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The aim of this study was (1) to investigate the relationship between destination image (DI), destination personality (DP) and behavioral intention (BI) in the context of ski tourism and (2) especially the role of DP in the relationship between DI and BI among ski tourists.

We collected data using WJX.CN (N = 400) to test the hypothesized model. Confirmatory factor analysis (CFA) was used to examine the psychometric properties of the measurement model and partial least squares structural equation modeling (PLS-SEM) was used to test the hypotheses.

The results show that DI directly affects DP and partially affects BI, while DP directly affects ski tourists' BI. In addition, the indirect effect of DP between affective image and BI was significant, showing full mediation, and the indirect effect of DP between cognitive image and BI was significant, showing a partial mediation effect.

The findings enrich the ski tourism literature, contribute to the development of ski tourism in destination cities and the strategic marketing of ski resorts and provide recommendations for ski tourism researchers and marketers.

The purpose of this paper is to discuss the external and internal factors that support or challenge a possible transformation of Arctic Sweden into a major ski destination under a changing climate.

The paper questions future availability of the physical and the human factors that foster ski tourism development in Arctic Sweden and suggests a comparative case study in relation to the already existing large resort-based ski destinations in Arctic Finland.

Preliminary documentary analysis shows that the governmental and the industrial discourses over the past decade have acknowledged a competitive edge for Sweden and its northernmost regions in particular and may even propose a structural shift for ski tourism in the near future agenda. The visualisations based on natural snow projections presented in this paper confirm this comparative advantage but other technical and socioeconomic development factors are further discussed, in relation to Arctic Finland.

Future research agenda is suggested to cover, first, assessment of natural and technical snow reliability of existing and all potential ski areas in Sweden and within its competitive set extending to all the Nordics and the Alps, then, incorporation of adaptive capacities of the suppliers but especially the likely substitution tendencies of the consumers, and finally, evaluation of the overall situation in terms of the regional development needs.

It is apparent that land use conflicts will arise in case of large ski resort-based destination development in Arctic Sweden, especially around the environmentally protected areas, which are not only already important attractions for nature-based tourism but also traditional livelihoods for the Sami.

This is the first paper to discuss a potential regional and structural shift of ski tourism in Sweden.

Different, alternative or complementary strategies have been advanced for the rejuvenation of the ski tourism product, thus favoring its economic and environmental sustainability. This paper aims to provide new suggestions by looking at the determinants of ski lift ticket prices in the Dolomites.

The paper uses a hedonic price model approach, which allows the identification of the relative importance of different attributes on the determination of a product price.

The model shows that a higher level of investment in modern lifts and snowmaking equipment undertaken by the resort pays off in terms of customers’ perceived value-for-money relationship. The same is not true for investments in the enlargement of the skiable surface or the introduction of night skiing options and illuminated slopes. The authors found evidence that non-participatory activities, such as different winter sports and on-slope entertainment, can improve the customer’s perception of resorts’ quality. Finally, reputation plays an important role in determining the customers’ perception of good value-for-money destinations and deals.

With respect to previous works, the research expands the range of attributes possibly impacting ski lift ticket prices. Identifying crucial elements consumers would be willing to pay for allows managers to re-think and adjust their products and prices accordingly, improving the economic sustainability of the ski tourism product.

The aim of this paper is to present the relationship between climate and tourism development data as an example of an emerging winter and ski tourism destination in Slovakia.

The method aims to discover the relationship through snow-reliability and regression analyses and to further implicate the consequences of such established relationship under a changing (warming) climate.

As a result of the research, the authors can predict that a 1 per cent fall in snow depth and visibility would erode the ski demand by 1.2 and 0.12 per cent, respectively, a 1°C rise of the mean temperature, on the other hand, would indicate a 6 per cent loss of skipass sales. The latter finding translates into a further 6.6 to 19.2 per cent loss of sales on account of the anticipated temperature increases for the twenty-first century. The capacity of the resort for the utmost adaptation strategy, snowmaking, is also to deteriorate with the daytime/fulltime annual good quality production range to reduce from 33/45 days to 10-26/14-34 days, according to the emissions-related warming scenarios and in terms of the commonly available current technology.

The results of the study can help the management of ski resorts to adopt strategies for the future development by taking into account the predicted climatic changes.

This study is the first type of study performed in Slovakia and can contribute to the better understanding of the relationship between climate change and the performance of the ski tourism resorts. It also delivers innovation by considering wet-bulb temperature in snow-reliability analyses and also by coining the “climate elasticity” concept.

The purpose of this paper is to provide a first evaluation of the effectiveness of the early bird discount on ski lift tickets by estimating the impact on hotel overnight stays of the Saas-Fee destination.

The difference-in-differences (DID) approach is used to compare winter sport destinations with and without the price reduction before and after the introduction of the price discount. The sample is composed of the 54 largest Swiss winter sport destinations for the seasons 2013/2014 and 2016/2017.

DID estimations show an increase in overnight stays of Swiss residents by 50 per cent as compared to the control group. Quantile regression estimations for the conditional upper part of the overnight stays distribution reveal a lower average treatment effect of 38 per cent. However, DID estimates for total overnight stays (domestic and foreign) are much smaller – about 17 per cent – indicating that the price reductions are not effective in attracting foreign visitors. Results are not sensitive when taking into account a large number of control variables (elevation, size and snow making capacity).

As tourists visiting winter sport destinations are interested in a mix of activities, lift ticket revenues or number of skier days should be used as an alternative outcome measure.

