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To critically examine the current definitions of key constructs of the technology acceptance model (TAM) in a consumer technology‐based service.

Two qualitative research studies were undertaken that encouraged consumers to reflect upon their text message (short message service – SMS) behaviour.

The research highlights the inadequacy of a concentration on simple acceptance of technology where technology is embedded in a consumer community of practice. The existence of counter‐intuitive behaviours, technology paradoxes and intense social and emotional elements in actual text message usage all point to the need for a review of the definition of the key TAM constructs.

There is a need to re‐examine the construct of use behaviour in the context of the practice of technology‐based services that owe much to consumer creativity. Theory development of the constructs of perceived usefulness, perceived ease of use, and perceived enjoyment should not be constrained by adherence to the existing (well developed) quantitative models of technology acceptance. There is a methodological potential of employing consumers as practical authors.

Where there is evidence of counter‐intuitive consumer behaviour in the marketplace for technology‐based products or services, a study of practice, with a view to the subsequent derivation of adapted theory constitutes worthwhile research. This may be of special importance to cell phone operators promoting SMS to US consumers.

The approach offers a method of complementing the dominant quantitative modelling research on technology acceptance. The findings are relevant to an era where consumer co‐creation of value is of increasing interest.

A recent thread in the DIG_REF listserv addressed the integration of text messaging into mainstream reference service. The purpose of this paper is to expand upon that discussion, pointing out the predominant software used by libraries to handle text message reference questions and the volume of reference traffic generated by text messaging queries.

The paper also addresses the ramifications on staffing of the added traffic in text messaging and how libraries might market text messaging reference services to their patrons.

The paper further discusses the unique nature of text messaging queries and how this affects the reference interview.

The paper is intended for the reference services manager looking to incorporate text messaging into a library's repertoire of reference services.

On average, the National Health Service (NHS) loses annually £360 million in opportunity costs due to non‐attendance of outpatient appointments (Stone et al, 1999). In addition to draining healthcare resources, failure to attend clinical appointments incurs personal costs. Mobile phone technology has been applied successfully to reducing appointment non‐attendance and improving clinical outcomes for patients with physical illnesses. However, it is unclear whether these applications can be extended to patients with severe and enduring mental disorders. We conducted a trust‐wide survey of 141 psychiatric inpatients of the Oxleas NHS Foundation Trust (82% of the Trust's total inpatient population) to establish how many respondents owned a mobile phone (62%), could use text‐messaging services (62%) and were willing to use the latter as a means of communication with the Trust (80%). Compared to patients with psychotic illnesses, those with non‐psychotic illnesses reported higher rates of mobile phone ownership (78% versus 55%, p=0.01), ability to use text messaging (76% versus 56%, p=0.03) and willingness to receive text messages from the Trust (90% versus 76%, p=0.05). The results of the survey were used to inform the planning of a pilot study aimed at reducing non‐attendance rates of outpatient appointments in Oxleas.

A questionnaire was used to collect data from 1676 undergraduate and postgraduate students randomly selected from three major Nigerian universities to understand how media gratification and constraints motivated their use of text messaging to meet educational needs. Sixty‐five (65 per cent) and 63 per cent of the respondents reported using the technology for contacting peers and lecturers for educational matters while less than 40 per cent have used technology to contact lecturers and others respectively. Generally, closeness to mothers and education of parents influence use of the technology for educational contact. The instrumental gratifications of SMS capability to enable students escape face to face communication, convenience and low cost also explain use of SMS to make educational contact although this activity is constrained by the difficulty to decipher the intention of the messages and by the confusion that often arises due mainly to unclear acronyms.

Short Message Service (SMS) is an application which is widely used in mobile telephony. SMS messaging through mobile phones is very popular among young and old. This study aims to look at how SMS technology can be very effectively used in library and information services with a glimpse into a pilot project conducted by University of Swaziland and Emerald Group Publishing Limited and the subsequent need for creating a prototype for the SMS‐based library alert services and marketing of library services.

