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Article
Publication date: 18 March 2021

Ou Wang, Simon Somogyi and Richard Ablett

This study explores the influence of quality attributes and socio-demographics on Chinese consumers' general and online consumption of three origin-specific lobsters…

Abstract

Purpose

This study explores the influence of quality attributes and socio-demographics on Chinese consumers' general and online consumption of three origin-specific lobsters: Canadian, United States and Australian.

Design/methodology/approach

A web-based survey was administrated to 981 consumers from two cities in China: Shanghai and Qingdao. Descriptive analysis and binary logistic regression were used in the data analysis.

Findings

Chinese consumers were more willing to pay for the lobster quality attributes vitality, meat content, texture, size and safety. Their general and online consumption of three origin-specific lobsters is significantly linked to the following quality attributes and socio-demographics: meat content, size, shell hardness, texture, safety, nutrition, age, income, education, occupation, residential place and marital status.

Originality/value

This is the first study to explore the influence of quality attributes and socio-demographics on consumers' online consumption of luxury seafood.

Details

British Food Journal, vol. 123 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 22 February 2020

Ou Wang, Simon Somogyi and Sylvain Charlebois

This study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce…

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Abstract

Purpose

This study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), online-to-offline delivery (O2O Delivery), online-to-offline in-store (O2O In-store) and New Retail. It also explored consumer preferences for specific food categories within the four e-commerce modes.

Design/methodology/approach

An online survey was administered to 954 participants from three Chinese cities: Beijing, Shanghai and Shenzhen. Descriptive analysis and linear regression were used in the data analysis.

Findings

The following food choice motives (FCMs) and socio-demographic characteristics had a significant effect on food e-commerce attitudes and/or consumption, with some or all of the four e-commerce modes: Taste Appeal, Value for Money, Safety Concerns, Quality Concerns, Processed Convenience, Purchase Convenience, Others' Reviews, City, Gender, Household Size, Age, Income, Occupation and Marital Status. Consumers also have different consumption preferences for food categories in the four e-commerce modes.

Originality/value

This is the first study to associate consumer FCMs and socio-demographics with their e-commerce attitudes and consumption regarding food in four e-commerce modes: B2C, O2O Delivery, O2O In-store and New Retail.

Details

British Food Journal, vol. 122 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 12 March 2018

Asif Yaseen, Simon Somogyi and Kim Bryceson

The purpose of this paper is to investigate how farmers perceive and exploit business opportunities to foster entrepreneurship in developing country agriculture.

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Abstract

Purpose

The purpose of this paper is to investigate how farmers perceive and exploit business opportunities to foster entrepreneurship in developing country agriculture.

Design/methodology/approach

In total, 174 milk producers completed a face-to-face survey within a posttest- pretest research design. Partial least squares structural equation modelling (PLS-SEM) was used to test the hypotheses.

Findings

Results revealed that intentions, channelled through desirability, feasibility and optimism, become a strong predictor to recognise the opportunity to be entrepreneurial; however, the presence of a munificent environment and participation in apprenticeship and training programmes are the main and direct source of exploiting farming business opportunities.

Research limitations/implications

The major limitation of the study is that cross-sectional data collected only from milk producers in Pakistan, signifying a need to include other agricultural sectors across different developing countries for further contextualising the results.

Originality/value

Research on entrepreneurial behaviour among farmers is scant. This study emphasises how cognitive heuristics guide intentions influencing the process of opportunity formation, and a munificent environment and entrepreneurial skills trainings are necessary for starting dairy farming business with modern practices.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 8 no. 1
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 8 May 2018

Ou Wang, Simon Somogyi and Richard Ablett

The purpose of this paper is to explore Chinese consumers’ perceptions towards a luxury seafood – lobster, and identify the important perceptions that influence Chinese…

Abstract

Purpose

The purpose of this paper is to explore Chinese consumers’ perceptions towards a luxury seafood – lobster, and identify the important perceptions that influence Chinese consumers’ general image of lobster. It also recognises Chinese consumer segments based on their perceptions towards lobster.

Design/methodology/approach

The data were collected through an online survey (n=882, in two Chinese cities: Shanghai and Qingdao). The surveys explored consumer’s perceptions and general image of lobster. Descriptive analysis, partial least squares regression and cluster analysis were conducted for data analyses.

Findings

Findings show that the most important perceptions regarding lobster by Chinese consumers are umami, delicious, high in protein, expensive, nutritious, upscale, red colour and bring back appetite. Chinese consumers’ general image of lobster is positively linked to perception items, such as delicious, western flavour, umami, nutritious, high in protein, enjoy, upscale and appetite; and is negatively linked to perception items: spicy/hot, Chinese flavour and risk in illness. Three consumer segments are identified: western-flavour-lovers (35.4 per cent), Chinese-flavour-lovers (32.8 per cent) and negative-believers (31.8 per cent). Significant differences were recognised in the socio-demographic distribution among these three segments including, city, income, marital status, educational level, occupation and age.

