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Signs saturate and surround society. This article illuminates the significant roles played by documentation within the context of the coronavirus pandemic. It centres, what it terms as, “COVID-19 signage” as essential extensions of nonpharmaceutical interventions (NPIs) into society. It posits that this signage helps materialize, mediate and articulate the pandemic from an unseen phenomenon into tangible objects with which people see and interact.

This article presents a documentary typology of COVID-19 signage to provide a conceptual framework in which to situate, approach and analyse this diverse documentation and its implications for social life and traffic. Further, this article offers a case study of Malta's COVID-19 signage that helped materialize, mediate and articulate the pandemic across the European island nation during its national lockdown in the first half of 2020. This case study helps contextualize these signs and serves as a dual contemporary and historical overview of their creation, implementation and use.

The coronavirus pandemic cannot be seen with the naked eye. It is, in many respects, an abstraction. Documents enable the virus to be seen and the pandemic to be an experienced reality. Specifically, COVID-19 signage materializes the disease and pandemic into tangible items that individuals interact with and see on a daily basis as they navigate society. From personal to environmental to community signs, these documents have come to mediate social life and articulate COVID-19 during this extraordinary health crisis. A material basis of a shared “pandemic social culture” is consequently established by and through this signage and its ubiquity.

This article can serve as a point of departure for analyses of other kinds of COVID-19 signage in various contexts. It can serve as an anchor or example for other investigations into what other signs were used, including why, when and how they were produced, designed, formatted, implemented, enforced, altered and/or removed. For instance, it could be used for comparative studies between different NPIs and their associated signage, or of the signage appearing between different cities or countries or even the differences in signage at various political and socio-temporal points of the pandemic.

It is dually hoped that this article's documentary typology, and historical snapshot, of COVID-19 signage could help inform how current and future NPIs into society are or can be used to mitigate the coronavirus or other potential health crises as well as serve as both a contemporary and historical snapshot of some of the immediate and early responses to the pandemic.

This documentary typology can be applied to approaches and analyses of other kinds of COVID-19 signage and related documentation. By serving as a conceptual framework in which situate, approach and analyse these documents, it is hoped that this article can help create a sense of clarity in reflections on sign-saturated environments as well as be practically employed for examining and understanding the effective implementation of NPIs in this pandemic and other health crises.

Highway signage programs are important to the success of winery tourism industry. The purpose of this paper is to investigate the regulatory environment US wineries operate under in regards to highway signage programs. The goal then is to compare wine tourism-related highway signage programs in the USA and identify best practices for the programs.

Twenty-six programs from 13 US states are included in this study. Research collected both primary data (through interviews with 30 officials and representatives) and secondary data (from websites, government publications) to identify the costs, regulations and rules of each program.

A review of these programs shows that while there are many common elements in these programs, all are managed differently, have different operational and facility requirements for participation and vary in cost.

Highway signage programs related to winery tourism are best administered by a single state-wide governmental agency or foundations/trusts. Second, highway signage program should link with a separate certification program for the wineries which guarantees a certain minimum amount of local content. Winery owners and officials interviewed also emphasized the need for synergy among neighboring wineries to facilitate winery tourism.

Limited research has been conducted about the regulatory environment of signage programs that are specific to the wine industry in the USA. This study begins to address this gap in the literature by presenting an overview and best practices of 26 wine tourism-related highway signage programs from 13 different states across the USA.

This paper aims to expose the evolution in the use of the so-called reception tools and tourist information that are present at the time of consumption of a trip towards an interest in and a willingness to link local residents and tourists in a friendly, inclusive and conciliatory way. This is the case of territorial signage designed for pedestrians, a growing protagonist of the urban landscape of many cities, which has found in its formulation the appropriate response to unify the messages and criteria that are addressed to all audiences and people with all types of sensitivities.

Based on an extensive fieldwork study conducted in 2013 and 2017 in the 62 most populated cities of Catalonia, different variables related to the shape of the signage and the content presented in them were analysed. To this end, a specific pattern of ad-hoc observation and structured interviews were applied to determine the social transition of the content and approaches used in the signage.

While signage is initially considered to be a basic solution with purely informative content, poor in qualitative aspects and often neglected by those responsible for its management, over time it has emerged as a tool that serves to unify the interests of the citizens who share the same space for mutual interaction. It is characterised by providing open and transversal information for all citizens without focussing on or thematising tourism in an exclusive and segregated way, separating it from the rest of the aspects that make up the nature of the urban landscape.

