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Shoppers often shop for and purchase products for other individuals during the course of routine shopping experiences. The purpose of this study is to investigate differences in…
Abstract
Purpose
Shoppers often shop for and purchase products for other individuals during the course of routine shopping experiences. The purpose of this study is to investigate differences in the shopping trip based on whether the shopper is purchasing a product for him/herself, purchasing a product for someone else’s use that is not intended as a gift and gift purchases.
Design/methodology/approach
This research utilizes a survey of shoppers to test the proposed hypotheses.
Findings
The results of the study indicate differences in positive affect, flow, fantasy, satisfaction, hedonic shopping value and utilitarian shopping value across the three groups of shoppers. Individuals shopping for themselves generally have the lowest overall shopping trip outcomes, followed by those shopping for a non-gift product for another person. Those making gift purchases have highest shopping trip outcomes.
Originality/value
While existing shopping research generally assumes the shopper is making a purchase for him/herself, this study shows previous research by showing differences in the shopping trip based on who the shopper is making a purchase for, either him/herself or someone else. Additionally, this research also shows differences between shoppers making gift and non-gift purchases for another person.
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Stephanie Gillison, Alexa Martinez Givan, Sharon E Beatty, Kyoungmi (Kate) Kim, Kristy Reynolds and Julie Baker
This paper aims to explore the mother–adolescent daughter shopping trip to better understand the experiences and process that occur during these shopping trips. Adolescent girls…
Abstract
Purpose
This paper aims to explore the mother–adolescent daughter shopping trip to better understand the experiences and process that occur during these shopping trips. Adolescent girls and their mothers are an important shopping companion pair that has received minimal study.
Design/methodology/approach
This research investigates the mother–adolescent daughter shopping trip using in-depth interviews with 28 mothers, adolescent daughters and retail employees in the USA.
Findings
The interviews reveal that the mother–adolescent daughter shopping trip consists of three important developmental experiences: conflict and struggle, education and influence and bonding between mother and daughter. Similarities and differences between middle- and high-school daughters relative to these issues are explored.
Originality/value
This study is the first to bring together the interplay processes of conflict, education and influence and bonding during mother–adolescent daughter shopping trips. This study extends research regarding family identity interplay, companion shopping, adolescent identity development and consumer socialization. The authors find that the mother–adolescent daughter shopping trip involves daughters’ efforts to separate from their mothers and form their own identities, often producing struggle and conflicts; daughters developing as consumers and individuals; and an opportunity to bond.
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Stephanie Gillison and Kristy Reynolds
The purpose of this paper is to investigate how shoppers’ expectations regarding the amount of search and disconfirmation of these search expectations affect outcomes of the…
Abstract
Purpose
The purpose of this paper is to investigate how shoppers’ expectations regarding the amount of search and disconfirmation of these search expectations affect outcomes of the shopping trip.
Design/methodology/approach
A survey of shoppers is used to test the proposed hypotheses.
Findings
Survey results indicate that search disconfirmation is conceptually distinct from but related to search effort and search regret. The results show that negative search disconfirmation mediates the relationship between search effort and shopper satisfaction, hedonic and utilitarian shopping value, choice confidence, search regret and negative word-of-mouth intent.
Originality/value
The findings underscore that search effort itself is not negative for shoppers. However, when search effort is perceived as excessive compared to shoppers’ expectations, negative retail outcomes can occur. Theoretical and managerial implications are discussed.
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The purpose of this study is to determine the role of convenience in a recreational shopping trip. In an effort to address the shopping strip’s forfeiture of market share to the…
Abstract
Purpose
The purpose of this study is to determine the role of convenience in a recreational shopping trip. In an effort to address the shopping strip’s forfeiture of market share to the mall and the Internet, retail planners have utilised a variety of intervention strategies. One such strategy is to differentiate the strip by emphasising its hedonic attributes. An often overlooked alternative is to compete with both of these formats in a key area of competitive disadvantage – convenience. Whereas these two alternatives have traditionally been regarded as separate strategies, this study examines whether convenience actually serves as a source of satisfaction in a hedonic shopping context.
Design/methodology/approach
A recreational shopping trip to a shopping strip (also referred to as Main Street or the High Street) in Melbourne, Australia, served as the context for this study. The study used a quantitative survey approach to collect its data and structural equation modelling to analyse it.
Findings
Surprisingly, the hedonic attributes of a shopping strip do not influence trip satisfaction in the context of a recreational shopping strip. Contrary to a significant body of academic research, it is instead the time-saving and distance-minimising properties of a shopping strip, as well as its overall convenience, which determine satisfaction.
Originality/value
The results have important implications for Town Centre Management schemes because they suggest that responsibility for providing a hedonic shopping experience rests with its individual retailers. Instead, the role of strip planners is to facilitate the other side of the value-equation by minimising the hassles involved in strip shopping. The results of this study also question the traditional belief that hedonic- and convenience-based rejuvenation strategies should be treated as two distinct strategies. Instead, convenience should be regarded as a prerequisite to a satisfying recreational shopping trip.
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The internationalization of retailing is increasing throughout the global service markets. Among many retail formats, the discount store is one of the fastest growing formats…
Abstract
The internationalization of retailing is increasing throughout the global service markets. Among many retail formats, the discount store is one of the fastest growing formats actively engaging internationalization. In managing retail firms in other cultures, understanding of local customers’ perceptions toward the retail formats is especially important. Shopping motives may be a function of retail format, cultural, economic and social environment. Prior studies on shopping motives, however, have focused on Western cultures and on a shopping mall format. This study provides an exploratory examination of Korean discount shoppers’ shopping motives and their shopping typologies based on their shopping motives. A total of 624 questionnaires were administered to married female discount shoppers in Korea using the intercept survey method, and 467 completed questionnaires were available for data analysis. Factor analysis identified three shopping motives for patronizing discount stores: socialization, diversion and utilitarian. Four groups were identified using cluster analysis and labeled as leisurely‐motivated shoppers (n =152, 34.1 percent), socially‐motivated shoppers (n=49, 11.0 percent), utilitarian shoppers (n=132, 29.6 percent) and shopping‐apathetic shoppers (n=113, 25.3 percent). The four groups significantly differ in their appraisals of patronized store in some of store attributes, repatronage intention, and money spent in a shopping trip. Typologies of each cluster, discount retailing environments and managerial implications are discussed based on findings.
