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This paper aims to join a growing movement in marketing history to include the voices of consumers in historical research on retail environments. It aims to show that consumer perspectives offer new insights to the emergence and reception of large-scale, pre-planned shopping centers in Australia during the 1960s, and allow one to write a history of this retail form from below, in contrast to the top-down approach that is characteristic of the broader literature on shopping mall development.

Written testimonies by consumers were gathered using a qualitative online questionnaire. The methodology is related to oral history, in that it seeks to capture the subjective experiences of participants, has the capacity to create new archives, to fill or explain gaps in existing repositories and provide a voice to those frequently lost to the historical record.

The written testimonies gathered for this project provide an important contribution to the understanding of shopping centers in Australia and, particularly Sydney, during the 1960s, the ways that they were envisaged and used and insights into their reception and success.

As with oral history, written testimony has limitations as a methodology due to its reliance on memory, requiring both sophisticated and cautious readings of the data.

The methodology used in this paper is unique in this context and provides new understandings of Australian retail property development. For current marketers, the historically constituted relationship between people and place offers potential for community targeted promotional campaigns.

This paper aims to reconsider and reframe the relationship between retail and consumer revolutions, arguing that the two have too often been separated empirically and conceptually.

Reviewing a broad range of literature, the paper discussed the ways in which the historiography of retailing and consumption might be brought together by a greater focus on and theorisation of shopping.

The paper highlights equivocation in the literature about the extent to which retailing was transformed during the eighteenth century in response to consumer changes. Whilst some aspects were dramatically transformed, others remained largely unchanged. It draws on a rather smaller body of work to illustrate the ways in which shopping practices were instrumental in connecting shops and consumers, linking the cultural world of consumption to the economic realm of retailing.

The key argument is that, if studies of shopping are to be useful in furthering the understanding of retailing and consumption, then the paper must theorise shopping more fully. In particular, the paper emphasises the insights afforded by notions of performance and identity, and by analyses of consumer motivation; arguing that these offer the opportunity to link shopping to wider debates over politeness, gender roles and even modernity.

The purpose of this paper is to present historical research on marketing practices in department stores of the 1880-1930 period using primary source records from Australia.

The paper draws from primary records including retail trade journals, mass circulation newspapers, and other contemporary sources, but mainly from the archives of The Master Retailers' Association (MRA). The MRA was the dominant industry employers' organisation in Australia, and possibly the first retail association of its kind in the Western world. Secondary sources have also been used to supplement the primary records, and to provide context, and cross-cultural comparisons.

The findings demonstrate the antecedents of a range of marketing practices that today we presume are modern, including sales promotion, trade promotion, direct mail, destination retailing, advertising, and consumer segmentation. This supports other scholars' research into marketing's long history.

This paper contributes original knowledge to the neglected field of Australian marketing history and connects the pioneering practices of retailers to the broader field of marketing. While some outstanding retail histories exist for the USA, UK, and France, the Australian story has remained largely uncovered.

Increased demand for organized home help for elderly and disabled people and parallel budget cuts of social care require new efficient solutions to save home‐helpers’ time and ensure the current quality of provided services. A number of trials for renewing grocery purchasing process as a part of home help for the elderly and disabled have lately been initiated in Finland. In all but one of these trials electronic commerce (EC) services are included in the purchase process. In this article we compare these trials using the time efficiency of home‐helpers as a primary criterion. Using electronic order delivery gives even additional benefits, releasing the home‐helper from the need to visit the grocery store. The Full EC Model would be the best solution. However, it might not be feasible for most customers, who do not necessarily have the technology or ability to use it. Therefore, the intermediary based EC seems to be most suitable for this customer group.

Though shopkeepers in small enterprises (SSEs) are pioneers in rethinking retirement, working ages and the lifestyles of an aging society, some pertinent health issues remain unexplored. Using narratives of shopkeepers in small, rural enterprises, the purpose of this paper is to investigate the ways of thinking about health maintenance.

This study employed an ethnographic approach. In total, 20 shopkeepers and residents in a rural shopping street in Tohoku, in northeast Japan, were interviewed between June 2016 and May 2017. These interviews were analysed inductively.