As positive effects on local tourism demand are mainly limited to Swiss tourists, such price strategies should be carefully considered. In the long term, the skiing market will stagnate or even shrink for several reasons (population ageing, climate change and changes in leisure preferences).

This paper provides a first quantitative evaluation of price discounts in tourism research. Knowledge about the discounts and consumers reactions to sales promotions are of great interest to marketing managers in today’s competitive ski market.

This paper aims to examine tourists’ preferences for package holidays offering different bundles of activities at a winter mountain destination. A winter mountain destination is usually chosen for snow sports, particularly skiing, but increasingly more tourists want to fully exploit their holiday opportunity with an authentic and comprehensive experience of the place. After collecting qualitative data on how tourists spend their typical day, quantitative research is conducted to segment the demand on the basis of tourists’ preferences for bundles of activities undertaken during a winter mountain holiday.

The study uses a mixed method. Two focus groups are included to understand how tourists spend their time at a winter destination; results are then used to identify the components of the holiday, which are then combined in eight packages using an orthogonal array. A questionnaire is administered to a sample of 273 tourists at a well-known mountain destination to measure their preference for different packages. Results are analyzed using factor analysis, conjoint analysis and cluster analysis.

The most significant findings are as follows: winter mountain holidaying is a highly segmented market. Even at a mountain destination strongly associated with skiing, there are many tourists who do not ski and spend their time doing something else; food and beverage, and all their related activities, are at the top of all tourists’ interests, and passionate skiers very highly rate the experience of tasting, eating, understanding and buying local food; and there are four segments of winter mountain holiday tourists who show very differentiated interests for the different activities that can be experienced at a mountain location.

This paper considers what lies beyond sport at winter mountain destinations, and it reveals new possibilities for configuring bundles of activities to attract different segments of tourists.

This paper aims to examine the direct intervention of university researchers in tourism practices in Hokkaido, Japan. The overall objective is the further understanding into the potential value of research-based evidence and scientific knowledge in tourism destination management. The paper articulates how the outcomes of structured knowledge creation were able to fundamentally change the long-held presumptions of local stakeholders about their destination, and the paper also examines how this knowledge was used to aid decision-making and the formulation of new tourism strategies.

Through an action research approach, data were collected by direct participation and interviews and then qualitatively analyzed.

The results clearly depict that the key factors for making destination management workable and sustainable are related to academic researchers’ direct intervention in tourism practices.

This paper has filled a gap in existing scholarship where empirical understanding from first-hand experiences has lacked around the important role that scientific knowledge or evidence-based research can play in enhancing decision-making in collaborative initiatives aiming to develop local tourism resources. The importance of the scientific approach and evidence-based decision-making is gaining increasing recognition in tourist destination development and management. This points to an important opportunity for academic researchers to contribute to the realization of sustainable tourist practices.

This paper presents some aspects of branding the Scandinavian snow tourism product. The authors argue that the Scandinavian suppliers to the non‐Nordic market need a stronger image and more distinct differentiation, and that a Scandinavian umbrella brand might be helpful to serve the purpose of increasing the combined market share of Scandinavian suppliers in non‐Nordic markets. In support of their views empirical observations are presented which confirm the rational for a Scandinavian umbrella brand and a potential for differentiation not yet utilised. Branding is discussed within the context of a strategic alliance between Scandinavian suppliers. These suppliers are conceptualised as a strategic group. The conceptual and managerial complexity of branding a product associated with three different countries is noted. The paper concludes by indicating areas for future research.

The aim of this paper is to analyse how the impacts of tourism are perceived by a local population and which factors affect the relationship between impacts and perceptions' formation, with specific consideration of the framework in a mountain resort. For this purpose, the paper explores the existing literature on issues related to host perceptions and attitudes and involves a primary data collection in the mountain community of Folgaria in Northern Italy.

The number and quality of the questionnaires collected allowed a quantitative analysis of the hosts' perceptions and attitudes to be performed, and a cluster analysis has demonstrated the existence of different groups within which members have common features and similar perceptions and attitudes.

In general, this research work has revealed a recognition by the residents of the positive economic impacts of tourism. Also, the social and cultural impacts are recognized to be positive, but at a lower degree. In terms of the future tourism polices, the different groups identified in the cluster analysis exert different positions.

The paper presents the first study of residents' perceptions and attitudes applied to a small mountain community.

The debate linking tourism with global warming is very polemical: neither camp engaged in the debate sees the other side. Sustainable tourism is seen by some as a panacea to mitigate the negative impact of tourism on global warming, and by many others as a ploy planted by post‐industrial society to divert attention from the core issues. A few see it as just an accidental relationship. This paper aims to be a reflective essay on the current state of polemics relating to tourism and global warming.

A critical review of relevant literature coupled with original reflections of the authors forms the basis of argument employed in this paper. In certain ways, this paper is a meta‐analysis of the existing literature.

In a conservative sense, the authors do not “find” anything, if finding means a definitive answer to a question. At the same time, it can be said that the objective is achieved since the analysis leads to the opening up of fresh streams of thought and balanced perspectives on politically charged issues.

The authors do not try to market yet another version of the “original”. The value of what is discussed in this paper lies in bringing together seemingly disparate and diverse perspectives on global warming and sustainable tourism. This is useful for everyone, especially for those tasked with building consensus as well as those interested in seeing the political nature of such consensus.