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The purpose of this study is to examine how the tourism economy affects local food availability, access, utilization and stability in dessert-prone agricultural heritage sites. Specifically, the study aims to explore the relationship between the tourism industry and local agricultural practices and how this connection influences food security in the Siwa Oasis, located in the Western Desert of Egypt.

The study employs a qualitative exploratory research design using in-depth interviews and focus groups to investigate the impact of the tourism economy on food security and identify potential benefits and limitations for food security in the region.

The research reveals that the tourism economy in Siwa Oasis has only a marginal contribution to food security. The study highlights a lack of a strong connection between the tourism industry and local agricultural practices within the heritage site. As a result, the potential benefits and synergies that could be achieved between tourism and agriculture have not been fully realized, leading to a limited impact on food stability.

This study primarily relies on qualitative data from Siwa Oasis, Egypt, which may limit the generalizability of findings beyond this specific context. Additionally, while the study provides valuable insights into the complex relationship between tourism and food security, it does not quantitatively measure the magnitude of tourism's impact. Future research could incorporate quantitative methods for a more comprehensive understanding of this relationship in diverse desert-prone regions. Finally, the study highlights the need for more integrated approaches to enhance food security through tourism, but the specific strategies and policy recommendations require further investigation and adaptation to local contexts.

This study underscores the need for tourism development strategies that prioritize food security in desert-prone areas like Siwa Oasis. Policymakers and stakeholders should promote sustainable tourism practices that enhance local agriculture, create diversified income sources and foster equitable benefits for communities. Moreover, recognizing the seasonal nature of tourism, interventions to address food shortages during off-peak periods are crucial. Efforts should also focus on skill development and gender-inclusive opportunities within the tourism sector to ensure broader community participation. Additionally, collaborations between tourism and agriculture should be encouraged to optimize food availability and stability while preserving cultural food traditions.

This study adds original insights by examining the specific impact of the tourism economy on food security in dessert-prone agricultural heritage sites. The study's originality lies in its exploration of the untapped potential for synergy between the tourism and agricultural sectors and the implications for local food security. This research contributes to understanding how tourism can improve food security in specific contexts and provides valuable insights into sustainable development in heritage sites.

This study aims to explore community involvement in sustainable tourism development (STD) at Siwa Oasis, Egypt, and examines the perspectives of local communities, visitors and governmental decision makers concerning the area’s STD plans. It provides a brief discussion on the stakeholders’ conflict of interest alongside exploring the costs and benefits of STDs for the community. This study examines the area’s problems and challenges and expands the discussion on STD by providing a deep understanding of the oasis context, which involves a broad range of issues.

In this exploratory study, 18 semi-structured interviews were conducted with three groups of stakeholders (local community, governmental decision makers and visitors) to investigate the current practices of STD and the future vision for the area. Data were coded and interpreted using thematic analysis.

This paper provides empirical insights into how STDs can be practised in an oasis context. It suggests there is a conflict between the governmental vision for the area and the community’s needs that could lead to a failure to implement STDs. Themes related to environmental, social and economic STD dimensions are discussed. The findings provide managerial and practical implications for decision makers on the promotion of STDs in remote communities.

Because of the chosen research approach, the results may lack generalizability. Therefore, future studies are encouraged to test the study’s propositions further by using a mixed-methods approach, particularly during the COVID-19 pandemic.

This paper has implications for STD within an oasis context, particularly concerning balancing the economic, environmental, political and social aspects of STD.

This paper fulfils an identified need to study how STD can be practised when most of the local community is already comparatively well-off economically.

The purpose of this paper is to describe a comparative study of two novels dealing with the life, feats and death of Alexander the Great: the winner of the 2007 Arabic Booker Prize Wahat Al‐Ghoroub (Sunset Oasis) (2007) by Egyptian writer Bahaa Taher and Alexander: The Sands of Ammon (1998), Part II of a trilogy by Italian historian, journalist, novelist and archaeologist Valerio Massimo Manfredi. The paper highlights the similarities and differences between both fictional works as it addresses the different narrative styles, character portrayals and thematic concerns presented in both works.

