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A tourist product should be observed as a total, i.e. integral, one, comprising material (goods) and immaterial (services) partial tourist products and partial tourist quasi‐products (being the results of a primary tourist offer that is not a result of human labor). The main idea of food marketing in foodstuff production, if observed as partial tourist products, implies that a guest, i.e. a tourist product consumer, is not only offered food and beverage as partial tourist products but that he also gets satisfied quantitatively, qualitatively, esthetically, ethnologically, gastronomically and in any other sense, including the accompanying immaterial partial tourist products, i.e. services, which will be eventually manifested in an increase in the room‐and‐board and, especially, secondary expenditures. Since the whole problem is analyzed using the example of the Republic of Croatia, simultaneously proposed are corresponding solutions in the field of food marketing that would be in the function of tourist product development.

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

The study took a mixed methods approach. Qualitative data were collected via 110 participant observations conducted in Australia, and quantitative techniques were used to analyse the data in Leximancer.

Chinese tourist shopping practices are performed on site through a range of intra-personal and inter-personal embodied actions, with the patterns these actions constitute being different across shopping settings. The frequency of inter-personal actions also reflects the importance of social interactions and communications in the shopping performances of Chinese tourists, some of which are conducted with people not present in the settings via social media.

This study uses a social practice framework from sociology to examine in detail how Chinese outbound tourists shop on site. The embodied actions identified in the study present a rich and detailed picture of the flow of Chinese tourist shopping performances. This allows for improved understanding of the forces for change in this aspect of Chinese outbound tourism.

本研究采用混合研究方法，以在澳大利亚收集的110个参与式观察作为质性数据，并通过运用Leximancer软件来对这些数据进行量化分析。

本研究旨在运用社会实践理论中实践作为展演的概念来揭示中国出境游客购物的现场过程。

中国出境游客的现场购物实践通过一系列自我具身行动与人际具身行动而得以展演，并且由这些具身行动所构成的模式因购物环境的差异而有所不同。人际具身行动的频繁出现体现了社会互动与沟通在中国游客购物展演中的重要性。其中，一些社会互动与沟通是与不在现场的他者借助社交媒体进行。

本研究运用社会学中的社会实践概念来详细地研究中国出境游客如何在现场进行购物。文中所发现的具身行动展示了一幅丰富且详实的中国游客购物展演流程的画卷。这为更好地理解中国出境游客购物变化的影响因素提供了新的思路。

El estudio adoptó un enfoque de métodos mixtos. Los datos cualitativos se recopilaron a través de 110 observaciones de participantes realizadas en Australia, y se utilizaron técnicas cuantitativas para analizar los datos en Leximancer.

Este estudio se basa en la noción de práctica como desempeño de la teoría de la práctica social para desentrañar el proceso in situ de las compras turísticas chinas en el exterior.

Las prácticas de compras turísticas chinas se realizan en el sitio a través de un conjunto de acciones intrapersonales e interpersonales incluidas, constituyendo estos patrones diferentes entornos de compra. La frecuencia de las acciones interpersonales también refleja la importancia de las interacciones sociales y las comunicaciones en las actuaciones de compras de los turistas chinos, algunas de las cuales se realizan con personas que no están presentes en los entornos a través de las redes sociales.

Este estudio utiliza un marco de práctica social de la sociología para examinar en detalle cómo los turistas chinos emisores compran en el sitio. Las acciones incluidas identificadas en el estudio presentan una imagen rica y detallada del flujo de actuaciones de compras turísticas chinas. Esto permite una mejor comprensión de las fuerzas para el cambio en este aspecto del turismo emisor chino.

The purpose of this paper is to explore the determinants of Marathon event spending by estimated expenditure models.

This study analyzes the impact of socio-demographic and travel-context factors on aggregated and disaggregated expenditures by event visitors who participated in the Fargo Marathon in Fargo, North Dakota.

The results indicate that event satisfaction does not have an influence on any types of expenditure. As the planning time increases, however, there is a positive effect on total expenditure. First-time visitors are shown to spend more money, especially on food and beverage, lodging and total expenditure. Conversely, the number of past experiences of the event had a negative influence on these expenditure types.

In addition to travel-related factors and socio-demographic variables, researchers had not examined the influence of repeat visits on travelers’ spending. The originality of this study lies in revealing that repeat visits decrease spending in specific categories, especially in the case of a Marathon event.

This study aims to focus on the unique challenges of retail service delivery in rural tourism markets. This paper specifically seeks to address: factors attracting individuals to a rural tourism community; factors motivating resident and tourist customers to engage in tourism shopping; satisfaction of resident and tourist customers with local retailers; and strategies to assist retailers in successful service delivery.

Using Dillman's survey techniques, data were collected from two different groups: resident customers and tourist customers in a rural Iowa tourism community. Given the study's exploratory focus, a case study methodology was selected.

Shopping experiences were much less satisfying for resident customers than for tourist customers in this study. Tourism retailers may not be effectively differentiating their customer service and providing adequate attention during the shopping experience, particularly to resident customers.

One limitation is that the study represents an initial test of self‐designed and/or modified scales to capture the variables of interest in a single rural tourism community in Iowa. Therefore findings may only be generalizable to the unique nature of an established tourist population in Midwestern regions of the USA.

An important implication from this study is rural tourism retailers need to develop a comprehensive customer relationship management strategy to encourage repeat shopping and sustained patronage behavior.

This study provides valuable strategic implications for rural tourism entrepreneurs, business consultants and economic development professionals in rural tourism communities, and fills a void in the tourism and patronage literature.

This paper aims to provide a better understanding of self-organised cruiser’s expenditures, analysing the effect of city interface satisfaction (CIS) on total monetary impact on land (TMIoL) for cruisers travelling without touristic guide and investigating the size of cruise ships, such as those labelled super-sized ships (SSSh), as a moderator variable.

