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11 – 20 of over 27000Sparsh Johari and Kumar Neeraj Jha
The purpose of this paper is to investigate the factors that discourage construction workers from undergoing skill development training, and to suggest steps for making the…
Abstract
Purpose
The purpose of this paper is to investigate the factors that discourage construction workers from undergoing skill development training, and to suggest steps for making the training programmes more attractive to them.
Design/methodology/approach
The research used an exploratory approach of unstructured interviews with construction workers (bottom-up approach), and the guided group brainstorming technique with the help of experienced industry professionals (top-down approach).
Findings
From the unstructured interviews, five inhibiting factors were identified which discourage construction workers from undergoing training. Furthermore, to recognise the causes of the inhibiting factors, 13 possible causal attributes (PCAs) were identified from the brainstorming approach. Subsequently, these PCAs were classified into five possible causal factors (PCFs) on the basis of those concerned stakeholder(s) that are most closely involved and most responsible for fixing them.
Research limitations/implications
The research provides recommendations to practitioners for pragmatic and permanent resolution of each of the PCFs, which serves as a framework for the construction industry to reduce the scarcity of trained workers in the industry. Also, the results may serve as a model for the planning and successful implementation of any new skill-training programme for the construction workers in any developing economy, such as India.
Originality/value
This research contributes to the literature by highlighting the views of construction workers on the training establishments, which very few studies have considered in the past. Also, the research provides a detailed process of brainstorming approach, which will help the research community to appreciate its use in studies related to the construction industry.
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The purpose of this study is to measure the perception and the behavioural intention of web-users who interact with a virtual agent on a web site. The author wants to measure the…
Abstract
Purpose
The purpose of this study is to measure the perception and the behavioural intention of web-users who interact with a virtual agent on a web site. The author wants to measure the added value of this technology in terms of providing e-service and measure web-users' desire to have a concrete experience with a firm after experiencing its web site.
Design/methodology/approach
The author integrated a virtual agent on a restaurant's web site and conducted an online survey. The author asked respondents to interact with the virtual agent and then fill in the questionnaire. The author used the expanded version of the technology acceptance model (TAM) for measuring the intention of potential customers to accept a new technology and for evaluating the characteristics of the virtual agent. In order to measure the e-service quality, the author adapted items of WebQual to restaurant industry. As the author had several latent variables, the author used partial least squares (PLS), a variance-based structural equation modeling method.
Findings
Results show that the utilitarian and hedonic values of the virtual agent increase significantly the desire of potential clients to experiment the restaurant. Hedonic value seems to play a major role. This is a crucial factor for restaurant and hotel industries which can be considered as hedonic industries.
Practical implications
This research can help firms to manage relationships with current and potential clients through their web site. The nature of the company plays an important role in the success of the virtual agent's implementation. Even if in the case the author applied the virtual agent to a hedonic industry, a lot of companies in other sectors can benefit from having a virtual agent, especially if the company in question is service-oriented (e.g. bank, airline, etc.).
Originality/value
According to the author's knowledge, virtual agents have never been applied to restaurant/hotel industries before. The results of this research significantly advanced the understanding of the impact of virtual agents, especially in the hospitality industry. Moreover, the author applied the TAM to the characteristics of virtual agent, which is very new for the academic world. Finally, the framework the author presented in this research could be used as a basis of measurement of virtual agent effectiveness.
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Jorge Mazza Garcia, Otávio Bandeira De Lamônica Freire, Eduardo Biagi Almeida Santos and Josmar Andrade
In 2008, a phenomenon emerged in online retail that attracted the attention of many people, creating a new virtual model of commerce. This phenomenon was called online group…
Abstract
Purpose
In 2008, a phenomenon emerged in online retail that attracted the attention of many people, creating a new virtual model of commerce. This phenomenon was called online group buying and arrived in Brazil in 2010. The purpose of this study was to identify the factors that affect satisfaction and loyalty to group buying sites.
Design/methodology/approach
Through structural equation modeling, the relationships between the attractiveness of discount rates, service quality, popularity, online brand image, antecedent word of mouth (WOM), creativity and trust in relation to consumer general satisfaction, declared loyalty, repurchase intention and positive WOM were observed. A total of 727 valid questionnaires were collected from online group buyers to test the 11 hypotheses proposed in this study.
Findings
The main contribution of this study was that it identified the strong influence of service quality, popularity and online brand image on consumer general satisfaction, and the influence of service quality, trust and general satisfaction on repurchase intention. It also identified the influence of trust, creativity and general satisfaction on declared loyalty, and finally, the influence of trust and general satisfaction on positive WOM.
Research limitations/implications
Because of the extensive and robust model, other statistical interactions among the constructs were gauged. It is possible that new structures and paths for alternative models can be proposed in the future with the inclusion of new relationships not analyzed in the present study. Furthermore, future studies should consider testing the generated model in other countries, as the particular features of collective purchasing in Brazil should be taken into account.
