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Case study
Publication date: 26 November 2015

Dennis Paul Wittmer, Simon George and McGowan Robert

The case includes issues in sustainable enterprises, marketing management, organizational development, organizational behavior, entrepreneurship, organizational leadership…

Abstract

Subject area

The case includes issues in sustainable enterprises, marketing management, organizational development, organizational behavior, entrepreneurship, organizational leadership and small business management.

Study level/applicability

The Bahia Aventuras case may be used at both the undergraduate and graduate levels of study within most business school curricula (BSBA, MBA and MS). Potential courses may include building sustainable enterprises, marketing management, organizational development, organizational behavior, entrepreneurship, organizational leadership and small business management.

Case overview

Bahia Aventuras is an ecotourism company in Costa Rica. A local entrepreneur, Walter Brenes, started the company in 2007 to specialize in marine tours, including whale watching, bird viewing and snorkeling. However, the founder had no business training and confronts both internal and external challenges to achieve sustainable success, both financially and environmentally. Internally, there were few financial control systems in place and as a result Walter's ability to accurately account for revenues and expenses was limited. Bahia Aventuras and Walter also faced external challenges. Construction of a new highway was likely, and that could bring more competition, including hotel chains such as the Marriott and Sheraton. Government regulation cut both ways for the company. He was the classic small businessperson, who needed help in moving to the next stage of development for his small business. Thus, a small ecotourism business was caught in the middle of rapid economic development, a growing national infrastructure and increasing pressures to preserve and protect the coastal ecosystem and rainforest of south central Costa Rica. He was just trying to figure out how to “stay alive” as a business. The case has a tragic ending for the owners. Both Walter and his partner, along with one of their tour guides, died in a car accident. But family, friends and the community has kept Walter's vision alive, and Bahia Aventuras continues to day.

Expected learning

outcomes Upon completion of the Bahia Aventuras case, each participant will be able to: Describe the economic development and growth prospects of ecotourism within Costa Rica. Evaluate the socio-economic challenges which confront Costa Rica as a developing nation within the Central American region. Describe how Costa Rica's environmental regulations have affected the continued growth and development of ecotourism within the country. Describe the complex set of relationships that may exist between small business owners, their employees, regulatory agencies and the local community. Apply management skills and competencies to analyze and propose feasible solutions to organizational performance problems. Explain how the implementation of sustainable business practices may serve as a catalyst for the creation of shared value for organizational stakeholders as enabled through economic growth, attainment of social equity and preservation of the environment.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 5 no. 8
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 11 August 2020

Giridhar B. Kamath, Shirshendu Ganguli and Simon George

This paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in…

Abstract

Purpose

This paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in the context of Indian Premier League (IPL), while testing for the moderating effects of age and gender.

Design/methodology/approach

Data were collected from 1,053 participants through both online and offline survey and then analyzed using exploratory factor analysis (EFA) and structural equation modelling (SEM).

Findings

Attachment points influence the formation of team identification, which, in turn, affect the attitude towards the team sponsors. Attitude towards the team sponsors influence the behavioural intentions. Player attachment influences team identification the most. Age and gender have a moderating effect on the constructs of the study. Team identification in females is stronger because of attachment to sports, whereas males have stronger team identification based on player attachment. Males have a stronger intention to spread positive word of mouth (WOM) about sponsor products as compared to the female respondents. The younger age group of less than 21 years has more intention to spread positive WOM compared to the other age groups considered in the study.

Practical implications

This study contributes towards sports sponsorship research and the paradigms of social identity and attachment theories. Moreover, it will also help the marketers (sponsors) in IPL to strategically market their brands.

Originality/value

This is the first study to investigate the impact of attachment points on sponsorship outcomes in the context of IPL. Further, it is also the first to investigate the purchase intentions and WOM for the team sponsors in IPL. The multi-group analysis results will provide insights into marketers to better understand IPL viewers' segments and their behaviour.

Details

International Journal of Sports Marketing and Sponsorship, vol. 22 no. 3
Type: Research Article
ISSN: 1464-6668

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Content available
Article
Publication date: 1 April 2000

George Simons

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252

Abstract

Details

European Business Review, vol. 12 no. 2
Type: Research Article
ISSN: 0955-534X

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Book part
Publication date: 19 July 2005

Warren J. Samuels

This is the second set of lecture notes from courses in public finance published in an archival volume in this series. Volume 19-C (2001) was entirely devoted to notes…

Abstract

This is the second set of lecture notes from courses in public finance published in an archival volume in this series. Volume 19-C (2001) was entirely devoted to notes from lectures by E. R. A. Seligman at Columbia University. Two differences mark Seligman’s lectures and the lectures by Henry C. Simons at Chicago, as reported below. Seligman seems to have been lecturing primarily to students in tax administration, hence he presented very little economic theory; whereas Simons was lecturing to graduate students in economics, and presented relatively more theory. Seligman did not refrain from some passing of judgment but his lectures were largely descriptive and non-judgmental; whereas Simons has no hesitation in presenting his own normative approach on various issues. These issues tended strongly to focus on inequality, tax justice, and progressivity.

