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This paper aims to present innovative information and communication technology (ICT) infrastructure specifically designed and optimized for the tourism sector. The case presented, “La Valle del Pensare lungo il corso del Potenza”, has been conceived with the aim of providing a digital infrastructure to ten municipalities in the Marche Region (Italy), nestled among the valley of the Potenza River. This research project is aimed at developing an important communication system that facilitates the tourist routes of mining attractions and specific thematic routes across the territory, promoting historical centers, cultural heritage, green areas and interesting places.

“La Valle del Pensare” information system has the main feature of being scalable and multi-purpose, as the contents can be managed and conveyed through the website, app mobile, totem touch screen and standard tourist signage. It is integrated and modular and allows to manage multiple information, ensuring an interoperable and multi-channel approach. It is designed for small municipalities in the province of Macerata to connect the territory’s resources and activities through a network.

This work represents an important communication system, i.e. innovative ICT infrastructure that facilitates the tourist routes of mining attractions and specific thematic routes across the territory. Thanks to the collection of user-generated data, the platform allows monitoring of usage statistics and performances. In this way, the municipalities can infer useful information about user’s preferences and needs. The paper also discusses how “La Valle del Pensare” gives identity to the territory, which is not identified as a simple summation of the Common, but as a recognizable system that intends to implement the level of competitiveness through the creation of a real territorial logo able to identify vocations and specificity of the Valley of the Potenza.

The value of the project lies in the ICT system, able to convey information at different scales, providing the users with updated contents; at the same time, administrations can constantly monitor its performances, being able to infer useful information about tourists’ needs, habits and preferences. The main contributions are the creation of a single cloud-based architecture for the management of multiple multi- media contents, to be exploited in various platforms; the design of a unique content management system used by several small municipalities of a same territory; the monitoring user’s preferences and needs by collecting users’ generated data; and the analysis of meaningful statistics about the tourists, tested and verified in real scenario with real users.

本论文旨在介绍针对旅游行业而设计和优化的创新型ICT架构。本论文讨论案例题为“La Valle del Pensare lung oil corso del Potenza”, 主要为马尔凯大区（意大利）的10个直辖市, 位于Potenza河域山谷中, 提供数码基础架构。此研究项目主要是为了构建一条重要通信体系来帮助开发矿场景点的旅游线路和整个地区的特殊专题线路, 以宣传历史中心、文化遗产、绿色区域、和各种景点。

“La Valle del Pensare”信息系统具有规模化和多样性的特点, 其系统内容可以通过网站、移动app、图腾触摸屏、和标准旅游标牌等方式进行管理和传播。此系统采用一体化设计、以模块为单位, 这样使得多种信息方便管理, 确保交互链接可操作性和多渠道性。此外, 这个系统还专门为了马尔凯大区的小城市设计, 使得该区域的资源通过网络得到整合链接。

本论文介绍了重要通信系统, 即创新型ICT架构, 来帮助开发矿场景点的旅游线路和整个地区的特殊专题线路。 得益于用户生成数据（user-generated data）, 该平台还能监控使用情况和效果, 从而使用该系统的城市可以推测出用户偏好和需求等有用数据。本论文还讨论了“La Valle del Pensare”如何标识地区身份代名词, 这个代名词不等同于共和（the Common）的简单总和, 而是一个醒目的系统, 使得其通过树立真正的区域商标而具有竞争力, 在Potenza谷中占有旅行度假的一席之地。

本论文的重大价值在于其ICT系统, 能够在不同领域传播信息, 向用户提供更新信息:与此同时, 管理当局能够实时监控其系统性能以及推测旅游需求、习惯、偏好等有用信息。本论文重要贡献在于:i）搭建单个云平台基础的多媒体内容管理架构, 能够在多个渠道上运行;ii）设计特殊内容管理系统, 服务于同一区域的多个小城市;iii）通过搜集用户生成数据来监控用户偏好和需求;iv）分析有关游客的数据, 使用真实游客数据来实地测试和验证。

The paper aims to go through signage management from the standpoint of the user in a service quality perspective and by three principal means. First, it gives a literature review on the theme. Second, it identifies the needs that users expect to be satisfied when using signage. Third, it proposes a conceptual framework that encompasses user assessment determinants on signage management quality (SMQ).

Conceptual analysis is based on extensive research through literature on signage management contained in contributions on the theme of physical surroundings, atmospherics and servicescape.

Users, when they enjoy use of signage, may find satisfaction of implicit, expected and unexpected needs. User assessment of SMQ depends on the discrepancy between expected and perceived wayfinding. In particular, personal needs (cognitive-rational and psycho-emotional) affect expected wayfinding. User interactions with servicescape components, including signage, impact on perceived wayfinding.

The paper is conceptually developed, but lacks empirical validation. This study does not pretend to be thorough in any way. It leaves several questions open for future research.

Service managers must understand, from user behavior, how the signage is used, where users make their decisions and where the key points in the servicescape are located. The goal is to permit the user to develop a wayfinding process through the signage components he encounters in the servicescape. Signage should be designed and managed from the standpoint of attractive quality.

