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Publication date: 4 April 2019

Conclusions: Cross-innovations between Audiovisual and Tourism Sectors

Indrek Ibrus and Silja Lassur

This chapter summarises all the results of the section that studied cross-innovation processes between audiovisual media and tourism sectors. It relies first on the review…

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Abstract

This chapter summarises all the results of the section that studied cross-innovation processes between audiovisual media and tourism sectors. It relies first on the review of existing forms of cooperation and cross-innovation between sectors. Second, on the meso-level analysis of structural aspects that shape innovation processes in these sectors. Third, on a micro-level ethnography of a start-up company innovating at the intersections between the film and tourism industries. We learn that there are two core ‘rules’ that motivate sectoral cooperation – first, the broader platformisation of tourism and second, the emergence of augmented reality as a technique to augment experiences at locations. Regarding the second rule especially, we learned that the main innovator and innovation motivator in this area is currently the public sector, driven also by cultural policy goals. But local tourism sector small and medium-sized enterprises appear to not be particularly driven by innovation-orientated cooperation with other sectors.

Details

Emergence of Cross-innovation Systems
Type: Book
DOI: https://doi.org/10.1108/978-1-78769-977-920191021
ISBN: 978-1-78769-980-9

Keywords

  • Cross-innovation
  • platformisation
  • tourism
  • innovation system
  • post-tourism
  • augmented reality

Content available
Book part
Publication date: 4 April 2019

Micro-trajectories between the Audiovisual and Tourism Sectors: Small Firms Working with the Public Sector

Mikhail Fiadotau and Silja Lassur

The chapter takes a micro-level view to investigate cross-innovation between the audiovisual media and tourism sectors. It provides a narrativised account of the creation…

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Abstract

The chapter takes a micro-level view to investigate cross-innovation between the audiovisual media and tourism sectors. It provides a narrativised account of the creation and development of two location-based film tourism apps, one developed in Hamburg, Germany and another in Malmö, Sweden. In doing so, it aims to elucidate the dynamics of innovation at the boundaries of industries, as experienced by individuals and small groups engaged in the process. The conclusion of the chapter focuses on the broader issue of the relative slowness of innovation in the tourism industry, as well as the shortage of private sector-driven initiatives that address this issue. It also touches upon the critical issue of the platformisation of tourism industries and its potential effects on cross-innovation.

Details

Emergence of Cross-innovation Systems
Type: Book
DOI: https://doi.org/10.1108/978-1-78769-977-920191020
ISBN: 978-1-78769-980-9

Keywords

  • Smart tourism
  • location-based app
  • augmented reality
  • virtual reality
  • film tourism
  • cross-innovation

Content available
Book part
Publication date: 4 April 2019

Meso-analysis of Cross-innovation between Tourism and Audiovisual Media: The Case of the Public Sector’s Driving Role

Silja Lassur and Külliki Tafel-Viia

This chapter focuses on clarifying the cooperation and convergence between tourism and audiovisual (AV) sectors in Hamburg and Riga. In light of increasingly easier and…

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Abstract

This chapter focuses on clarifying the cooperation and convergence between tourism and audiovisual (AV) sectors in Hamburg and Riga. In light of increasingly easier and more accessible travel, the tourism sector is a growing trend in most countries and regions. To what extent does this affect cooperation with the AV sector? The chapter gives an overview of different types of cooperation in these regions and brings out the main obstacles for innovation. When describing the innovation systems, focus is put on institutional frameworks in these two regions. We end by arguing that raising the demand for innovation in the tourism sector is a real challenge and demonstrating that the public sector plays an important role in driving the cross-innovation processes between the observed sectors.

Details

Emergence of Cross-innovation Systems
Type: Book
DOI: https://doi.org/10.1108/978-1-78769-977-920191019
ISBN: 978-1-78769-980-9

Keywords

  • Cross-innovation
  • tourism sector
  • plaformisation
  • Riga
  • Hamburg
  • innovation systems

Content available
Book part
Publication date: 4 April 2019

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Details

Emergence of Cross-innovation Systems
Type: Book
DOI: https://doi.org/10.1108/978-1-78769-977-920191001
ISBN: 978-1-78769-980-9

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