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Article
Publication date: 1 April 1978

Christina Fulop

Examines the influence on post‐war development of the consumer movement that ‘Which?’ magazine, the Consumers' Association organ has had. Considers factors which determined its…

79

Abstract

Examines the influence on post‐war development of the consumer movement that ‘Which?’ magazine, the Consumers' Association organ has had. Considers factors which determined its introduction, examining promotional and testing methods, influence on manufacturers and purchasing habits of shoppers. Emphasizes that a consumer association seeks to redress the balance between manufacturers and retailers on the one hand, and the consumer on the other. Presents details of ‘Shoppers Guide’ in addition to ‘Which?’, even though this ceased publishing in 1963, and gives full information of the highs and lows of both. States that ‘Which?’ shot ahead of ‘Shoppers Guide’ when it decided to promote itself with sales promotion and press advertising. Concludes that the Consumers' Association remains the valuable supplementary source of information, advice and guidance which complements that available from manufacturers, retailers, neighbours, relations, and, on a more extreme scale, the media.

Details

European Journal of Marketing, vol. 12 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 May 1961

Mrs Sanderson pointed out that the need for consumer protection had recently been emphasized by the publication of Which? and Shopper's Guide, by the Consumers' Association and…

Abstract

Mrs Sanderson pointed out that the need for consumer protection had recently been emphasized by the publication of Which? and Shopper's Guide, by the Consumers' Association and the British Standards Institution respectively. The increased spending power of the British people had stimulated industry, enlarged the field for advertising, and encouraged a trend towards branding of all consumer goods.

Details

Aslib Proceedings, vol. 13 no. 5
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 1 January 1967

Edith Rudinger

Consumer education is a by‐product of consumer information and consumer protection. The growth of consumer consciousness in the course of the last decade has caused a great…

Abstract

Consumer education is a by‐product of consumer information and consumer protection. The growth of consumer consciousness in the course of the last decade has caused a great awareness of the need for consumer education. One of the main factors in bringing about the current, greater, consumer awareness was the publication of Which? (and for some years Shopper's Guide). Which? reports the results of comparative tests of goods and services available to the shopper. When the first issue appeared in 1957, it made a tremendous impact because, for the first time in this country, the names and prices of all the brands and models tested were given, in full, side by side with the results of the tests and the assessments of the product's value, even where a product was ‘not recommended’. When this first Which? was published, the word consumer was hardly used, and the concept of consumer research (research on behalf of the consumer, not — like market research — into his preferences) was not clearly defined, nor were the differences between consumer protection, consumer enlightenment, and consumer information. These are all inter‐dependent and all, to a certain extent, aspects of consumer education. But unlike most other subjects, consumer education involved the adult long before there was any thought of it being of importance to the adolescent or child.

Details

Education + Training, vol. 9 no. 1
Type: Research Article
ISSN: 0040-0912

Article
Publication date: 1 March 1975

Tom Schultheiss and Linda Mark

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the…

123

Abstract

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

Details

Reference Services Review, vol. 3 no. 3
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 1 March 1970

Hans B. Thorelli

Examines and reviews the roles of the principal types of consumer information services – these are: those which offer comparative testing; labelling; and quality certification in…

Abstract

Examines and reviews the roles of the principal types of consumer information services – these are: those which offer comparative testing; labelling; and quality certification in the interests of consumers. Proposes that the purpose here is to analyse points of intersect and interaction between the three types of consumer information programmes and to discuss the extent to which they may lend themselves to integration within an overall consumer information system. Sums up that consumer information programmes themselves thrive in systems where there is a perpetual interplay of competition and co‐operation, independence and co‐ordination.

Details

European Journal of Marketing, vol. 4 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 April 1986

Roberta Pitts and Katie Clark

While the terms theatre and drama are often used synonymously, they are marked by distinct differences. Drama is concerned with the literature of the theatre, the written basis…

Abstract

While the terms theatre and drama are often used synonymously, they are marked by distinct differences. Drama is concerned with the literature of the theatre, the written basis for theatrical presentations. Theatre refers to the art of presentation, and includes the creations of the playwright, the designer, the architect, and the actor.

Details

Reference Services Review, vol. 14 no. 4
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 18 May 2012

Madhurima Deb

The purpose of this paper is to develop a structured model to understand mall preferences among Indian customers.

1125

Abstract

Purpose

The purpose of this paper is to develop a structured model to understand mall preferences among Indian customers.

Design/methodology/approach

The present study uses fuzzy analytical hierarchy processing (FAHP). Use of Fuzzy Logic will provide a more reliable solution since it is capable of handling vagueness and uncertainty in the database.

Findings

Findings of the study suggest that the most preferred value that determines mall preference by Indian customers is HV, followed by SV, contrary to the stereotype that Indian customers are price sensitive. Forum mall is the best mall in terms of HV and SV, which motivates customers to shop at a particular mall.

Practical implications

The study will be useful for managers and academicians. The study will help managers develop a better understanding of customer's mall preferences and identify their own strengths and weaknesses. Based on this, they can devise strategies to maximize strengths by minimizing weaknesses.

Originality/value

Most of the work on FAHP is dedicated to either vendor selection or supplier selection. A study of this kind, in the context of mall preference among Indian customers is an original contribution to the literature of Indian retailing.

Details

Journal of Advances in Management Research, vol. 9 no. 1
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 1 August 1964

It is said that travel broadens the mind, deepens the understanding and refreshes the spirit. Judging by the amount of long distance travel undertaken nowadays by more people than…

73

Abstract

It is said that travel broadens the mind, deepens the understanding and refreshes the spirit. Judging by the amount of long distance travel undertaken nowadays by more people than ever before, it may also be said to widen the beam! However, this brief article is mainly concerned with the scope and benefits of the Library Association's programme of internships.

Details

New Library World, vol. 66 no. 2
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 December 1964

IT is said that travel broadens the mind, deepens the understanding and refreshes the spirit. Judging by the amount of long distance travel undertaken nowadays by more people than…

55

Abstract

IT is said that travel broadens the mind, deepens the understanding and refreshes the spirit. Judging by the amount of long distance travel undertaken nowadays by more people than ever before, it may also be said to widen the beam! However, this brief article is mainly concerned with the scope and benefits of the Library Association's programme of internships.

Details

New Library World, vol. 66 no. 8
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 June 1963

For many years now food and drugs authorities (and the public) have been complaining about the low meat content of meat pies on sale and the need of a standard is self‐evident…

Abstract

For many years now food and drugs authorities (and the public) have been complaining about the low meat content of meat pies on sale and the need of a standard is self‐evident. The pie filling is not visible to the purchaser and often consists of a mixture of meat and cereal from the appearance of which it is impossible to assess the amount of meat present. The sale of made up cooked foods has increased among all such products in recent years, but for meat pies the increase has been phenomenal.

Details

British Food Journal, vol. 65 no. 6
Type: Research Article
ISSN: 0007-070X

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