Previous research has essentially analyzed signage in terms of design. Signage management has received little and fragmented consideration in a service quality literature. The paper fills this gap. It is one of the first attempts to analyze signage management in a service quality perspective.

The intent of this paper is to outline a case study that addressed signage issues in a circulating book collection at a four‐year college library. A signage redesign project is detailed, with special attention paid to the challenges of a complex and often confusing layout.

A consistent and comprehensive stack signage system involving the implementation of a color‐coded scheme, along with a variety of new informational and wayfinding signs, was designed. The project also supported the creation of a corresponding digital map linked to library catalog.

The redesigned stack signage system contributed to a dramatic increase in the number of books checked out from the circulating collection. A pattern of positive responses observed during reference services and library instruction sessions also supports the favorable outcome of the project.

The study would benefit from a survey or related data that could quantify the impact of the redesign on patron wayfinding in the circulating stacks.

The unique circular nature of the library discussed presented additional obstacles; however, the measures taken are applicable to libraries of various configurations. The detailed signage strategy could also serve as a framework to develop best practice guidelines for stack signage.

While there is significant literature on library signage, stack signage specific to directing patrons towards locating books on the shelves has not been widely addressed.

Outdoor signage, a key aspect of store atmospherics which influence consumer perceptions and behaviour, is largely overlooked in research on restaurants. Studies show that food perceptions relate positively to restaurant choice, but how outdoor signage influences these perceptions is unclear. Hence, the study aims to investigate the effect of signage colour and restaurant name on consumers' attitudes and purchase intentions.

This study uses a two (signage colour: blue-white vs. red-yellow) by two (restaurant name: typical vs. atypical) experimental design to investigate the impact of two key elements of corporate visual identity – logo colour and corporate name – on consumers’ attitudes (perceptions of food tastiness and healthiness) and purchase intentions. Two-way analysis of covariance, confirmatory factor analysis and PROCESS are used for data analysis.

There is a main effect of signage colour on consumers’ perceptions of food healthiness and purchase intentions, and restaurant name significantly affects consumers’ purchase intentions. In addition, there is an interaction effect of signage colour and restaurant name on food healthiness and purchase intentions, and food tastiness and healthiness are associated with purchase intentions.

A key managerial insight emerging from this study is that restaurants’ outdoor signage may be manipulated by restaurateurs to enhance consumers’ perceptions of food healthiness and tastiness, as well purchase intentions.

This study adopts a new angle on corporate visual identity and links existing theories with research on restaurant atmospherics, to explore how brands employing national identity symbols leverages consumers’ prior knowledge to enhance the influence of outdoor signage on their food perceptions and purchase intentions.

The purpose of this paper is to propose customer behavior analysis based on real-time data processing and association rule for digital signage-based online store (DSOS). The real-time data processing based on big data technology (such as NoSQL MongoDB and Apache Kafka) is utilized to handle the vast amount of customer behavior data.

In order to extract customer behavior patterns, customers’ browsing history and transactional data from digital signage (DS) could be used as the input for decision making. First, the authors developed a DSOS and installed it in different locations, so that customers could have the experience of browsing and buying a product. Second, the real-time data processing system gathered customers’ browsing history and transaction data as it occurred. In addition, the authors utilized the association rule to extract useful information from customer behavior, so it may be used by the managers to efficiently enhance the service quality.

First, as the number of customers and DS increases, the proposed system was capable of processing a gigantic amount of input data conveniently. Second, the data set showed that as the number of visit and shopping duration increases, the chance of products being purchased also increased. Third, by combining purchasing and browsing data from customers, the association rules from the frequent transaction pattern were achieved. Thus, the products will have a high possibility to be purchased if they are used as recommendations.

This research empirically supports the theory of association rule that frequent patterns, correlations or causal relationship found in various kinds of databases. The scope of the present study is limited to DSOS, although the findings can be interpreted and generalized in a global business scenario.

The proposed system is expected to help management in taking decisions such as improving the layout of the DS and providing better product suggestions to the customer.

The proposed system may be utilized to promote green products to the customer, having a positive impact on sustainability.

The key novelty of the present study lies in system development based on big data technology to handle the enormous amounts of data as well as analyzing the customer behavior in real time in the DSOS. The real-time data processing based on big data technology (such as NoSQL MongoDB and Apache Kafka) is used to handle the vast amount of customer behavior data. In addition, the present study proposed association rule to extract useful information from customer behavior. These results can be used for promotion as well as relevant product recommendations to DSOS customers. Besides in today’s changing retail environment, analyzing the customer behavior in real time in DSOS helps to attract and retain customers more efficiently and effectively, and retailers can get a competitive advantage over their competitors.

The purpose of this paper is to establish a measurement process for consumer perceptions and judgments of strategic importance to apparel retailers like hedonic and utilitarian shopping behavior, as well as internal process benchmarks such as apparel brands' names, store signage, and textile preferences. The paper aims to provide a simple, flexible and easy to use measurement technique that can be applied to small samples of respondents in order to capture their overall perceptions and judgments of key interest to management.