Originality/value

This is the first study to present information regarding consumers’ perceptions, general image and segments towards luxury seafood in the world’s largest East-Asian country – China. The findings from this study can help global seafood marketers and exporters to better understand Chinese consumers which should assist them in developing effective marketing strategies for their luxury seafood products in this major market.

Details

British Food Journal, vol. 120 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 12 October 2018

Ou Wang and Simon Somogyi

The purpose of this paper is to explore the impacts of innovation-adoption characteristics on Chinese consumers’ adoption of online food shopping. It also examines…

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Abstract

Purpose

The purpose of this paper is to explore the impacts of innovation-adoption characteristics on Chinese consumers’ adoption of online food shopping. It also examines consumers’ online purchase preferences for specific food categories and the consumer segments shopping for food online in China.

Design/methodology/approach

The data were collected through a web-based survey (n=643, in three cities: Beijing, Guangzhou and Chongqing). Descriptive analysis, cluster analysis, factor analysis and structural equation modeling were employed for data analysis.

Findings

Participants had strong online purchase intentions toward snack and imported food, while they had weak online purchase intentions toward fresh food products such as meat, eggs, vegetables, fish and seafood. Two consumer segments were found: online-food-conservative (42 percent) and online-food-pioneer (58 percent). Factor analysis resulted in an adjusted factorial structure of the innovation-adoption characteristics, which was considered more appropriate within the context of Chinese consumers when shopping for food online. Path analysis found that Chinese consumers’ attitudes and/or purchase intentions were positively linked to their perceived incentives and negatively associated with their perceived complexity for online food shopping.

Originality/value

This is the first study to explore consumer segments, consumption psychology (innovation-adoption characteristics) and product preferences related to online food shopping with a sample from China, the largest e-commerce country. The findings can help food producers and marketers to better understand Chinese consumers’ online food shopping behaviors in order to meet the needs of consumers and have further success in this major market.

Details

British Food Journal, vol. 120 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 12 October 2021

Kimberly Thomas-Francois and Simon Somogyi

It has generally been anticipated that the growth of Internet technology and e-commerce would result in virtual grocery shopping (VGS) becoming a normal way of life for…

Abstract

Purpose

It has generally been anticipated that the growth of Internet technology and e-commerce would result in virtual grocery shopping (VGS) becoming a normal way of life for consumers worldwide. However, the adoption of VGS, except in China and other Asian countries, has been quite slow and there is little understanding for this reason. Using Canada as a research context, the purpose of this study was to investigate the attitudes of consumers towards VGS with a focus on their technological readiness and the impact of the optimisation of consumer learning.

Design/methodology/approach

A quantitative research methodology was undertaken using cluster analysis with descriptive statistics to segment the different groups of consumers from a sample of 1,034 adult respondents. Structural equation modelling (SEM) was then used to test a theoretical model for consumers’ intention to adopt VGS.

Findings

The study found that the attitudes of consumers towards virtual shopping, convenience motivation, perceived ease of use (PEOU), perceived risk and consumer learning are all factors that impact consumers' intention to adopt virtual food shopping. The research also identified four segments of consumers in the Canadian market based on their attitudes and intention to adopt VGS. These results allow grocers to target the consumer groups favourable to VGS and provide insights on the factors that can be manipulated via marketing strategies to reach these consumers.

Practical implications

Retailers are provided with insights on consumers behaviour that will allow them to target specific segments with shopping modalities.

Originality/value

This research investigated VGS, focussing on consumer learning as a socio-cultural influence as well as the consumer's technological readiness as an intention to adopt to this modality of shopping for food. These constructs have not been investigated by previous studies on food grocery shopping.

Details

International Journal of Retail & Distribution Management, vol. 50 no. 5
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 25 August 2022

Alireza Zolfaghari, Kimberly Thomas-Francois and Simon Somogyi

Smart retail technology adoption models are largely focused on consumer perceptions of the technology and the characteristics of digital technologies. However, the impact…

Abstract

Purpose

Smart retail technology adoption models are largely focused on consumer perceptions of the technology and the characteristics of digital technologies. However, the impact of the prior-to-use knowledge of consumers on the adoption of the technologies has been understudied. This research examined to what extent social acceptance and consumer learning can facilitate consumer adoption of digital grocery shopping (DGS).

Design/methodology/approach

This paper builds on the innovation–decision model to develop a framework to examine the impact of social acceptance and consumer learning on DGS. The research tested a structural model based on data collected from 611 North American participants.

Findings

This study found that the social acceptance of DGS directly and consumer learning indirectly affects the appeal of grocery shopping to consumers and consequently increases their intention to adopt this new shopping method. Furthermore, the results indicated that both hypothesised directions are parallelly mediated by digital convenience, the consumer’s digital readiness and digital trust.

