Search results

11 – 20 of 409
Article
Publication date: 1 April 2008

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 9 no. 3
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 January 2009

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 10 no. 2
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 July 2008

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 9 no. 4
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 March 2006

Simon Chadwick and Des Thwaites

Sponsorship literature is deficient in terms of its failure to consider the process of managing sponsorship programmes, in particular the problem of commitment that has been…

Abstract

Sponsorship literature is deficient in terms of its failure to consider the process of managing sponsorship programmes, in particular the problem of commitment that has been identified in many relationships. Employing football shirt sponsorship dyads (football clubs and shirt sponsors) as a focus, this paper sets out to investigate the determinants of sponsorship commitment. Using quantitative and qualitative techniques, three important determinants are identified: shared values, perceived benefits and opportunistic behaviour. Following validation of these findings, structured interviews revealed a distinction between short-term and long-term 'committers'. This paper therefore concludes by proposing a matrix of football shirt sponsorship commitment which explores the implications of engaging in a relationship with the different 'committer' types.

Details

International Journal of Sports Marketing and Sponsorship, vol. 7 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 October 2007

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 9 no. 1
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 July 2007

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 4
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 July 2006

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 7 no. 4
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 January 2006

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 7 no. 2
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 October 2006

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 1
Type: Research Article
ISSN: 1464-6668

Article
Publication date: 1 July 2005

Simon Chadwick

Abstract

Details

International Journal of Sports Marketing and Sponsorship, vol. 6 no. 4
Type: Research Article
ISSN: 1464-6668

11 – 20 of 409