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Purpose – To provide classroom teachers with the rationale and methods necessary to grow the engagement of struggling readers.Design/methodology/approach – The chapter is organized as a series of mini case studies.Findings – Provides a comprehensive description of the methods/practices used with each student or group of students in order to encourage methodological replication.Research limitations/implications – This is not an exhaustive overview of engaging methods, but the case studies should be familiar to classroom teachers and reading specialists. The authors carefully explain how the methods were differentiated for each student or group of students. In addition, the methods are described in sufficient detail so as to ensure that readers can utilize the methods and/or practices with their struggling readers.Practical implications – The chapter advocates that classroom teachers and/or reading specialists carefully consider motivation when planning intervention. The crafted case studies illuminate how such planning and delivery might be implemented.Originality/value of chapter – In order for struggling readers to engage with text for purpose and pleasure, a responsive approach is necessary. Such an approach considers motivation as a critical competent of effective intervention.

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.