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This paper critically examines the effectiveness of male anchor in cross-gender endorsements and questions whether it can truly deliver positive outcomes for advertisers in the context of live streaming. It explores the underlying mechanisms of this effect by examining the mediation effect of perceived gender-identity incongruence and the moderation effect of anchor presence.

Three experiments are conducted to examine the effect of cross-gender endorsement on purchase intention.

The findings from three experiments provide empirical evidence that the endorsement of female-gendered products by male anchors leads to a significant decrease in the evaluation of these products among female consumers. This negative effect is mediated by a sense of gender-identity incongruence experienced by female consumers. Furthermore, the study demonstrates that female customers exhibit higher purchase intent for female-gendered products endorsed by male virtual anchors compared to real anchors; however, the same pattern was not observed in the case of female anchors.

This paper empirically examines the possible negative effects of the male anchor endorsement in the live streaming context. It reveals the underlying mechanism of this negative effect, and how the virtual “presence” take a role in this underlying mechanism.

This study aims to deal with both the development and mechanical investigations of unsaturated polyester matrix (UPR) composites containing recycled polyethylene terephthalate (PET) fibers as new fillers.

UPR/PET fibers composites have been developed as mats by incorporating 5, 8, 13 and 18 parts per hundred of rubber (phr) of 6-, 10- and 15-mm length PET fibers from the recycling of postconsumer bottles. The mechanical and physical properties of the composites were investigated as a function of fiber content and length. A significant increase in stress at break and in ultimate stress (sr) were observed for composites reinforced with 5 and 8 phr of 15-mm length PET fibers. The Izod impact strength of UPR/mat PET fiber composites as a function of fiber rate and length showed that the 5 and 8 phr composites for the 15-mm length PET fiber have the optimal mechanical properties 13.55 and 10.50 Kj/m², respectively. The morphological study showed that the strong adhesion resulting from the affinity of the PET fiber for the UPR matrix. The ductile fracture of materials reinforced with 5 and 8 phr is confirmed by the fiber deformation and fracture surface roughness.

This study concluded that the PET fiber enhances the properties of composites, a good correlation was observed between the results of the mechanical tests and the structural analysis revealing that for the lower concentrations, the PET fibers are well dispersed into the resin, but entanglements are evidenced when the fiber content increases.

It can be shown from scanning electron microscopy micrographs that the fabrication technique produced composites with good interfacial adhesion between PET fibers and UPR matrix.

This study aims to explore the implementation of artificial intelligence (AI) in archival practice by presenting the thoughts and opinions of working archival practitioners. It contributes to the extant literature with a fresh perspective, expanding the discussion on AI adoption by investigating how it influences the perceptions of digital archival expertise.

In this study a two-phase data collection consisting of four online focus groups was held to gather the opinions of international archives and digital preservation professionals (n = 16), that participated on a volunteer basis. The qualitative analysis of the transcripts was performed using template analysis, a style of thematic analysis.

Four main themes were identified: fitting AI into day to day practice; the responsible use of (AI) technology; managing expectations (about AI adoption) and bias associated with the use of AI. The analysis suggests that AI adoption combined with hindsight about digitisation as a disruptive technology might provide archival practitioners with a framework for re-defining, advocating and outlining digital archival expertise.

The volunteer basis of this study meant that the sample was not representative or generalisable.

Although the results of this research are not generalisable, they shed light on the challenges prospected by the implementation of AI in the archives and for the digital curation professionals dealing with this change. The evolution of the characterisation of digital archival expertise is a topic reserved for future research.

This study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood.

This study used quantitative methods. The analytical technique used is partial least square-structural equation modeling with 230 respondents as a sample of Generation Z Muslims in West Java, Indonesia. This research was conducted in June 2022 by distributing questionnaires via Google Forms and social media.

The results showed that perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control, religiosity and intention to buy halal food through ShopeeFood in Generation Z Muslims in West Java were in the high category. However, subjective norms and perceived behavioral control are the only ones that positively and significantly affect purchase intention.

ShopeeFood is expected to be able to identify and take advantage of the high level of intention of Generation Z Muslims to buy halal food through ShopeeFood. ShopeeFood can socialize and increase consumer attention that ShopeeFood is different from other online food delivery services. ShopeeFood can require merchants to display transparency in the composition of food products.

To the best of the authors’ knowledge, this study is perhaps the first study in the context of Generation Z Muslims in West Java, Indonesia, that deals with the perceived ease of use, perceived usefulness, attitudes, subjective norms, perceived behavioral control and religiosity on the intention to buy halal food through ShopeeFood. The study’s findings are essential in Islamic marketing and technological acceptance (ShopeeFood Apps).