Following the pilot project conducted by the University of Swaziland and Emerald Group Publishing Limited for a period of two months (March‐April 2009), the findings and the methodology used for the project prompted further research. Data and experience gained during the pilot project is predominantly used in the paper.

This study finds that the library users can be successfully motivated and engaged to use the resources through SMS messaging and have the potential to market library services. It also finds out that there is a need to have a prototype for essential services for the benefit of the users as well as to market the library resources.

The pilot project was a short project with specific user base. This project was not tested on heterogeneous user base. The prototype model also works on certain assumptions and limitations. At the prototype level different files are suggested and they are handled separately because of which an open ended script method is suggested. Longer SMSs, which cannot be sent by the SMS server, need to be either split up into several messages or stored in the server as a webpage and sent as a hyperlink in SMSs.

To implement the prototype, various steps highlighted in the paper are to be followed and since each action needs to be operated separately, it cannot be claimed as a single click SMS‐based alert service.

This study presents a method for implementing SMS‐based alert service in libraries. With the experience gained in a similar practical environment, an attempt has been made to create a prototype. This may serve as an important milestone in integrating such a service into the future integrated library services (ILS).

Spatial messaging is a direct extension to text and other multi‐media messaging services that have become highly popular with the current pervasiveness of mobile communication. It offers benefits especially to mobile computing, providing localized and therefore potentially more appropriate delivery of nearly arbitrary content. Location is one of the most interesting attributes that can be added to messages in current applications, including gaming, social networking, or advertising services. However, location is also highly critical in terms of privacy. If a spatial messaging platform could collect the location traces of all its users, detailed profiling would be possible – and, considering commercial value of such profiles, likely. The purpose of this paper is to present Air‐Writing, an approach to spatial messaging that fully preserves user privacy while offering global scalability, different client interface options, and flexibility in terms of application areas.

The authors contribute both an architecture and a specific implementation of an attribute‐based messaging platform with special support for spatial messaging and rich clients for J2ME, Google Android, and Apple iPhone. The centralized client/server approach utilizes groups for anonymous message retrieval and client caching and filtering, as well as randomized queries for obscuring traces.

Two user studies with 26 users show that the overall concept is easily understandable and that it seems useful to end‐users. An analysis of real‐world and simulated location traces shows that user privacy can be ensured, but with a trade‐off between privacy protection and consumed network resources.

Air‐Writing, both as an architectural concept and as a specific implementation, are immediately applicable to practical, globally scalable, private group messaging systems. A publicly available messaging platform is already online as beta version at http://airwriting.com Originality/value – Air‐Writing addresses three concerns: flexibility concerning arbitrary messaging applications, user privacy, and global scalability of the associated web service. To the best of the authors' knowledge, previous approaches focus on at most two of these issues, while the authors' approach allows all three requirements to be fulfilled.

Short Message Service (SMS) is an application that is widely used by all types of mobile telephone users. Integration of these short messages for marketing different products and services has become a common practice in e‐commerce. This study aims to look at how SMS‐based mobile alerts can be effectively implemented in libraries for successfully marketing the library services and providing value‐added services. This study seeks to follow‐up an original pilot project conducted by the University of Swaziland and Emerald Group Publishing on SMS‐based alert services for a smaller group of users on Emerald's Intouch platform. In this new study the authors aim to try the same project with a combination of multiple databases and a heterogeneous user groups on an independent platform.

With the experiences gained from the UNISWA‐Emerald pilot project on SMS alerts a similar project with a wider scope was attempted at Bundelkhand University, Jhansi, India, where an attempt was made to see whether a similar content alert system, based on the prototype suggested in the pilot project, can be effectively implemented using the same technology on an independent platform with a semi‐automated system compared to the manual system of the pilot. The methodology, findings, data and the experience gained during the pilot project as well as the follow‐up project are predominantly used in this paper.

This study confirms that the prototype suggested in the pilot project can be implemented on an independent platform with multiple databases by using the same parameters. It proves that a successful SMS‐based alert service similar to a SDI service can be implemented using the SMS messaging and have the potential to successfully market library services to its patrons.

