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Previous research by Siu and Kirby has argued that the broad Western marketing principles are not necessarily fully applicable to, and suitable for, the Chinese socio‐cultural context. To examine this assertion, provides a comprehensive examination of the marketing practices of 18 Chinese small firms in the UK. In so doing, compares the findings with a similar study of 158 Chinese small firms in Hong Kong. The results suggest that the marketing practices of Chinese small firms in the UK are different from their counterparts in Hong Kong. The findings thus lend support to the notion that socio‐cultural values and macro‐economic structure are equally important in determining a firm’s marketing behaviour. Thus, care should be taken before assuming that marketing, as practised in Western situations, is equally applicable across all contexts.

This chapter outlines the successful development of a women’s initiative from a grass roots organization to a firmly established institution within our medical school. Championed by a group of dedicated women leaders, the mission of the Alliance for Women in Medicine and Science (AWIMS) is to provide a supportive forum to promote honest discussion and positive change in the realms of gender equity, career advancement, work-life balance, and community service, and to champion professional development and promotion of women in medicine and science. What started as an informal gathering within Southern Illinois University (SIU) School of Medicine’s Department of Medicine in 2015, led by Dr Vidhya Prakash, first morphed into a robust, vital organization called Women in Medicine that contributed meaningfully to SIU Medicine and to the community before it broadened its focus to women in medicine and science and expanded its reach to the entire SIU system. In January of 2018, the initiative was firmly institutionalized as AWIMS, an organization open to ALL members of the SIU community. AWIMS seeks to advance women’s rights through various initiatives. This chapter is co-authored by AWIMS director Dr Vidhya Prakash, and Dr Anne Scheer, a qualitative sociologist in the medical school’s Department of Population Science and Policy, who hopes to help tell the story of AWIMS and translate the Alliance’s successful development process into a narrative accessible to other professionals interested in creating innovations to promote women’s interests in traditionally male-dominated professional settings.

This paper concerns public sub-sector branding within the higher education (HE) system. The purpose of this paper is to investigate how public sub-sector branding within HE is organized and how it is influenced by the use of national values, traits and characteristics.

The study relies on two data sources: first, the paper benefits from a data set of one-stop web-portals for HE from the 23 countries listed in Times Higher Education’s top-60 universities ranking. Second, it builds on a sample and brief overview of Norway’s sub-sector branding of its HE sector.

Expert authorities within the HE sector are legally and organizationally responsible for sub-sector branding, and they establish coordinated and coherent web-portals. In practice, however, nation-branding concerns are influencing on how the HE sub-sector is branded. The paper concludes with a discussion of democratic implications, and points to paradoxes arising from the use of national clichés and characteristics in this highly international sub-sector of the public realm.

The paper informs discussions about public sub-sector branding within HE, a phenomenon that thus far has not been systematically studied. The practical applications of such a study are evident, as branding is becoming more important in the public sector in general, and in HE in particular.

Early in 1931 the Students International Union had invited Williams College President Harry A. Garfield to nominate a Williams student with “interest and knowledge of world affairs” to attend its annual intercollegiate conference of students, some of whom would be chosen to receive scholarships to attend its summer program in Geneva, Switzerland.

The purpose of this paper is to propose a holistic set of thinking or cognitive skills for professionals, managers, and executives to stay relevant in a digital economy.

The viewpoint is based on more than 20 years of experience gained working with multinational companies and public sector organizations across various industries in Asia.

To stay relevant in a digital economy, there is a need to develop a holistic set of cognitive skills such as design thinking, process thinking, systems thinking, futures thinking, and creative thinking that complements technical and people skills.

The paper provides senior human resources practitioners with suggestions on a holistic set of thinking skills that complements technical and people skills to help manage organizational capabilities and develop talents to stay relevant in a digital economy.

The paper provides senior human resources practitioners with suggestions on a holistic set of thinking skills that complements technical and people skills to help manage organizational capabilities and develop talents to stay relevant in a digital economy.

This paper contributes to the existing literature on human resource development by providing insights on a holistic set of thinking skills that are needed in a digital economy.

This paper reports the survey results of marketing practices of 87 Chinese small firms in Mainland China. The findings suggest that the broad small firm marketing principles, though specifically generated from the Western countries, contribute to the success of Chinese small firms in China. Interestingly, however, the specific marketing practices of these small firms are different from those of their British counterparts. Research results indicate that higher‐performing Chinese small firms adopt the customer orientation, use a proactive approach in strategic planning, are aware and make use of marketing planning tools, adopt long‐term profit objectives, participate actively in new product development, and introduce new ways of doing business. Also, the higher‐performing Chinese small firms have well‐organised marketing organisation and encourage free communication flow and interaction among employees. To have better control over marketing activities, higher‐performing Chinese small firms frequently use marketing control devices. Thus, care should be taken before making generalisations about marketing in Western situations and in assuming that marketing tools and techniques are equally applicable across all locations.

This paper identifies and discusses that parks, as one kind of open space, must be open not only for some people, but for everyone, including those with special needs such as visually impaired people. The paper further identifies a number of key directions for the policy, design and management of park environments and facilities that will promote openness and social inclusion.