An analytical reading of the narrative techniques and literary elements of the two novels.

The paper finds that the two works share similarities as far as historical facts, major thematic concerns and character portrayals are concerned.

This is the first comparative study and thorough analysis dealing with the two literary works.

This paper attempts to delineate an adequate typology for desert ecolodges in the developing world by focusing on the Northern Saharan region as an area of study. To do so, it first situates ecotourism in the Sahara within the larger history of tourism in the region. Then, it studies its evolution and manifestations while concentrating on the challenges it is confronted to as well as the environmental impacts it inflicts, mainly due to the inadequacy of its accommodation facilities. Hence, the paper advances a new paradigm for desert ecolodges, stressing the importance of a comprehensive resource and waste management strategy. Other recommended features include sustainable building methods, community involvement, and nature conservation and education. Each one of these attributes is further analyzed in three successful case studies located in the Egyptian desert. The study of these cases reveal that in order to decrease their environmental footprint, desert ecolodges should put more efforts into integrating new energy and water harvesting technologies as well as establish a symbiotic relationship with the oasis landscape.

Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how to deal with branding problems that can arise in new types of organizations as family businesses.

The case study discusses a brand identity and brand management problem facing the Founder of Habiba Community, Maged El Said. Habiba Community is an initiative focusing on sustainability and giving back to community. Many foundations were established under Habiba Community, such as its beach lodge, organic farm and learning center. The beach lodge and organic farm were more familiar to tourists and visitors than the other established foundations. The organic farm produced many organic products sold nationally and internationally. The founder was now faced with the challenge of whether to create one brand identity for Habiba Community as a whole or to go for separate brand identities for each of its foundations.

This case study is developed for students of the bachelor level in marketing and design studies. The case difficulty is regarded as intermediate as it includes new trends and ideas from the field of marketing and branding (as eco-branding and family business branding) and new trends in the tourism service industry (as voluntourism). Courses in which this case study can be used are integrated marketing communication, corporate identity, services marketing and brand management under marketing and graphic design studies. The case study is not designed for earlier courses in marketing and design, as students need to have basic knowledge in marketing and branding beforehand.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing

Despite the dramatic increase in construction toward additive manufacturing, several challenges are faced using natural materials such as Earth and salt compared to the most market-useable materials in 3D printing as concrete which consumes high carbon emission.

Characterization and mechanical tests were conducted on 19 samples for three natural binders in dry and wet tests to mimic the additive manufacturing process in order to reach an efficient extrudable and printable mixture that fits the 3D printer.

Upon testing compressive strength against grain size, compaction, cohesion, shape, heat and water content, X-Salt was shown to record high compressive strength of 9.5 MPa. This is equivalent to old Karshif and fire bricks and surpasses both rammed Earth and new Karshif. Material flow analysis for X-Salt assessing energy usage showed that only 10% recycled waste was produced by the end of the life cycle compared to salt.

Findings are expected to upscale the use of 3D salt printing in on-site and off-site architectural applications.

Findings contribute to attempts to resolve challenges related to vernacular architecture using 3D salt printing with sufficient stability.

Benefits include recyclability and minimum environmental impact. Social aspects related to technology integration remain however for further research.

This paper expands the use of Karshif, a salt-based traditional building material in Egypt's desert by using X-Salt, a salt-base and natural adhesive, and investigating its printability by testing its mechanical properties to reach a cleaner and low-cost sustainable 3D printed mixture.

This chapter traces the Egyptian tourism policies since the 1980s and showcases patterns of successes and pitfalls of plans instrumented by such policies. It also debates the extent to which Egyptian tourism policies and strategies have been able to cope with the shifting international trends and comprehend the most recent models of development with all its economic, technological, and environmental dimensions. The discussion illustrates different plans/tools employed to achieve broad goals and discusses influences of their implementation. This sheds light on the current uncertain political situation and problems posed by such unstable circumstances.

This study used an integrated model that incorporates the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco-gamification stimulates users' sustainability knowledge and, consequently, their pro-sustainable intentions through the mediating roles of sustainable knowledge and psychological and social norms. Thus, the study aims to examine users'’ experiences with the JouleBug app, which is designed to encourage users to complete at least one daily green task.