Practical implications
In addition to being concerned with the attractiveness of discounts, marketing managers of group buying sites should concentrate their efforts on strengthening perceived quality, image, trust and the creativity of the site to ensure customer loyalty.
Social implications
The online group buying business model that was established in Brazil differs significantly from the American and European models. As many online group buying studies have been conducted in these markets, Brazilian consumers will enjoy substantial gains in the quality of the service provided by collective purchasing sites through the development of actions that focus on improving the factors that affect these consumers.
Originality/value
The originality of this study lies in the development of a single model that tests a set of factors gauged separately in other studies related to online purchase behavior in a broader perspective.
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Xia Yang, Zafar U. Ahmed, Morry Ghingold, Goh Sock Boon, Tham Su Mei and Lim Lee Hwa
Given that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are using the Internet…
Abstract
Given that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are using the Internet to expand their reach, improve customer service and develop and maintain closer relationships with their customers. For example, customer relationship management (CRM) software enables marketers to offer online interactions that are customizable to the individual customer, allowing online marketers to better match their offerings and the online experience to consumers’ needs, wants and preferences, even in markets with millions of prospects and customers. Thus, a successful Web site can be instrumental in its impact on the marketing effectiveness of a firm and significantly add to the bottom line. Yet, in order to determine what constitutes a successful Web site, one must be able to understand how users perceive and utilize it. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. To address the paucity of e‐commerce research undertaken in the Asia‐Pacific region, as compared to Western countries, the data were collected in Singapore. The attracting, informing, positioning, and delivering (AIPD) model provided the conceptual foundation for the research. Survey findings reveal that Singaporean consumers have distinct preferences when visiting commercial Web sites, ranking security and privacy as their most valued attributes, for example. In contrast, cross‐marketing, via banner advertising and affiliate programs, were least valued. Many other features of Web sites were evaluated. Managerial and research implications of the study are then discussed.
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Yassine Jadil, Anand Jeyaraj, Yogesh K. Dwivedi, Nripendra P. Rana and Prianka Sarker
In recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical…
Abstract
Purpose
In recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical results reported in these studies were fragmented and inconsistent. This has led various meta-analyses to synthesize these findings, but without including a large number of s-commerce studies. In addition, investigating meta-analytically the effects of moderators such as the six dimensions of Hofstede's national culture is still lacking.
Design/methodology/approach
Drawing on nine theories and models, this meta-analysis aims to summarize the findings reported in 109 s-commerce studies published between 2011 and 2021 and to examine the moderating role of national culture. The correlation coefficient (r) has been used as the main effect size for this study. Based on the random-effects method, the CMA V3 software has been employed to calculate the weighted mean effect sizes.
Findings
The meta-analysis results showed that all the 11 hypothesized direct relationships are positive and significant. The moderator results also revealed that five out of six cultural dimensions significantly moderate the examined associations.
Originality/value
This research serves to enrich the existing s-commerce literature by addressing contradictory and mixed results reported in the empirical studies. This study is one of the first of its kind to investigate the role of Hofstede's six cultural dimensions as moderators in the field of s-commerce using the meta-analytic techniques.
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In recent years, there has been a proliferation of online resources that offer health information. However, there is no guarantee that all intended users will be able to use these…
Abstract
Purpose
In recent years, there has been a proliferation of online resources that offer health information. However, there is no guarantee that all intended users will be able to use these resources effectively. This study seeks to investigate the types of help features that are available through existing internet‐based health information resources that support the use of these resources.
Design/methodology/approach
An investigation of 30 such resources was carried out with the objective of answering these questions. The paper intends to answer the following research questions: What types of help features are available in existing online health information resources? How can their formats and presentation styles be characterised based on existing interface design guidelines from the Human‐Computer Interaction (HCI) community? Were there any differences in the manner in which different internet‐based health information providers presented evidence‐based information?
Findings
The study discovered a range of help features being employed in these resources, ranging from step‐by‐step guides outlining the use of site features to the inclusion of links to resources that cater to user groups, who speak a language other than English. Further to this, the study also found that resources that were consumer‐based and commercially‐funded predominantly favoured the use of implicit help features to improve user access, whilst government‐funded libraries were more likely to make use of explicit help features to aid users in the use of specific features.
Originality/value
This study provides insightful information regarding current status and problems of the help features in existing online health information resources.
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Brand microblogs have been adopted as a new approach to promote products or services and maintain relationships with consumers for companies, but literature on why consumers are…
Abstract
Purpose
Brand microblogs have been adopted as a new approach to promote products or services and maintain relationships with consumers for companies, but literature on why consumers are willing to participate on these microblogs is still relatively limited. The purpose of this study is to examine factors affecting consumers’ participation on brand microblogs and then indicate the underlying mechanism of this process based on elaboration likelihood model (ELM), commitment–trust theory and social presence.
Design/methodology/approach
An online survey was conducted in China to investigate consumers who followed brand microblogs. A total of 380 valid responses were collected, and the data were analyzed by the partial least squares structural equation modeling to assess the proposed research model.