This paper confirms that these tangible instruments of support for tourists, beyond seeking a harmonic fit in the urban planning of today's cities, are also complicit in seeking social cohesion in the present-day paradigm of the conflicts created by urban tourism.

The purpose of this paper is to to describe development of a framework for use in the evaluation of the effectiveness of signage to assist people with dementia.

The study consisted of two parts. Workshops held in both Sydney and Edinburgh using “world café” methodology with 28 knowledgeable participants produced a pool of statements. These were subsequently used in a three-round Delphi process administered to 38 participants in order to generate ideas and develop consensus content for a signage evaluation framework.

This process resulted in a framework consisting of Delphi statements which had a 70 per cent level of agreement and a series of prompt questions. Both intrinsic factors and wider environmental, extrinsic factors in signage for wayfinding were identified.

Limitations of this study were the small number of participants, including only four people with dementia, and the unresolved problems inherent in designing signage that may simultaneously be universally relevant and readily understood, yet meets the idiosyncratic needs of each individual living with dementia.

As there is little prior work in this field concerning signage use by people with dementia, this framework provides an original preliminary tool that may be used in further research on evaluating signage effectiveness. In designing signage and testing its effectiveness, it was concluded that the direct involvement of people with dementia is essential.

The purpose of this paper is to examine the impact of exposure-related and consumer-related factors on the return of sponsorship investment through their influence on viewers’ attention for sponsor signage.

Data were collected through an experimental study (n=92) involving eye-tracking and a questionnaire, and were analyzed using regression analysis.

The results show that viewers’ attention for sponsor signage is affected by the signage color of concurrent sponsors, as well as viewers’ brand familiarity, and sport involvement. In particular, the findings reveal that viewers’ attention for sponsor signage increases with greater color contrast between concurrently visible sponsor signage. Further, signage receives more attention if viewers are familiar with the brand and less involved with the sponsored event. Given that attention is an important prerequisite for further processing of sponsorship information, these findings have important implications for managers seeking to evaluate the return on their sponsorship investment.

When assessing the return on a sponsorship investment, marketers should consider the characteristics of surrounding sponsor signage and the audience with regard to their impact on viewers’ attention for their own signage. Ideally, marketers should attempt to create a greater color contrast between their own signage and its surroundings in order to maximize viewer attention.

This paper provides valuable information on the importance of concurrently visible sponsor signage and audience characteristics for the return on investment of sponsorships through their impact on viewers’ attention.

Visual animation of sponsorship signage has become a frequently used technique at televised sports with the aim to increase viewer attention. The purpose of this paper is to investigate the impact of animation intensity of sponsorship signage on sport viewers’ attention and to examine viewers’ visual confusion as a reaction to increasing animation intensity.

Based on a lab experiment, eye-tracking methodology was applied to analyze the participants’ visual attention to animated sponsorship signage. The stimulus films showed a highlight video clip of a tennis match and included five different intensity levels of animated signage. The hypothesized causal relationships were tested by using linear regression analysis and structural equation modeling.

The results demonstrate that animation intensity of sponsorship signage positively influences sport viewers’ attention. The findings also reveal that animation intensity has no significant effect on sport viewers’ visual confusion.

The findings suggest the use of higher animation intensity levels for effective sponsorship communication in sports broadcasts. Furthermore, there is still more potential to improve sponsorship communication at televised tennis events as viewer confusion was not affected by animation intensity.

This research contributes to the body of knowledge by taking into account different intensity levels of animated sponsorship signage in a tennis event context. It is the first study that demonstrates the impact of animation intensity to improve sponsorship communication at televised sporting events.

The intent of this paper is to outline a case study that addressed signage issues in a circulating book collection at a four‐year college library. A signage redesign project is detailed, with special attention paid to the challenges of a complex and often confusing layout.

A consistent and comprehensive stack signage system involving the implementation of a color‐coded scheme, along with a variety of new informational and wayfinding signs, was designed. The project also supported the creation of a corresponding digital map linked to library catalog.

The redesigned stack signage system contributed to a dramatic increase in the number of books checked out from the circulating collection. A pattern of positive responses observed during reference services and library instruction sessions also supports the favorable outcome of the project.

The study would benefit from a survey or related data that could quantify the impact of the redesign on patron wayfinding in the circulating stacks.

The unique circular nature of the library discussed presented additional obstacles; however, the measures taken are applicable to libraries of various configurations. The detailed signage strategy could also serve as a framework to develop best practice guidelines for stack signage.

While there is significant literature on library signage, stack signage specific to directing patrons towards locating books on the shelves has not been widely addressed.