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Joaquín Alegre and Magdalena Cladera
The purpose of this paper is to analyze tourist and trip‐related characteristics and tourist motivations in connection with the decision to participate in shopping and for those…
Abstract
Purpose
The purpose of this paper is to analyze tourist and trip‐related characteristics and tourist motivations in connection with the decision to participate in shopping and for those tourists who decide to participate, the main determinants of the amount of expenditure.
Design/methodology/approach
By estimating a Heckman model this paper analyses characteristics relating to the decision to participate in shopping and characteristics related to the amount of corresponding expenditure. The explanatory variables included in the model are tourist motivations and tourist and trip‐related characteristics. Data used for the analysis come from a survey conducted in the high season of 2008 in Mallorca (Spain), a leading Mediterranean sun and sand destination.
Findings
The results indicate different motivations and tourist and trip‐related characteristics are associated with the decision whether or not to participate in shopping and with the level of shopping expenditure. This facilitates the identification of the type of tourist, which may be of more interest to the destination in terms of shopping behaviour.
Practical implications
The results are useful in identifying tourist profiles with a different propensity to participate in shopping and with different levels of expenditure. This information may be useful for destination managers interested in promoting shopping activities. Encouraging shopping behaviour may be a way of increasing tourist expenditure at destinations and of providing direct benefits for the local economy.
Originality/values
Tourism literature has given only very limited attention to research on characteristics related to shopping behaviour. This study deals with this subject and it provides information that can help promote shopping activities by tourists. The main contribution of this paper consists of the joint analysis of shopping participation and expenditure amount as a result of trip‐related characteristics and travel motivations.
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Drew Martin and Arch G. Woodside
The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions.
Abstract
Purpose
The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions.
Design/methodology/approach
The paper applies micro‐tipping point theory and qualitative comparative analysis, using case study data.
Findings
Maps of the reasoning, judgments, and actions of five parties of tourist buying major services support dual‐processing theory of deciding on destination choices.
Research limitations/implications
This report does not include the attempt to generalize the findings to large survey samples of informants.
Practical implications
Executives need to go beyond recognizing that what tourists report consciously may differ substantially from what they think unconsciously and to plan on collecting data on both dual processing modes of thinking.
Originality/value
This paper breaks new ground in applying dual‐processing theory in tourist behavior of buying major tourist services.
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Alison Elizabeth Lloyd, Ricky Y.K. Chan, Leslie S.C. Yip and Andrew Chan
The domain of service convenience remains relatively unexplored. However, as time pervades all aspects of consumption, the value placed on time is likely to influence the…
Abstract
Purpose
The domain of service convenience remains relatively unexplored. However, as time pervades all aspects of consumption, the value placed on time is likely to influence the importance of convenience. Prior studies call for the investigation of convenience beyond the store context; and malls being a one-stop shopping destination, present an ideal environment for investigation.
Design/methodology/approach
A conceptual model delineating the relationships between service convenience, shopping trip value, customer satisfaction and several retail outcomes is developed. This model is empirically tested using survey data collected from 619 mall shoppers; and analyzed using structural equation modelling.
Findings
For shoppers who place high economic value on time, the effects of service convenience are greater on hedonic value. Conversely, those who place low economic value on time, effects of service convenience are greater on utilitarian value. Effects of shopping value on retail outcomes also vary according to value placed on time.
Research limitations/implications
Further investigation utilizing full convenience scale and more elaborate time style measures encouraged.
Practical implications
Results signal the importance of enhancing the experiential aspects of the mall for high economic time value shoppers. Conversely, for low economic time value shoppers, findings suggest the importance of boosting the visual distinctiveness and ease of mall navigation.
Originality/value
This study sheds light on research gaps by examining the link between service convenience and its effects on retail evaluation in the mall. It also considers how the economic value placed on time impact perceptions of convenience and the shopping experience.
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Laura Lucia-Palacios, Raúl Pérez-López and Yolanda Polo-Redondo
– The purpose of this paper is to identify specific cognitive and affective responses in mall experience, as well as their antecedents, moderators and behavioural outcomes.
Abstract
Purpose
The purpose of this paper is to identify specific cognitive and affective responses in mall experience, as well as their antecedents, moderators and behavioural outcomes.
Design/methodology/approach
The paper is based on content analysis technique. Data were obtained through in-depth interviews conducted from February 2013 to January 2014.
Findings
The study reports the identification of efficiency and confusion as cognitive responses, as well as frustration, stress, peacefulness and excitement as affective responses experienced during the shopping trip. These responses lead to behavioural outcomes that are time spent, buying intentions and repatronage intentions. Furthermore, the paper identifies the main antecedents of these responses and the moderators of their relationships.
Research limitations/implications
The findings provide insights into the study of psychological responses in retailing and avenues for further research.
Practical implications
This research offers practical implications for managers, related to the manipulation of mall characteristics in order to encourage positive cognitive and affective responses and avoid negative ones.
Originality/value
Based on content analysis technique, the present paper proposes a theoretical framework to conceptualize mall experience, detecting specific cognitive and affective responses and their specific behavioural outcomes as well as moderators.
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