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Grassroots Leadership and the Arts for Social Change
Type: Book
ISBN: 978-1-78635-687-1

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Sport, Gender and Development
Type: Book
ISBN: 978-1-83867-863-0

Book part
Publication date: 21 November 2022

Sian Rees

The author explores the variety of ways in which sports brands have risen to prominence and how the development of particular activities and relationships, with athletes, fans…

Abstract

The author explores the variety of ways in which sports brands have risen to prominence and how the development of particular activities and relationships, with athletes, fans, media and regulators, are designed to present them as authentic. This status is crucial given the cultural and emotional significance of sport alongside its ability to underpin forms of collective belonging. A range of examples, including Red Bull, Nike, Patagonia, Olympic skateboarding and Manchester United Football Club, are used to highlight these processes as well as the complexity of the contemporary social, cultural and political landscapes that such brands now operate in.

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Cultures of Authenticity
Type: Book
ISBN: 978-1-80117-937-9

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Constructions of Urban Space
Type: Book
ISBN: 978-0-76230-540-7

Book part
Publication date: 21 December 2010

Russell W. Belk, Kelly Tian and Heli Paavola

Purpose – We use data from the United States and Finland, a literature review, and historical analysis to understand the concept and role of cool within global consumer…

Abstract

Purpose – We use data from the United States and Finland, a literature review, and historical analysis to understand the concept and role of cool within global consumer culture.

Methodology/approach – This is a conceptual review and qualitative analysis of data from depth interviews, journals, and online discussion groups in two U.S. locations and one Finnish location.

Findings – Cool is a slang word connoting a certain style that involves masking and hiding emotions. As cool diffuses we find that it is both distilled and diluted. The concept itself has also evolved. What was once a low-profile means of survival and later a youthful rebellious alternative to class-based status systems has become commoditized.

Research limitations/implications – The study has been conducted in two cultures with a limited range of ages thought to be most susceptible to the appeal of being cool.

Practical limitations/implications – Marketers may not yet have exploited cool as effectively as they have exploited sex, but mainstream consumers now look for cool in the marketplace more than within themselves. The result is a continuous race to offer the next cool thing.

Originality/value of chapter – It is argued that coolness is a new status system largely replacing social class, especially among the young.

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Research in Consumer Behavior
Type: Book
ISBN: 978-0-85724-444-4

Book part
Publication date: 7 January 2019

Robin James Smith

In this chapter the author discusses some insights lost in a lost ethnomethodological study of parkour. The author introduces parkour, before critically engaging with some of the…

Abstract

In this chapter the author discusses some insights lost in a lost ethnomethodological study of parkour. The author introduces parkour, before critically engaging with some of the existing theoretical treatments of the practice. The author then considers some of the materials drawn on by those existing studies in reconsidering what is getting done in ‘parkour talk’. In further outlining what was lost, the author considers some of the aspects of the study that would have positioned parkour in terms of its engaging ordinariness. The chapter concludes with a summary of these avenues of inquiry and closes with a plea for the continued recognition of basic social inquiry and ethnography.

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The Lost Ethnographies: Methodological Insights from Projects that Never Were
Type: Book
ISBN: 978-1-78714-773-7

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Content available
Book part
Publication date: 10 December 2021

Lyndsay M.C. Hayhurst, Holly Thorpe and Megan Chawansky

Abstract

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Sport, Gender and Development
Type: Book
ISBN: 978-1-83867-863-0

Book part
Publication date: 27 November 2023

Terence Chia and Andrew R. Timming

Diversity and inclusion initiatives are normally centred on legally protected traits such as race and gender. As the legal framework expands to ensure that underrepresented…

Abstract

Diversity and inclusion initiatives are normally centred on legally protected traits such as race and gender. As the legal framework expands to ensure that underrepresented workers are protected, there exists a subset of the workforce who have diversity characteristics that are legally unprotected. For example, individuals who have visible tattoos can face employment discrimination when they are looking for work or looking to progress their careers. To add to the challenge, the perception of stigma is fluid and expectations related to the appearance of employees are determined by managers' perceptions of consumers' preferences. Drawing theoretically from self-categorisation theory and information processing theory, we discuss how the creation of a marketing and brand proposition framework can help to build an organisational identity that can benefit consumers and the organisation simultaneously. We also discuss the practical implications and strategies that organisations can consider to reduce such workplace discrimination.

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The Emerald Handbook of Appearance in the Workplace
Type: Book
ISBN: 978-1-80071-174-7

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Book part
Publication date: 7 November 2011

Soonkwan Hong

Purpose – This interpretive study aims to demonstrate how dialectics might hamper researchers' imagination, inspiration, and insight that can otherwise enhance the understanding…

Abstract

Purpose – This interpretive study aims to demonstrate how dialectics might hamper researchers' imagination, inspiration, and insight that can otherwise enhance the understanding of a variety of phenomena in consumer-market dynamics and subsequently propose Foucauldian genealogy as an alternative to theorize such dynamics in the current consumer culture.

Methodology/approach – An ethonographic field study is conducted in the context of X Games, followed by an empirical juxtaposition of semiotic square, as a dialectical analysis, and a genealogical analysis of the same textual data.

Findings – Consumer-market dynamics operate based on interactions and mutual facilitations among four theoretically and empirically distinct groups of consumers in the context of X Games: pragmatic, stigmatized, distinction-oriented, and self-normalizing consumers. The historic conflict between consumers and the market steeped in Hegelian dialectics is contested in the dynamics due to the switch of modes(arts) of being(consumption) made by individual consumers who respectively participate in the system through presentation and representation.

Implications – A multitude of reality/truth-making is present in the consumer-market dynamics; thus, the dialectical view of the systematic progression of the market is found to be less implicative than the genealogical view of the system as polyvalent power relations.

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Research in Consumer Behavior
Type: Book
ISBN: 978-1-78052-116-9

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Book part
Publication date: 24 July 2019

Jeffrey Kidder

The hegemony of neoliberal rhetoric in Western societies places an increasing emphasis on an individual’s ability to negotiate risk. The purpose of this chapter is to better…

Abstract

Purpose

The hegemony of neoliberal rhetoric in Western societies places an increasing emphasis on an individual’s ability to negotiate risk. The purpose of this chapter is to better understand how – within this cultural context – voluntary risk-takers think about the significance of their potentially dangerous practices. My specific focus is the Chicago parkour community. Parkour is a new lifestyle sport in which practitioners use features of the urban environment (e.g., stairwells and retaining walls) as obstacles on which to climb, jump, run and vault.

Approach

Data for this project were derived from four years of participant-observation within the Chicago parkour community and semi-structured interviews with 40 participants.

Findings

I argue that the dangers encountered while practicing parkour are given social significance through the interplay of what I call rites of risk and rituals of symbolic safety. These rites and rituals provide a meaningful framework for activities that represent a threat to the self (e.g., performing a jump in which a mistake could be fatal). Further, I contrast my findings with the notion of edgework (which highlights the death-defying aspects of an activity). Members of the Chicago parkour community often downplayed the physical perils involved in their sport to highlight safety protocols. In this sense, parkour practitioners are less like “edgeworkers” and more like “hedgeworkers” – symbolically demonstrating protections taken against uncertainly (i.e., hedging one’s bets).

Implications

Like all ethnographic studies of a single field site, there are limits to generalizability. Future research should explore the connections between hedgework and other voluntary risk-taking activities (in and outside of lifestyle sports).

Details

The Suffering Body in Sport
Type: Book
ISBN: 978-1-78756-069-7

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