The study was qualitative in nature. Case study approach on park environments and facilities was adopted. Used site studies, field observations, interviews with the government officials and professionals of planners, designers and management were conducted. Direct interviews with the visually impaired people were conducted during the field observation. Some of them were also invited to participate in participatory research workshops to give comments and suggestions on the design and management of park environments and facilities.

Open spaces are important and necessary for all. However, visually impaired people are always indirectly excluded from open spaces such as parks, which are important for the quality of urban life. Three areas that require attention to improve the accessibility of parks: ways of identifying and approaching the parks; overall environmental setting of the parks; and facilities inside the parks. Assistance to visually impaired people can be further categorized into information provided in advance and information provided on-site.

Further case studies are expected to be conducted in other kinds of open space and other cities in order to generate a more comprehensive understanding related to the topic. Continuous studies are also necessary since the park environments and facilities are changing all the time. With the users ' participation, in particular those with special needs, in research is important.

The findings provide reference and direction for the governments, designers and managment to plan, design and manage parks for the needs of visually impaired people. The findings also advocate inclusive and universal approach in planning, implementation and management of parks.

The findings identify that visually impaired people most of the time are indirectly excluded from accessing parks as well as other open spaces.

Although the paper was based on a case study in Hong Kong, its practical and social implications are also important to other places. Although barrier-free concept and requirement have been enforced in many places for some years, people with special needs (in particular visually impaired people) still face a lot of “barriers” in their daily life. The findings provide insights for researchers and also policymakers, designers and management to review the needs of the visually impaired.

This paper aims to make a systematic review of the manpower prediction model of the construction industry. It aims to determine the forecasting model's development trend, analyse the use limitations and applicable conditions of each forecasting model and then identify the impact indicators of the human resource forecasting model from an economic point of view. It is hoped that this study will provide insights into the selection of forecasting models for governments and groups that are dealing with human resource forecasts.

The common search engine, Scopus, was used to retrieve construction manpower forecast-related articles for this review. Keywords such as “construction”, “building”, “labour”, “manpower” were searched. Papers that not related to the manpower prediction model of the construction industry were excluded. A total of 27 articles were obtained and rated according to the publication time, author and organisation of the article. The prediction model used in the selected paper was analysed.

The number of papers focussing on the prediction of manpower in the construction industry is on the rise. Hong Kong is the region with the largest number of published papers. Different methods have different requirements for the quality of historical data. Most forecasting methods are not suitable for sudden changes in the labour market. This paper also finds that the construction output is the economic indicator with the most significant influence on the forecasting model.

The research results discuss the problem that the prediction results are not accurate due to the sudden change of data in the current prediction model. Besides, the study results take stock of the published literature and can provide an overall understanding of the forecasting methods of human resources in the construction industry.

Through this study, decision-makers can choose a reasonable prediction model according to their situation. Decision-makers can make clear plans for future construction projects specifically when there are changes in the labour market caused by emergencies. Also, this study can help decision-makers understand the current research trend of human resources forecasting models.

Although the human resource prediction model's effectiveness in the construction industry is affected by the dynamic change of data, the research results show that it is expected to solve the problem using artificial intelligence. No one has researched this area, and it is expected to become the focus of research in the future.

Executive isolation, also known as workplace loneliness, its factors and impact are major issues for organizational development, future of work for leadership and learning culture. The purpose of this study is to examine the Executive isolation phenomenon where relationships between power distance, organizational culture and executive isolation of Chief Executive Officers (CEOs) are analysed on how it is considered by their teams. The same is contextualized through the inputs received through interviews conducted with CEOs and employee surveys.

The qualitative in-depth interviews of five CEOs, and survey across 34 of the 50 employees, were undertaken over the course of two phases of this study. The investigation focused on identifying executive isolation of CEOs and perspectives of employees that can impact the leadership and learning progress of organizations based on work culture, power distance and decision-making; awareness and experience of executive isolation; workplace friendliness and rejection; and management development initiatives to minimize the impact of executive isolation. Qualitative data analysis was conducted using MAXQDA 2022 (Verbi Software, Berlin, Germany), which is a qualitative data analysis software.

The findings highlight and expose the significant gap between understanding and analysing of the factors due to which the CEOs undergo executive isolation. It also extends to providing details related to the lack of awareness of the teams’ actions contributing to the CEOs’ isolation. It further highlights the fact that the difference of perspectives between the CEOs and teams leads to the organization slowing in its learning activities due to the leaders’ own challenges of executive isolation The findings also provide immense need of developing knowledge assets and management development initiatives for learning interventions, to help understand, analyse and mitigate executive isolation, in the interest of the organizational learning and development.

Earlier research work have contextualized the executive isolation impact on CEOs ability to be a leader. This study extends it to include the implications of leadership and learning culture on the teams that are affected by organization culture, power distance, decision-making and analysing the gap between the understandings about executive isolation of the CEOs. Eventually, it interprets how CEOs courting the executive isolation impacts the overall developmental culture of the organization. This will help in asserting the serious need of new learning frameworks needed to minimize the impact of CEO-level executive isolation.

For students who are blind or visually impaired, technology enables greater access to the educational curriculum, immediate and independent access to information, and full participation in community and citizenship. This chapter reviews research on technology use by students with visual impairments, and highlights effective practices, promising developments, and ongoing challenges. The authors discuss the implications of these advancements on policy, instruction, professional development, and future research.