency. A total of 27 super-tall tower cases from the Middle East were encompassed within the analytical framework.

Key findings can be succinctly summarized as follows: (1) average space efficiency was 75.5%, with values fluctuating between a minimum of 63% and a maximum of 84%; (2) average ratio of the core area to the gross floor area (GFA) registered 21.3%, encompassing a spectrum ranging from 11% to 36%; (3) predominantly, Middle Eastern skyscrapers exhibited a prismatic architectural form coupled with a central core typology. This architectural configuration mostly catered to residential and mixed-use functions; (4) the combination of concrete and outrigger frame systems was the most frequently utilized; (5) as the height of the tower increased, space efficiency tended to experience a gradual decline and (6) no significant discernible disparities were detected in the impact of diverse load-bearing systems and architectural forms on space efficiency.

Despite the proliferation of super-tall towers, there exists a conspicuous dearth of comprehensive research pertaining to space efficiency in Middle Eastern skyscrapers. This study endeavors to bridge this substantial gap in the literature.

This article introduces the Special Issue on Sustainable Management of Heritage Buildings in long-term perspective.

It starts by reviewing the gaps in knowledge and practice which led to the creation and implementation of the research project SyMBoL—Sustainable Management of Heritage Buildings in long-term perspective funded by the Norwegian Research Council over the 2018–2022 period. The SyMBoL project is the motivation at the base of this special issue.

The editorial paper briefly presents the main outcomes of SyMBoL. It then reviews the contributions to the Special Issue, focussing on the connection or differentiation with SyMBoL and on multidisciplinary findings that address some of the initial referred gaps.

The article shortly summarizes topics related to sustainable preservation of heritage buildings in time of reduced resources, energy crisis and impacts of natural hazards and global warming. Finally, it highlights future research directions targeted to overcome, or partially mitigate, the above-mentioned challenges, for example, taking advantage of no sestructive techniques interoperability, heritage building information modelling and digital twin models, and machine learning and risk assessment algorithms.

This paper aims to challenge the assumption that brands of everyday products have only used lifestyle marketing in the past 30 years by conducting the first case study of the marketing practices of the Swedish toothpaste brand Stomatol (1910–1940). Through visual social semiotic analysis, it explores how the brand was a pioneer in lifestyle marketing, using discourses of modernity, beauty and the Swedish “way of life” to sell its toothpaste.

Two hundred Stomatol advertisements were collected from the Swedish Historical Newspaper Archive and analysed using visual social semiotics. The analysis considers how the idea of a cultural Swedishness centred around modernity and beauty developed between 1910 and 1940, and how both linguistic and semiotic resources were used to make these claims seem credible.

At a time when its main adversaries were capitalising upon science in their advertisements to construct authority and credibility, Stomatol instead targeted lifestyle. Modernity, beauty and the Swedish “way of life” were central themes of their marketing campaigns, yet the way these themes were articulated varied between 1910 and 1940 in accordance with changing popular discourse. This made Stomatol more competitive than other toothpaste brands because it was able to sell an experience rather than a product, turning it into Sweden’s most popular toothpaste.

This paper demonstrates the importance of case studies to challenge the assumption that toothpaste brands have only used lifestyle marketing in the past 30 years (a claim based on Anglocentrism). It also showcases the need to further investigate non-Anglo countries when conducting research into lifestyle marketing to build a more nuanced perspective on its origins and the supposed novelty of (largely) US practices. Thus, Stomatol makes an important case for Sweden as a trailblazer in lifestyle marketing.

Given the climatic context and economic challenge of Ghana in its developmental strides, energy use of office buildings continues to be a task on the economy. Therefore, the study was about finding measures that could reduce cooling loads in 10 office buildings. The paper presents the outcome of a long-term study of the thermal conditions in a selected number of office buildings in Accra and Kumasi, Ghana.

Through long-term monitoring of environmental data, the buildings were consequently modelled in a simulation application. Thereafter, a validation of the simulation models (using regression coefficients, r² of 0.53–0.90) was undertaken towards finding measures to reduce cooling loads.

The results showed various potentials of efficient lighting, thermal mass, night ventilation, insulation to attic floors, efficient glazing, blind deployments, etc. in reducing cooling loads in the range of 2–17.5%. By combining the potential measures to study their synergistic effects on the loads, 35, 39 and 38% improvements were achieved for the low-rise, multi-storey and fully glazed office buildings.

These potential measures ought to be incorporated in the design, specification, construction and operation of Ghanaian office buildings to reduce the burden on the economy and the environment. Now more than ever, there is the need for climatic regions to come up with empirical data that could help relieve the world's economies from the post-pandemic stress.

While most efforts to combat climate change are focussed on energy efficiency and substitution of fossil fuels, growth in the built environment remains largely unquestioned. Given the current climate emergency and increasing scarcity of global resources, it is imperative that we address this “blind spot” by finding ways to support required services with less resource consumption.

There is now long overdue recognition to greenhouse gas emissions “embodied” in the production of building materials and construction, and its importance in reaching targets of net zero carbon by 2050. However, there is a widespread belief that we can continue to “build big”, provided we incorporate energy saving measures and select “low carbon materials” – ignoring the fact that excessive volume and area of buildings may outweigh any carbon savings. This is especially the case with commercial real estate.

As the inception and planning phases of projects offer most potential for reduction in both operational and embodied carbon, we must turn our attention to previously overlooked options such as “build nothing” or “build less”. This involves challenging the root cause of the need, exploring alternative approaches to meet desired outcomes, and maximising the use of existing assets. If new build is required, this should be designed for adaptability, with increased stewardship, so the building stock of the future will be a more valuable and useable resource.

This points to the need for increased understanding and application of the principles of strategic asset management, hitherto largely ignored in sustainability circles, which emphasize a close alignment of assets with the services they support.

Arguably, as the built environment consumes more material resources and energy than any other sector, its future configuration may be critical to the future of people and the planet. In this regard, this paper seeks to break new ground for deeper exploration.