Originality/value

This study extends the understanding of consumer adoption of DGS by highlighting the influence of consumer knowledge about DGS on their behavioural intention. Several important theoretical and practical implications are provided to help retail managers to develop service strategies.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 4 November 2013

Simon Somogyi

This paper aims to discuss a study that investigated the relationship between grape growers and wineries in Australia. The results of the study led to the formulation of…

546

Abstract

Purpose

This paper aims to discuss a study that investigated the relationship between grape growers and wineries in Australia. The results of the study led to the formulation of market segments which provided a better understanding of the relationship.

Design/methodology/approach

Quantitative data were collected through an online survey, distributed to grape growers in all states of Australia. A total of 396 valid responses were obtained.

Findings

Cluster analysis highlighted three segments based on relational variables such as relationship quality and power and details of the grape growers' business and trading relationships. The paper showed that grape growers attained higher levels of relationship quality and power if they resided in cool climate wine regions, had short-term relationships with wineries and were in relationships with small and medium enterprise (SME) wineries. The paper also highlighted the interaction of relational variables and the price that a grower received for their grapes.

Research limitations/implications

The research was limited in terms of its geographic context. Future research could involve a wider geographic study based on the constructs used in this research and also focus on the winery perspective of the relationship in order to gain a dyadic perspective.

Practical implications

The Australian wine industry is experiencing difficult economic conditions. The paper has highlighted relationships that may not be sustainable and certain growers that may require assistance from government and wine industry peak bodies.

Originality/value

This paper presents a quantitative exposition of Australian grape grower and winery relationships that takes into account relational variables and trading and business details.

Details

International Journal of Wine Business Research, vol. 25 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 21 October 2019

Sylvain Charlebois, Simon Somogyi, Janet Music and Caitlin Cunningham

The purpose of this paper is to measure Canadian attitudes towards genetic engineering in food, for both plant-based and livestock, assess trust towards food safety and…

Abstract

Purpose

The purpose of this paper is to measure Canadian attitudes towards genetic engineering in food, for both plant-based and livestock, assess trust towards food safety and overall regulatory system in Canada.

Design/methodology/approach

This exploratory study is derived from an inductive, quantitative analysis of primary data obtained from an online survey of adults, aged 18 and over, living in Canada for at least 12 months. An online survey was widely distributed in both French and English. Data were collected from 1,049 respondents. The sample was randomized using regional and demographic benchmarks for an accurate representation of the Canadian population. The completion rate of the survey was 94 per cent. Based on the sampling design, the margin of error is 3.1 per cent, 19 times out of 20.

Findings

Consumers misunderstand the nature of genetic engineering or do not appreciate its prevalence in agrifood or both. In total, 44 per cent of Canadians are confused about health effects of genetically engineered foods and ingredients. In total, 40 per cent believe that there is not significant testing on genetically engineered food to protect consumers. In total, 52 per cent are uncertain on their consumption of genetically engineered food, despite its prominence in the agrifood marketplace. Scientific literacy of respondents on genetic engineering is low. While Canadians are divided on purchasing genetically engineered animal-based products, 55 per cent indicated price is the most important factor when purchasing food.

Research limitations/implications

More research is required to better appreciate the sociological and economic dimensions of incorporating GM foods into our lives. Most importantly, longitudinal risks ought to be better understood for both plant- and animal-based GM foods and ingredients. Additional research is needed to quantify the benefits and risks of GM crops livestock, so business practices and policies approach market expectations. Significantly, improving consumers’ scientific literacy on GM foods will reduce confusion and allow for more informed purchasing decisions. Indeed, a proactive research agenda on biotechnologies can accommodate well-informed discussions with public agencies, food businesses and consumers.

Originality/value

This exploratory study is one of the first to compare consumers’ perceptions of genetic engineering related to animal and plant-based species in Canada since the addition of genetically modified salmon to the marketplace.

Details

British Food Journal, vol. 121 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 30 August 2011

Simon Somogyi, Elton Li, Trent Johnson, Johan Bruwer and Susan Bastian

The purpose of this paper is to discover the underlying motivations of Chinese wine consumption.

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Abstract

Purpose

The purpose of this paper is to discover the underlying motivations of Chinese wine consumption.

Design/methodology/approach

Qualitative focus group interviews were performed on 36 Chinese wine consumers and four focus groups were performed, with participants segmented into groups based on age and gender.

Findings

The main findings were that Chinese wine consumers are influenced by face and status. These issues may be affecting their wine consumption behaviours, particularly related to anomalous behaviours such as mixing red wine with lemonade and the rationale for the preference of cork‐closed wine bottles. Furthermore, the notion of wine consumption for health‐related purposes was uncovered and a linkage found with traditional Chinese medicine.

Originality/value

While research has been conducted on Chinese wine consumers, this paper attempts to uncover the underlying motivations for consumption and finds a linkage between wine consumption and traditional Chinese medicine. Furthermore, this paper links the traditions and beliefs of traditional Chinese medicine with a product category other than food or medicine.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 23 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

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