The study was conducted through an interview-based semi-structured questionnaire administered to 812 self-organised cruisers visiting one of main ports of call in the Mediterranean region.

The findings highlight that CIS positively influences TMIoL; the relationship is moderated by SSSh; age, cruise experience and time on land are confirmed to be critical predictors of cruiser’s expenditures in the tourism destination.

The increase in cruiser flows and vessel sizes has a significant economic and non-economic impact on cruise destinations. More players are involved in the value creation process and its sharing, such as port destinations, local governments and cruise liners. Value measurement and knowledge of its determinants (e.g. port facilities, destination attractiveness, cruiser satisfaction and experiences) are essential, in terms of competitiveness, for practitioner’s decision-making processes and scholars interested in analysing the cruise phenomenon. This paper contributes to the existing literature as it provides results concerning value creation that is not managed by any one single player, such as cruise companies, port destination or local government. Such knowledge can be useful above all for local governments because self-organised cruisers visit the city destination not as cruise tourists but as land tourists.

The purpose of this paper is to examine, through a microeconomic analysis, the extent to which trip characteristics influence tourism expenditure in 14 emerging urban-cultural cities in Andalusia (Spain).

This analysis was carried out using an ordinary least squares method, which measures influence on tourism expenditure based on the trip characteristics of tourists visiting emerging urban-cultural cities. For this, the authors used 3,030 surveys conducted on tourists who, in 2013, visited 14 emerging urban-cultural cities in Andalusia (Spain).

It was confirmed that certain trip characteristics – type of accommodation, length of stay, trip planning and internet use – determine tourism expenditure in these destinations. The findings provide stakeholders in these destinations with information for the implementation of policies aiming to increase revenue in destinations where tourism development levels are still in their infancy and where, therefore, there are many unexploited opportunities.

First, this study identifies those trip characteristics which influence tourist expenditure in emerging urban tourist destinations. These destinations, to date, had not been previously analysed in expenditure segmentation studies. Second, aside from the factors traditionally analysed in scientific literature, other trip-specific variables were considered; these relate to the means by which tourists familiarise themselves with their destination and the way in which they plan their trip (use of the internet), as the rise of new technologies has radically changed tourism.

This chapter estimates the economic contribution of Keraton (Palace) in Java, Indonesia. Questionnaires were distributed among its tourists to gather information on their profiles, trip characteristics, experience, trip segments, and spending; it was concluded that Sekaten makes a significant economic contribution to the economy of the city of Yogyakarta and this value can be enlarged. Attention to the quality of facilities and services, local attitudes, restructuring pricing, and focusing on more affluent attendees are areas for future improvement. Better partnerships among stakeholders hold the key to improving the marketing, investment, and support services.

This study aims to examine the patterns of cross-border consumption of Mexican tourist-shoppers to the USA. More specifically, integrating literature from two ends – retail studies on shopping motivations and tourism research viewing cross-border shopping as leisure activities, this study aims to investigate the motivations of Mexican travelers as cross-border shoppers.

A survey instrument was developed incorporating a set of 30 shopping motivation questions. Data were collected using the intercept survey methodology from 92 Mexican visitors who shopped at a major outlet shopping center in Central Texas in 2007. The motivational items were subsequently factor analyzed for possible underlying dimensions.

Motivations of cross-border shopping by Mexicans in Texas demonstrated a combination of two aspects, the utilitarian and pleasurable shopping experiences. The cross-border consumption and shopping by Mexican residents in Texas, therefore, were both functional and recreational.

With a better understanding of the pattern and motivations of cross-border shopping, this study developed a model to capture the stimulating influence of the retail environment as well as a framework to illustrate the integrated role of shopping and tourism in the process of developing a “must visit” destination.

Emerging initiatives in British Columbia and elsewhere clearly suggest that by working with tourism stakeholders, the wine industry can not only contribute to the development of rural tourism, but it can also gain valuable direct marketing and value added sales advantages. For these benefits to be fully realized, more must be known about the character of travel markets interested in wine tourism. To provide insights into BC's domestic wine tourist markets, this research involves two overriding phases of investigation. Initially, it conducts an overview analysis of BC's domestic wine tourists. The second phase of the study involves describing a small but valuable and growing niche market of culturally oriented wine tourists. It then suggests several product development strategies suited to attracting and retaining such wine tourists. The strategies relate to incorporating a range of wine and non‐wine related activities into the tourism experience, creating strong connections between local wines and regional cuisine, building cultural and heritage dimensions into wine tourism product packages, incorporating and promoting environmentally friendly resource management practices; and, protecting wine tourism landscapes. While the empirical part of this investigation is focused on BC wine tourists, the findings provide insights into strategies suited to other wine producing regions in Canada and elsewhere.

Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel motivation as a predictor of the importance assigned to desired shopping center attributes for three different shopping centers, and their effect on satisfaction, and re‐patronage intention.

Data were collected via mall‐intercept surveys from 624 tourist shoppers at seven shopping centers. A tourist was defined as a person who traveled a distance of at least 50 miles from their home.

Desired shopping center attributes are influenced by travel motivation. For the superregional center, a linear relationship was computed for the exploration travel motive, mall environment, overall satisfaction and re‐patronage intention. Interestingly, overall satisfaction with the shopping center was not a significant predictor of re‐patronage intention in the theme/festival or super off‐price centers.

Given the importance of shopping in the travel agenda, identification and consideration of different travel motivations can facilitate development of the shopping center environment for maximum customer satisfaction. All of the motivations may co‐exist in the same family or tourist unit (e.g. convention attendees). These findings can be particularly useful in designing amenities and targeting promotional campaigns to different audiences.