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The objective of this chapter is to understand innovative processes of resource redeployment taking place during consumption. We label this as consumer entrepreneurship. We define consumer entrepreneurship as the process of sharing and recombining resources innovatively to seek opportunities for self-creating user value. Through the illustration of heterogeneous forms of consumer peer-to-peer sharing, we argue that consumer entrepreneurship: (1) differs ontologically from a view of entrepreneurship as creation of exchange value; (2) bridges the notion, established in marketing studies, of consumers as value creators with the field of entrepreneurship; (3) develops mostly when the process of sharing is regulated informally, based on trust relationships; and (4) thrives as groups of sharing consumers discover and enact their values through the experimentation of multiple forms of product and service procurement. On the basis of these points, consumer entrepreneurship contributes to provide a novel perspective on hybrid organizations, that is, a view of hybrid organizations as everyday spaces where consumers create heterogeneous forms of (utilitarian, social, or environmental) value that they personally use as opposed to reward exchanges. Relative to the current definition of hybrid organizations (Pache & Santos, 2013) and organizing (Battilana & Lee, 2014), we argue that consumer entrepreneurship helps better explain “why, when, and how” consumers increasingly engage in peer-to-peer sharing organizations – a fledging and still underexplored way of organizing consumption worldwide.

The economics literature on gender has expanded considerably in recent years, fueled in part by new sources of data, including from experimental studies of gender differences in preferences and other traits. At the same time, economists have been developing more realistic models of psychological and social influences on individual choices and the evolution of culture and social norms. Despite these innovations, much of the economics of gender has been left behind, and still employs a reductive framing in which gender gaps in economic outcomes are either due to discrimination or to “choice.” I suggest here that the persistence of this approach is due to several distinctive economic habits of mind – strong priors driven by market bias and gender essentialism, a perspective that views the default economic agent as male, and an oft-noted tendency to avoid complex problems in favor of those that can be modeled simply. I also suggest some paths forward.

This chapter uses the expertise literature (e.g., Ericsson et al., 2018; Ericsson & Pool, 2016) to explore ways that entrepreneurship education might be enhanced through the deliberate practice of specific entrepreneurial behaviors and cognitive skills. What is appealing about the use of expertise methods and theory is the application of very rigorous standards for improving behavioral and cognitive skills that are correlated to better outcomes. The authors suggest that an expertise approach challenges entrepreneurship educators to identify what aspects of the entrepreneurial process might be “deliberately practiced” and to consider modifying aspects of training entrepreneurs to better develop their entrepreneurial capabilities.

Twenty-one years ago (1997), the entrepreneurial revolution, both academic and actual, was just beginning. Entrepreneurial opportunities represent both the core theoretical construct and the plethora of products, services, processes, and business models, which dramatically changed daily life. This chapter examines key developments, which have emerged in the scholarly investigation of the opportunity identification process during the intervening years: what fundamentally is an opportunity; what socio-cognitive processes are involved; what is the role of time, of meaning, of context; and finally, what is the relationship between the academic and practitioner. In addition, exemplary research work is highlighted and guidelines for future academic efforts are offered.