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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

Book part
Publication date: 1 January 2008

Siddhartha Chib and Liana Jacobi

We present Bayesian models for finding the longitudinal causal effects of a randomized two-arm training program when compliance with the randomized assignment is less than perfect…

Abstract

We present Bayesian models for finding the longitudinal causal effects of a randomized two-arm training program when compliance with the randomized assignment is less than perfect in the training arm (but perfect in the non-training arm) for reasons that are potentially correlated with the outcomes. We deal with the latter confounding problem under the principal stratification framework of Sommer and Zeger (1991) and Frangakis and Rubin (1999), and others. Building on the Bayesian contributions of Imbens and Rubin (1997), Hirano et al. (2000), Yau and Little (2001) and in particular Chib (2007) and Chib and Jacobi (2007, 2008), we construct rich models of the potential outcome sequences (with and without random effects), show how informative priors can be reasonably formulated, and present tuned computational approaches for summarizing the posterior distribution. We also discuss the computation of the marginal likelihood for comparing various versions of our models. We find the causal effects of the observed intake from the predictive distribution of each potential outcome for compliers. These are calculated from the output of our estimation procedures. We illustrate the techniques and ideas with data from the 1994 JOBS II trial that was set up to test the efficacy of a job training program on subsequent mental health outcomes.

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Bayesian Econometrics
Type: Book
ISBN: 978-1-84855-308-8

Book part
Publication date: 28 February 2002

Siddhartha Chib, P.B. Seetharaman and Andrei Strijnev

Empirical studies in Marketing have typically characterized a household's purchase incidence decision, i.e. the household's decision of whether or not to buy a product on a given…

Abstract

Empirical studies in Marketing have typically characterized a household's purchase incidence decision, i.e. the household's decision of whether or not to buy a product on a given shopping visit, as being independent of the household's purchase incidence decisions in other product categories. These decisions, however, tend to be related both because product categories serve as complements (e.g. bacon and eggs) or substitutes (e.g. colas and orange juices) in addressing the household's consumption needs, and because product categories vie with each other in attracting the household's limited shopping budget. Existing empirical studies have either ignored such inter-relationships altogether or have accounted for them in a limited way by modeling household purchases in pairs of complementary product categories. Given the recent availability of IRI market basket data, which tracks purchases of panelists in several product categories over time, and the new computational Bayesian methods developed in Albert and Chib (1993) and Chib and Greenberg (1998), estimating high-dimensional multi-category models is now possible. This paper exploits these developments to fit an appropriate panel data multivariate probit model to household-level contemporaneous purchases in twelve product categories, with the descriptive goal of isolating correlations amongst various product categories within the household's shopping basket. We provide an empirical scheme to endogenously determine the degree of complementarity and substitutability among product categories within a household's shopping basket, providing full details of the methodology. Our main findings are that existing purchase incidence models underestimate the magnitude of cross-category correlations and overestimate the effectiveness of the marketing mix, and that ignoring unobserved heterogeneity across households overestimates cross-category correlations and underestimate the effectiveness of the marketing mix.

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Advances in Econometrics
Type: Book
ISBN: 978-1-84950-142-2

Content available
Book part
Publication date: 1 January 2008

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Bayesian Econometrics
Type: Book
ISBN: 978-1-84855-308-8

Book part
Publication date: 1 January 2008

Ivan Jeliazkov, Jennifer Graves and Mark Kutzbach

In this paper, we consider the analysis of models for univariate and multivariate ordinal outcomes in the context of the latent variable inferential framework of Albert and Chib…

Abstract

In this paper, we consider the analysis of models for univariate and multivariate ordinal outcomes in the context of the latent variable inferential framework of Albert and Chib (1993). We review several alternative modeling and identification schemes and evaluate how each aids or hampers estimation by Markov chain Monte Carlo simulation methods. For each identification scheme we also discuss the question of model comparison by marginal likelihoods and Bayes factors. In addition, we develop a simulation-based framework for analyzing covariate effects that can provide interpretability of the results despite the nonlinearities in the model and the different identification restrictions that can be implemented. The methods are employed to analyze problems in labor economics (educational attainment), political economy (voter opinions), and health economics (consumers’ reliance on alternative sources of medical information).