Magnitude estimation, along with a repeated measures design, was tested and evaluated based on the validation process put forth by Steven's power law. Data were collected from three focus groups whose respondents were selected based on their store loyalty and prior purchase of women's petit apparel in a discount outlet store. Their responses were benchmarked with those of other competitive discount retailers and with selected internal process measures.

All applications of the measurement technique were validated. Loyal shoppers for apparel purchased in a value store were found to have a preference to a competitive set of value stores but perceived all other discount stores as higher in store shopping experience. Findings were presented to articulate the resolution and clarity of the magnitude‐determined ratio scales versus those of typical interval scales and multi‐attribute measures.

The comparisons provided here are for illustrative purposes only and are based on a selected group of one company's loyal customers during a defined shopping season.

Consumer perceptions of key interest to retail management are shown to be measured and benchmarked in a practical setting using this technique.

Bali tourism faces a great threat from the pandemic issue. COVID-19 causes a sharp decline of domestic and international tourist arrivals since many countries issued travel bans. All tourism sites in Bali are closed for tourists during the pandemic as ordered by the governing law. The research investigates the solution planned and applied by the cultural tourism destination managements during and post pandemic and understands how cultural tourism in Bali adapts the new norm tourismscape from the locals' and tourists' perspectives. The research uses qualitative method wherein the data were collected in two Hindu temples in Bali namely Goa Lawah and Tirta Empul, where tourists regularly gaze at authentic cultural tourist attractions through field observations, face-to-face interviews with tourism sites managers and tourists who purposely selected to ensure they understand the case. The data were triangulated by comparing and contrasting the informant's viewpoints to understand the case. The research finds that tourism site managements have applied the international health procedures prepared by management through intensive workshops and trainings to develop their competencies dealing with tourists during and post pandemic. This research claims that collaborative managements involving temple management, pecalang, police and soldiers have been dynamically adapted in mitigating the risks of COVID-19 outbreaks within the temple sites during the pandemic which distinct from the mainstream managements.

The statistics show that older adults have been major fire victims in high-rise buildings. However, the fire safety building codes in most countries are not inclusive and do not reflect provisions for older adults. The research aims to develop a fire risk assessment index system for older adults living in high-rise residential buildings in India. The study further develops a fire rating system to improve fire safety provisions in high-rise buildings in India.

The paper employs Delphi, analytic hierarchy process (AHP) and fuzzy comprehensive risk evaluation techniques. It considers 18 in-depth interviews and group discussions with builders, developers, architects, policymakers, and fire safety experts and consultants to develop a fire risk assessment system for older occupants living in high-rise residential buildings in India.

The fire protection systems and fire management systems are not as per the needs of older adults. The egress system components need improvisation considering the challenges of older adults.

The study is limited to older adults living in high-rise residential buildings in the capital city of Gujarat, Ahmedabad.

This study will assist policymakers in developing fire safety standards that are targeted to the needs of older persons living in high-rise residential buildings during a fire evacuation.

While several approaches for measuring fire risk in high-rise residential buildings exist, no such system has been developed specifically for older adults in India.

The purpose of this paper is to profile wayfinders into homogeneous sub-groups according to their wayfinding ability, and to investigate the differences between the clusters identified and their evaluations of satisfaction.

This study uses survey data collected in a hospital in the Northern part of Italy. The survey questionnaire assessed the participants’ self-estimation of wayfinding ability in terms of wayfinding competence, wayfinding strategy and wayfinding anxiety, as well as the wayfinder’s satisfaction.

The findings propose that three factors, namely, individual orientation skills, confidence in servicescape elements and anxiety control, contribute to defining wayfinding ability. Based on these factors, cluster analysis reveals three profiles of wayfinders, as follows: the Easy Goings, the Do-it-yourselves and the Insecures. Group differentiation comes from wayfinding ability and customer satisfaction levels.

The results of this study advance the segmentation literature by analyzing different types of wayfinding ability that can lead to different satisfaction levels.

These findings will help service managers improve servicescape design and help them formulate effective targeting strategies.

While previous research outlined the importance of some factors such as gender differences, familiarity with the service environment and cognitive approaches, this study recommends the examination of the profile of visitors to the service setting to allow them to find their way more effectively.

What makes neighbourhood environment more walkable is an important question for urban planning and design research. The purpose of this paper is to explore this question through a case study of urban sidewalks in different contexts of urban neighbourhoods in Rajshahi city of Bangladesh.

Using participatory observation, Google street view and photography techniques, it examines the quality of the street facilities by demonstrating physical attributes of sidewalks and by analysing how various obstructions on them characterize neighbourhood walkability environment.

The findings suggest that the unusable sidewalks in Rajshahi city, Bangladesh, are a production of inadequate and inappropriate planning and design that unable to capitalize the functionality of sidewalks as a means of walking. It further argues that the urban planners and designers of streets have paid little attention to the diverse requirements of sidewalks in accordance with spatial and socio-economic categories of urban neighbourhoods.

This study adds insights about the urban sidewalks planning and design in the context of a developing country. It provides an empirical evidence about the constraints and potentials of making a walkable city.