Details

Documents from F. Taylor Ostrander
Type: Book
ISBN: 978-0-76231-165-1

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Book part
Publication date: 19 July 2005

Warren J. Samuels

F. Taylor Ostrander had two courses from Henry C. Simons, Economics 201, Price Theory in a Competitive Economy and the Effects of Monopoly, and Economics 360, Public…

Abstract

F. Taylor Ostrander had two courses from Henry C. Simons, Economics 201, Price Theory in a Competitive Economy and the Effects of Monopoly, and Economics 360, Public Finance. Ostrander’s and one other set of annotations of the Syllabus from Economics 201 and his notes from Economics 360 are presented below.

Details

Documents from F. Taylor Ostrander
Type: Book
ISBN: 978-0-76231-165-1

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Book part
Publication date: 30 September 2020

George F. Simons

This paper will explore the implications of identity for ourselves and for our society from an intercultural practitioner's point of view. It will address the role of…

Abstract

This paper will explore the implications of identity for ourselves and for our society from an intercultural practitioner's point of view. It will address the role of socially constructed and mediated narratives in shaping and maintaining identities as we know them, highlighting the importance of identity formation by self and with others in the contemporary environment which is experiencing new challenges posed by the flood of news media and the tools now available to create and disseminate it, as well as the challenge posed by developments in Artificial Intelligence that are potentially invasive of privacy and even threats to personal autonomy. This is increasingly important in a globalized environment where rising populism and nationalism are fostered both by unconscious stimulation of fear of the other and by deliberate control of popular narratives through the efforts of cultural mediators. The paper will explore and describe five successful areas of practical activities or exercises in which identity and social connectivity can be used to refresh identity and the narratives that support it. These are focused private journal writing, personal name creation and exploration, cognition and self-talk, individuation vs. connectivity and the potential of gamification. The role of art in exploring what is normally hidden in everyday life will be briefly explored and expressed via the inclusion of several poetic reflections on identity challenges.

Details

Understanding National Culture and Ethics in Organizations
Type: Book
ISBN: 978-1-83867-022-1

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Article
Publication date: 15 July 2020

Gabriel Eweje, Aymen Sajjad, Shobod Deba Nath and Kazunori Kobayashi

The purpose of this paper is to critically examine the concept of multi-stakeholder partnerships in relation to the United Nations' sustainable development goals and…

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1018

Abstract

Purpose

The purpose of this paper is to critically examine the concept of multi-stakeholder partnerships in relation to the United Nations' sustainable development goals and propose a renewed multi-stakeholder partnerships framework that enables the implementation of the sustainable development goals.

Design/methodology/approach

This paper employs an integrative review methodology to assess, critique and synthesize the extant literature on the multi-stakeholder partnerships and sustainable development goals.

Findings

We propose a conceptual framework of multi-stakeholder partnerships to support the sustainable development goals implementation. Thus, this paper contributes to the conceptual understanding of the multi-stakeholder partnerships mechanism that enhances the sustainable development goals implementation.

Research limitations/implications

We propose a conceptual framework of multi-stakeholder partnerships to support the sustainable development goals implementation. Thus, this paper contributes to the conceptual understanding of the multi-stakeholder partnerships mechanism that enhances the sustainable development goals implementation.

Originality/value

We contend that this is one of the few early papers that contributes to the conceptual development of a collaborative multi-stakeholder partnerships paradigm by which such partnerships are formed and institutionalized among multiple interacting sectors to achieve the sustainable development goals.

Details

Marketing Intelligence & Planning, vol. 39 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 November 2005

Martin Lee and Simon George

The paper covers:• nature of the drug problem ‐ drug dependence, prevalence of misuse, distribution of problematic drug‐users (PDUs) across NOMS and how drug‐related…

Abstract

The paper covers:• nature of the drug problem ‐ drug dependence, prevalence of misuse, distribution of problematic drug‐users (PDUs) across NOMS and how drug‐related offending manifests itself• drug strategy in prisons ‐ demand reduction, supply reduction and establishing through‐care linkages, clinical services, counselling, assessment, referral, advice and through‐care services (CARATs), drug rehabilitation programmes, drug testing programmes, supply reduction initiatives, DIP linkages and wider resettlement agenda• assessing need and planning for the future ‐ needs analysis, development of the collaborative drug treatment vision, initiatives planned or under way to improve quality and amount of treatment available, and mainstreaming/integration of services to reduce re‐offending and make public environment safer.

Details

The British Journal of Forensic Practice, vol. 7 no. 4
Type: Research Article
ISSN: 1463-6646

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Article
Publication date: 1 January 1983

Simon Majaro

This paper explores the role of training in small, medium and large organisations, then goes onto examine the plethora of complications that arise when a company with a…

Abstract

This paper explores the role of training in small, medium and large organisations, then goes onto examine the plethora of complications that arise when a company with a large number of products in a large number of countries addresses the problem of marketing training. At the one extreme such a company can opt for a centralised system of modular training, or at the other extreme it can decide to delegate the task to the management of decentralised units. A hybrid system is also explored whereby training is structured around a “cluster” of units or activities or regions. Few organisations have given sufficient thought to this question of training across national boundaries, with the result that training is often undertaken in a haphazard way.

Details

International Marketing Review, vol. 1 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 April 1999

George F. Simons

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212

Abstract

Details

European Business Review, vol. 99 no. 2
Type: Research Article
ISSN: 0955-534X

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