The paper aims to go through signage management from the standpoint of the user in a service quality perspective and by three principal means. First, it gives a literature review on the theme. Second, it identifies the needs that users expect to be satisfied when using signage. Third, it proposes a conceptual framework that encompasses user assessment determinants on signage management quality (SMQ).

Conceptual analysis is based on extensive research through literature on signage management contained in contributions on the theme of physical surroundings, atmospherics and servicescape.

Users, when they enjoy use of signage, may find satisfaction of implicit, expected and unexpected needs. User assessment of SMQ depends on the discrepancy between expected and perceived wayfinding. In particular, personal needs (cognitive-rational and psycho-emotional) affect expected wayfinding. User interactions with servicescape components, including signage, impact on perceived wayfinding.

The paper is conceptually developed, but lacks empirical validation. This study does not pretend to be thorough in any way. It leaves several questions open for future research.

Service managers must understand, from user behavior, how the signage is used, where users make their decisions and where the key points in the servicescape are located. The goal is to permit the user to develop a wayfinding process through the signage components he encounters in the servicescape. Signage should be designed and managed from the standpoint of attractive quality.

Previous research has essentially analyzed signage in terms of design. Signage management has received little and fragmented consideration in a service quality literature. The paper fills this gap. It is one of the first attempts to analyze signage management in a service quality perspective.

Outdoor signage, a key aspect of store atmospherics which influence consumer perceptions and behaviour, is largely overlooked in research on restaurants. Studies show that food perceptions relate positively to restaurant choice, but how outdoor signage influences these perceptions is unclear. Hence, the study aims to investigate the effect of signage colour and restaurant name on consumers' attitudes and purchase intentions.

This study uses a two (signage colour: blue-white vs. red-yellow) by two (restaurant name: typical vs. atypical) experimental design to investigate the impact of two key elements of corporate visual identity – logo colour and corporate name – on consumers’ attitudes (perceptions of food tastiness and healthiness) and purchase intentions. Two-way analysis of covariance, confirmatory factor analysis and PROCESS are used for data analysis.

There is a main effect of signage colour on consumers’ perceptions of food healthiness and purchase intentions, and restaurant name significantly affects consumers’ purchase intentions. In addition, there is an interaction effect of signage colour and restaurant name on food healthiness and purchase intentions, and food tastiness and healthiness are associated with purchase intentions.

A key managerial insight emerging from this study is that restaurants’ outdoor signage may be manipulated by restaurateurs to enhance consumers’ perceptions of food healthiness and tastiness, as well purchase intentions.

This study adopts a new angle on corporate visual identity and links existing theories with research on restaurant atmospherics, to explore how brands employing national identity symbols leverages consumers’ prior knowledge to enhance the influence of outdoor signage on their food perceptions and purchase intentions.

There is ample evidence supporting the generalizability of the stimuli-organism-response framework in the retail field, with limited extensions to digital signage inside malls. This article postulates that favourable perceptions of the mall environment result in stronger approach behaviours than positive experienced emotions. This varying indirect effect is predicated to be moderated by shoppers' enjoyment of hedonic digital signage content.

This study was conducted at two upmarket super-regional malls in South Africa with a wide variety of contemporary digital signage displaying hedonic content. Purposive quota sampling was used to intercept and survey 400 regular shoppers viewing dynamic hedonic digital signage content. Data was collected via an interviewer-administered structured questionnaire. Hayes macro conditional process analysis was used to determine the moderating role of hedonic content enjoyment and to estimate regression coefficients of the proposed model.

It was found that favourable perceptions of the mall environment is strongly associated with approach behaviours relative to the indirect effect of positive experienced emotions. When shoppers' enjoyment of hedonic content is factored in the model, low enjoyment of hedonic content shows an insignificant effect of digital signage on approach behaviours. However, for high enjoyment of hedonic content, this relationship is positive and significant.

Digital signage was only studied as a design cue and the promising role as social cue or ambient factor were thus not take into account. It also applied a cross-sectional survey rather than an experiment and has modelled the effects of digital signage as a part of retail atmospherics rather than its presence or absence in malls. The results were generated based on a survey with shoppers from two upmarket super-regional malls in South Africa while viewing digital signage displaying hedonic content. Findings might differ for utilitarian content and other settings.

Practical recommendations on how shopping mall management could utilise digital signage to possibly increase approach behaviours are provided.

There is very limited research on the effects of digital signage on shoppers in the mall environment. This study is one of the first to consider enjoyment of digital signage content inside malls as moderating variable. Additionally, this study contributed to this growing field of shopper-oriented technologies in methodological and pragmatic manners.