After a trial period of two weeks, a total of 360 participants completed the post-game survey during the research process.

The findings from the structural equation modeling and data analysis indicated a good fit for the model. The findings demonstrate that usefulness, ease of use and enjoyment of eco-gamification enrich users' sustainability knowledge, which, in turn, strongly influences their pro-sustainable intentions. According to the findings, the three factors of TPB have a significant impact on users' pro-sustainability intentions. Both sustainable knowledge and social cues play mediating roles in such relationships.

This study advocates that eco-gamification can be used as a platform to modify tourists’ pro-sustainability intentions in emerging tourism and technology destinations such as Egypt. Hence, this study offers significant information to tourism planners and other stakeholders on tourists’ behavioural intentions.

This study examined the effectiveness of an integrated model of TAM and TBP in predicting tourists’ intentions to use eco-gamification to improve the sustainability of tourist destinations.

本研究采用结合技术接受模型（TAM）和计划行为理论（TPB）的综合模型, 旨在探究生态游戏化如何提升用户对可持续性的认知, 从而影响他们支持环保行为的意愿。通过研究可持续性知识以及心理和社会规范在其中的中介作用来实现这一目标。因此, 本研究调查了用户使用JouleBug应用程序的体验, 该应用程序旨在鼓励用户每天完成至少一个环保任务。

在为期两周的试验期后, 共有360名参与者在研究过程中完成了后测问卷调查。

通过结构方程模型和数据分析, 研究结果表明模型拟合良好。研究发现, 生态游戏化的实用性、易用性和乐趣能够丰富用户的可持续性知识, 从而强烈影响他们支持可持续性的意愿。研究结果还显示, 计划行为理论（TPB）的三个因素对用户的支持可持续性意愿有显著影响。可持续性知识和社会提示在这些关系中发挥着中介作用。

本研究主张, 生态游戏化可以作为一个平台, 用于引导游客在埃及等新兴旅游和科技目的地中支持可持续性的意愿。因此, 该研究为旅游规划者和其他利益相关者提供了有关游客行为意向的重要信息。

本研究考察了TAM和TPB综合模型在预测游客使用生态游戏化改善旅游目的地可持续性意愿方面的有效性。

Este estudio utilizó un modelo integrado que combina el Modelo de Aceptación Tecnológica (TAM) y la Teoría del Comportamiento Planificado (TPB) para investigar cómo la eco-gamificación aumenta el conocimiento de los usuarios sobre la sostenibilidad y, en consecuencia, sus intenciones para actuar favorablemente en el medio ambiente. Esto se logró analizando cómo el conocimiento sostenible y las normas psicológicas y sociales actuaban como mediadores. Para ello, la investigación examina las experiencias de los usuarios con la aplicación JouleBug, diseñada para fomentar que los usuarios realicen al menos una tarea verde diaria.

Tras un período de prueba de dos semanas, un total de 360 participantes completaron la encuesta posterior al juego durante el proceso de investigación.

Los resultados del modelo de ecuaciones estructurales y análisis de datos indicaron un buen ajuste del modelo. Los resultaros evidencian que la utilidad, facilidad de uso y disfrute de la eco-gamificación enriquecen el conocimiento de sostenibilidad de los usuarios y, a su vez, influye significativamente en sus intenciones pro-sostenibilidad. Conforme a los resultados, los tres factores de la TPB tienen un impacto significativo en las intenciones pro-sostenibilidad de los usuarios. Tanto el conocimiento sostenible como las señales sociales desempeñan roles mediadores en estas relaciones.

Este estudio aboga por el uso de la eco-gamificación como una plataforma para modificar las intenciones pro-sostenibilidad de los turistas en destinos emergentes de turismo y tecnología, como Egipto. Por tanto, esta investigación proporciona información significativa para los planificadores de turismo y otros interesados en las intenciones conductuales de los turistas.

Este estudio examinó la eficacia de un modelo integrado de TAM y TPB para predecir las intenciones de los turistas de utilizar la eco-gamificación para mejorar la sostenibilidad de los destinos turísticos.