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Bayesian Econometrics
Type: Book
ISBN: 978-1-84855-308-8

Book part
Publication date: 1 January 2008

Siddhartha Chib, William Griffiths, Gary Koop and Dek Terrell

Bayesian Econometrics is a volume in the series Advances in Econometrics that illustrates the scope and diversity of modern Bayesian econometric applications, reviews some recent…

Abstract

Bayesian Econometrics is a volume in the series Advances in Econometrics that illustrates the scope and diversity of modern Bayesian econometric applications, reviews some recent advances in Bayesian econometrics, and highlights many of the characteristics of Bayesian inference and computations. This first paper in the volume is the Editors’ introduction in which we summarize the contributions of each of the papers.

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Bayesian Econometrics
Type: Book
ISBN: 978-1-84855-308-8

Book part
Publication date: 1 January 2008

S.T. Boris Choy, Wai-yin Wan and Chun-man Chan

The normal error distribution for the observations and log-volatilities in a stochastic volatility (SV) model is replaced by the Student-t distribution for robustness…

Abstract

The normal error distribution for the observations and log-volatilities in a stochastic volatility (SV) model is replaced by the Student-t distribution for robustness consideration. The model is then called the t-t SV model throughout this paper. The objectives of the paper are twofold. First, we introduce the scale mixtures of uniform (SMU) and the scale mixtures of normal (SMN) representations to the Student-t density and show that the setup of a Gibbs sampler for the t-t SV model can be simplified. For example, the full conditional distribution of the log-volatilities has a truncated normal distribution that enables an efficient Gibbs sampling algorithm. These representations also provide a means for outlier diagnostics. Second, we consider the so-called t SV model with leverage where the observations and log-volatilities follow a bivariate t distribution. Returns on exchange rates of Australian dollar to 10 major currencies are fitted by the t-t SV model and the t SV model with leverage, respectively.

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Bayesian Econometrics
Type: Book
ISBN: 978-1-84855-308-8

Content available
Book part
Publication date: 1 January 2008

Abstract

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Bayesian Econometrics
Type: Book
ISBN: 978-1-84855-308-8

Book part
Publication date: 1 January 2008

Cathy W.S. Chen, Richard Gerlach and Mike K.P. So

It is well known that volatility asymmetry exists in financial markets. This paper reviews and investigates recently developed techniques for Bayesian estimation and model…

Abstract

It is well known that volatility asymmetry exists in financial markets. This paper reviews and investigates recently developed techniques for Bayesian estimation and model selection applied to a large group of modern asymmetric heteroskedastic models. These include the GJR-GARCH, threshold autoregression with GARCH errors, TGARCH, and double threshold heteroskedastic model with auxiliary threshold variables. Further, we briefly review recent methods for Bayesian model selection, such as, reversible-jump Markov chain Monte Carlo, Monte Carlo estimation via independent sampling from each model, and importance sampling methods. Seven heteroskedastic models are then compared, for three long series of daily Asian market returns, in a model selection study illustrating the preferred model selection method. Major evidence of nonlinearity in mean and volatility is found, with the preferred model having a weighted threshold variable of local and international market news.

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Bayesian Econometrics
Type: Book
ISBN: 978-1-84855-308-8

Book part
Publication date: 1 January 2008

Arnold Zellner

After briefly reviewing the past history of Bayesian econometrics and Alan Greenspan's (2004) recent description of his use of Bayesian methods in managing policy-making risk…

Abstract

After briefly reviewing the past history of Bayesian econometrics and Alan Greenspan's (2004) recent description of his use of Bayesian methods in managing policy-making risk, some of the issues and needs that he mentions are discussed and linked to past and present Bayesian econometric research. Then a review of some recent Bayesian econometric research and needs is presented. Finally, some thoughts are presented that relate to the future of Bayesian econometrics.

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Bayesian Econometrics
Type: Book
ISBN: 978-1-84855-308-8

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