Findings
The findings show that argument quality and source credibility of a brand microblog are two important factors that enhance consumers’ community commitment and trust toward the microblog, which, in turn, promote their participation intention. In addition, social presence has a moderating effect on the relationship between trust toward brand microblog and participation.
Originality/value
This study extends the understanding regarding consumers’ information adoption processes in brand microblogs from both central and peripheral routes based on ELM. Besides, the role of trust in affecting consumers’ participation and community commitment in the context of brand microblog has been examined from a more detailed perspective. Finally, this paper better reveal the role of social presence in brand communities by focusing on its moderating effect on the relationship between commitment–trust and consumers’ participation. These findings can provide entrepreneurs with insights into strengthening consumers’ participation and operating their brand microblogs in the long-term.
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Mehdi Salimi and Mahboubeh Khodaparst
This study aims to provide a novel method for sport places site selection, although instead of using decision-making methods, the focus is on analytic functions in geographic…
Abstract
Purpose
This study aims to provide a novel method for sport places site selection, although instead of using decision-making methods, the focus is on analytic functions in geographic information systems (GIS).
Design/methodology/approach
Researchers today have combined site selection science to a large extent with GIS and different decision-making methods to provide methods with higher confidence coefficients, however, it seems that there is a long way left to the best result.
Findings
After making a study database including data related to uses and urban elements, sports places, population density in study territory and drawing map of the region, by exporting data to GIS environment this database was prepared to use as separate layers. In the next step, the final map was made by shared overlapping of layer resulted from combining determining factors in sport places site selection and a layer of the sphere of influence of sport places available.
Originality/value
As with other research studies done for site selection, the region determined as high value in the final map was wide, a method of minimizing the difference of maximum and minimum standard deviation of polygons was used to minimize these lands. This method made it possible to plan to construct multiple sport places in succession.
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Meredith L. Wang and Richard D. Waters
The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media.
Abstract
Purpose
The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media.
Design/methodology/approach
A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web sites was conducted to evaluate the incorporation of the principles of ease of interface, usefulness, dialogic loop, conservation of visitors, and generation of return visits.
Findings
The study found mixed results for the incorporation of Kent and Taylor's five dialogic principles. At the time of the content analysis, these sites failed to provide a solid dialogic loop between the organisation and the visitor, and they did not encourage return visits. This weakens the sites' potential to move past information provision and build lasting relationships with reporters.
Research limitations/implications
The findings of this research project provide benchmark numbers for the presence of the five dialogic principles in the agriculture industry. Further, the findings strengthen the growing evidence of the impact of the principles in various sectors. Previous research has examined how nonprofit social service and activist organisations have incorporated the principles as well as for‐profit organizations. The current results shine light on how other organisations are using their web site to develop relationships with visitors.
Practical implications
Research on agricultural communication indicates that the media increasingly are downplaying the significance of the industry in mainstream news. Scholars have suggested that the agricultural industry is not well versed in media training and media relations. However, the findings of this study indicate that the leading agricultural associations in the USA and Germany are still primarily using their web sites as one‐way information subsidies rather than capitalizing on the interactive nature of the web. By incorporating the five dialogic principles into their web sites, the agricultural communicators will be in a better position to interact with media in a lasting manner rather than simply serving as a source of one‐way information.
Originality/value
Though the dialogic principles have been studied in other settings, this paper examines their use by organisations in multiple countries. Given the increasing globalisation of the agriculture industry, it is vital to understand how this industry communicates with the media given that it has repeatedly complained about media coverage of agricultural issues and the push by the American Farm Bureau to assist other national agricultural associations around the world.
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Ebrahim Mazaheri, Marie‐Odile Richard and Michel Laroche
The main objective of this paper is to compare consumers' online shopping behavior across three types of services (i.e. search, experience, and credence). Reviewing the marketing…
Abstract
Purpose
The main objective of this paper is to compare consumers' online shopping behavior across three types of services (i.e. search, experience, and credence). Reviewing the marketing and psychology literatures, this study aims to propose that consumers' emotions (pleasure, arousal, and dominance) influence their perception of site atmospheric cues (site informativeness, effectiveness, and entertainment), which, in turn, impact consumers' site attitudes, site involvement, and purchase intention. It also aims to test the proposed model for three major types of services (i.e. search, experience, and credence) and to compare the path coefficients of all the relationships in the model across the three groups.
Design/methodology/approach
Lab experiments were conducted for data collection and structural equation modeling was utilized for multi‐group analysis.
Findings
The results supported the proposed model and revealed several non‐invariant structural paths across the three groups.
Research limitations/implications
The student sample may not represent the general population.
Practical implications
Search‐, experience‐, and credence‐based services should attempt to evoke the most desired consumer emotional types (pleasure, arousal, and dominance).
Originality/value
Unlike many other studies in services marketing, this paper tests the proposed model across different service types to increase the generalizability of the results.
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