This project is a second in the sequence where the authors have tried a heterogeneous user group and mobile alerts consists of the different databases subscribed to by the university library. The alerts were dependent on the effective e‐mail‐based alerts provided by the publishers. The keywords used were generalized and the users provided the keyword based on their personal needs. The major limitation was the manual transmission of the SMS, which needs to be automated with a script. Another limitation was the maximum size of SMS texts. Whenever the texts exceeded 140 characters, only hyperlinks were sent with the actual content being kept as a webpage in the server.

This project can be implemented as it is since it generalizes the process of implementing a result‐oriented SMS‐based alert service.

This study presents a method for implementing an SMS‐based alert service in libraries. With the experiences gained in a series of practical environments the authors have attempted to document the practical experience, which can be implemented in its present form. With mobile alerts gaining prominence in library services and very little material are available on SMS‐based alert services in libraries this may serve as an important milestone in integrating such a service into the future integrated library services.

The purpose of this paper is to investigate the effectiveness of mobile messaging for the purposes of information sharing and social networking based on the types of social ties involved. The authors identify two psychological traits in the model: perceived time shortages (TSs) and anxiety trait. These traits can influence individuals’ mobile-messaging usage by facilitating users’ connections to different social ties in modern urban life.

The authors distributed questionnaires at random on the streets of certain densely populated areas in Hong Kong to young urbanites, who are the dominant users of technological social media. The authors collected 492 valid responses, which the authors analysed via multivariate regression analysis.

Mobile messages are more effectively used to share information within strongly tied groups rather than weakly tied groups. However, there is little difference between weakly and strongly connected groups in terms of the perceived effectiveness of mobile messages used for social networking. Anxious people are more inclined to send mobile messages to individuals with whom they have weak ties, and people who perceived TSs send more mobile messages to individuals with whom they have strong ties.

The rapid nature of information and communication technology has enabled new “richer” forms of mobile media. For instance, WhatsApp allows people to attach images and other multimedia files to their messages, and WeChat provides a location-sharing service that enables users to meet new people based on their friendship preferences. Future studies should examine this trend.

This study contributes to the literature by elaborating the mobile-messaging behaviour of urban citizens who are anxious and perceive TSs within strongly and weakly connected social groups.

The purpose of this paper is to discuss how to integrate secure, open‐source and mobile‐based system with the Moodle learning management system (MLMS) then describe the implementation of a campus‐wide mobile learning environment with short messaging system (SMS) and how this platform is incorporated with the student's learning environment.

This paper discusses how existing mobile‐based systems are currently being used for academic activities and describes current research within the same area. Then, the paper gives the detailed design of secure, open‐source and Moodle integrated mobile learning environment that facilitates sending short messages via an SMS gateway.

Statistical analysis of results during a campus‐wide implementation of the system revealed students’ preference in studying with a group while using mobile technologies for academic activities.

With the advent of mobile technology, integrating an open‐source secure mobile learning environment, coupled with a short message service, into a learning management system (LMS) has been a challenging task in mobile learning platforms during the past few years. Hence, this research project presents a significant importance for both students and teachers by proposing a campus‐wide mobile learning environment with open source software providing unlimited usage.

The purpose of this study is to address how media gratification variables and constraints of global system for mobile communications (GSM) technology promote or inhibit use of short messaging services (SMS) for sharing educational information by students in Nigerian universities.

A questionnaire was used to collect data from 1,676 undergraduate and postgraduate students randomly selected from three major Nigerian universities. Data were analysed using factor and regression analyses.

The instrumental gratifications of SMS capability to enable persons to escape face-to-face communication, and its convenience and low cost explain the popularity of the use of SMS to make contact for educational reasons, although this activity is constrained by the difficulty to decipher the intention of the messages and the confusion arising from unclear acronyms used by texters.

Further research might focus on content analysis. What exactly is the information the students share with themselves and others?

The result of this research is critical in the design and deployment of mobile learning technologies in Nigerian universities.

There is no empirical evidence of how students use SMS despite the existence of mobile learning projects in Nigerian universities.