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Article
Publication date: 18 April 2016

Greici Sarturi, Carlos Augusto França Vargas, João Maurício Gama Boaventura and Silvio Aparecido dos Santos

The purpose of this paper is to deepen the discussion regarding the competitiveness of clusters based on a theoretical and empirical study that compares the level of…

Abstract

Purpose

The purpose of this paper is to deepen the discussion regarding the competitiveness of clusters based on a theoretical and empirical study that compares the level of competitiveness of the Brazilian wine cluster located in Serra Gaúcha with the competitiveness of the Chilean cluster located in Valle del Maule.

Design/methodology/approach

A qualitative-descriptive approach was applied to the study, and data collection was conducted through secondary sources.

Findings

The analysis employed a competitiveness analysis model consisting of 11 competitiveness factors. The Chilean cluster presented a higher level of competitiveness in four competitiveness factors (“scope of viable and relevant business,” “introduction of new technologies,” “balance with no privileged positions” and “oriented strategy”), while the Brazilian cluster presented a higher level of competitiveness in three competitiveness factors (“concentration,” “cooperation” and “replacement”). For four of the competitiveness factors of the model, both clusters presented similar levels of competitiveness.

Practical implications

By comparing the two wine clusters, it was possible to identify aspects that can be improved to increase competitiveness, especially in the Brazilian cluster. These aspects include, first, the need for bottle manufacturers in Serra Gaúcha, which would have a positive impact on production costs; second, the expansion of the geographical indication registration for the entire Serra Gaúcha region, resulting in an enhanced image of Brazilian wine abroad; and third, greater incentives for exports, which would result in an increase in market share.

Originality/value

The paper proposes an explanation for the superior level of competitiveness of the Chilean cluster regarding the “scope of viable and relevant business,” “balance with no privileged positions,” “introduction of new technologies” and “strategy focussed on cluster development.” In terms of its contribution, the study developed additional metrics for the model adopted, which can be used for the competitive analysis of other agribusiness clusters.

Details

International Journal of Emerging Markets, vol. 11 no. 2
Type: Research Article
ISSN: 1746-8809

Keywords

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Article
Publication date: 15 March 2011

Fábio Lotti Oliva, Maria Cecília Sobral, Silvio Aparecido dos Santos, Martinho Isnard Ribeiro de Almeida and Celso Cláudio de Hildebrand e Grisi

The purpose of this paper is to assess the level of innovation of products, processes and services in technology‐based incubated companies.

Abstract

Purpose

The purpose of this paper is to assess the level of innovation of products, processes and services in technology‐based incubated companies.

Design/methodology/approach

On the basis of this review, the stages of development of companies incubated in the Incubating Center for Technological Companies São Paulo, Brazil, were analyzed and through the integration of three different statistical techniques (factorial analysis, cluster analysis and logistic regression), a basis for analyses and considerations was obtained: the companies studied were segregated into clusters according to each one's stage of innovation.

Findings

A statistical model was estimated to calculate the probability of innovation of the companies – a methodological tool for evaluating the actual presence of innovation in technology‐based companies installed in incubators.

Research limitations/implications

Owing to the nature of the sample chosen, the results might not be generalized to broader or international contexts.

Practical implications

The estimated model should contribute as an analytical tool to incubators in evaluating the probability of innovation in technology‐based incubated companies.

Social implications

With the use of this analytical model, incubators should be more capable of developing strategies to stimulate innovation.

Originality/value

This paper reviews widely the contributions of authors concerning factors of innovation in order to present a model drawn from three different multivariate analyses. Furthermore, the theme of innovation assessment in technology‐based incubators has few contributions.

Details

Journal of Manufacturing Technology Management, vol. 22 no. 3
Type: Research Article
ISSN: 1741-038X

Keywords

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Article
Publication date: 1 July 2014

Fábio Lotti Oliva, Maria Cecília Sobral, Fernando Damasceno, Hélio Janny Teixeira, Celso Cláudio de Hildebrand e Grisi, Adalberto Américo Fischmann and Silvio Aparecido dos Santos

The purpose of this paper is to analyse the importance of innovation in the industry; factors that condition technological competitiveness at Magneti Marelli Controle…

Abstract

Purpose

The purpose of this paper is to analyse the importance of innovation in the industry; factors that condition technological competitiveness at Magneti Marelli Controle Motor; analyse the risks and opportunities involved in the process of diffusion and management of flexfuel technology.

Design/methodology/approach

The methodological approach was qualitative/descriptive case study, supported by the theoretical framework on risk analysis and strategic analysis.

Findings

In a Brazilian market context, new technologies need to make cars more competitive in cost/price terms. Magneti Marelli had an innovative and important role in the development and implementation of this technology. Thus, it achieved a higher share of market and recognition of its entrepreneurial character.

Originality/value

There are few academic papers that relate the topics risk, strategy and Innovation. Moreover, the paper reports a successful case of Brazilian innovation in the global automotive industry.

Details

Journal of Manufacturing Technology Management, vol. 25 no. 6
Type: Research Article
ISSN: 1741-038X

Keywords

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