The ways shopkeepers think about health maintenance are expressed through an interaction with their personal history. Shopkeepers and customers used narratives to arrive at novel methods to re-think health maintenance. Through data analysis, the cultural theme of maintaining vitality through long-lasting self-struggle supported by cooperation and familiar membership was identified. This cultural theme was related to three sub-themes: struggle stimulated by flexibility and responsibility; cooperation by devoting personal capital; and compensation through family support.

There is a growing focus on the important role that SSEs play in rural health. The results of this study will enable rural nurses to approach and develop health via communal interaction. In addition, the support of the family through cooperation at home should be enhanced.

There exists the potential for shopkeepers to develop a care strategy for small enterprise-related work. This strategy could enhance active ageing and promote a sustainable healthy life.

This paper aims to examine mall consumer brand meaning through understanding consumer brand associations of shopping malls.

Building on the literature, a quantitative methodology is applied. A large sample (n = 755) of an Australian shopping mall is surveyed, and the data are analysed using structural equation modelling.

The first set of findings is that mall atmosphere and mall merchandise are the main determinants of consumer mall satisfaction. In turn, consumer mall satisfaction and mall merchandise are the main determinants of consumer mall brand attitudes.

The study is the first known study to measure consumer-based mall brand meaning quantitatively. This discovery gives a more holistic understanding of the mall brand. Additionally, the study highlights that mall branding is essentially experiential branding.

The study provides sound guidance for mall managers by suggesting priorities in shaping the mall brand, the emphasis on mall atmosphere and the criticality of tenant mix. Some malls spend hundreds of millions of dollars on refurbishments, enhancing mall atmosphere, consistent with the emphasis of this paper.

More effective experiential branding could influence community well-being.

This original research pioneers the discovery of customer-based mall brand meaning. Additionally, the study adds to the experiential branding literature. Sensory experiences are not sufficient to examine brand experiences; additionally, the core product (mall merchandise in our context) enhances the total (mall) brand experience.

The purpose of this paper is to argue that changes in urban retail markets in the first half of the nineteenth century should be viewed as significant innovations in retailing methods.

Retail innovation is set in the context of urban growth, changing consumer demand and product availability. A brief review of the literature leads into a discussion of innovation in non‐shop retailing and of the need for markets to adapt to a changing context. Evidence from local authority archives, particularly Stockport and Birkenhead in Cheshire, is used to explore this in more detail, including the construction of purpose‐built market halls.

Markets remained pivotal to the supply of food and some other goods. They offered a familiar yet controlled and safe environment. But market halls represented a significant innovation in terms of their size and of the money and civic pride invested in them. Local context, including ownership of market rights, was important in determining how markets adapt to urban growth.

Business records of market traders tend not to survive from this period; so, findings have to be derived from more indirect sources. The need for further research into local authority archives is indicated.

The first half of the nineteenth century is a relatively neglected period in recent retail history research. The paper draws attention to innovation in this period. It provides local context for innovations like market halls that are well documented at a general level, but less well researched locally.

This article aims to give a short overview of the relationship between marketing and feminism.

The analysis is based on a literature review of key studies contributing to the debates on whether marketing activities exploit or empower women.

The findings illustrate the changing nature of feminist attitudes to the role of the market in women's lives.

As a short overview, this analysis necessarily shortens topics that merit more in‐depth investigation.

Three waves of feminism are overviewed in relation to feminist attitudes in the marketplace.

The purpose of this paper is to explore eighteenth‐century London retailers' attitudes to shoplifting and their strategies for countering customer theft.

The paper is based on an examination of contemporary documentary evidence, in particular a quantitative and qualitative analysis of shopkeeper practice drawn from trial transcripts of shoplifting prosecutions at London's highest criminal court, the Old Bailey.

The paper reveals that shopkeepers predominantly invested in preventative measures to control customer theft, rather than relying on prosecution. It demonstrates that improved shop fittings and new marketing methods served to reinforce the effectiveness of this strategy. The techniques that retailers employed are shown to directly reflect the nature and location of the risks they experienced, even to the extent of being a contributory factor in the withdrawal of women from the retail sector during this period.

The study is limited to a sample of London trials and the experiences of retailers who prosecuted.

This is the first study of shoplifting prevention in this period. It analyses retailer practice and illustrates how this interacted with their perception of the prevalence of criminality, demonstrating that their approach to stock protection anticipated that of modern retailers. It complements existing scholarship on eighteenth‐century retailing and marketing.

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.