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1 – 10 of 235Yin Bai, Wei-ping Wu and Millissa F.Y. Cheung
This study aims to investigate the mediating role of shopping intention and the moderating roles of employee incompetence and consumer similarity in the relationship between…
Abstract
Purpose
This study aims to investigate the mediating role of shopping intention and the moderating roles of employee incompetence and consumer similarity in the relationship between consumers’ personal traits and their shoplifting behaviors
Design/methodology/approach
Drawing on the theory of planned behavior (TPB), the authors develop and test a model that links personality traits to shoplifting intention and behavior. The results from a sample of 507 consumers.
Findings
The results from a sample of 507 consumers show that shoplifting intention mediates the effects of personality traits (materialism, alienation and sensation seeking) on shoplifting behavior. In addition, both employee incompetence and consumer similarity are found to moderate the relationship between shoplifting intention and behavior. The findings offer some useful theoretical and managerial implications.
Originality/value
Drawing on the TPB, the authors investigate how personality traits (i.e. materialism, sensation seeking and consumer alienation) influence shoplifting behavior via shoplifting intention. They find that the effects of materialism, sensation seeking and alienation on shoplifting behavior are mediated by shoplifting intention. More importantly, they also find strong support for the moderating roles of employee incompetence and consumer similarity on the relationship between shoplifting intention and behavior. While employee incompetence enhances the relationship between shoplifting intention and shoplifting behavior, consumer similarity negatively moderates the relationship between shoplifting intention and shoplifting behavior.
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John A. Aloysius, Ankur Arora and Viswanath Venkatesh
Retailers are implementing technology-enabled mobile checkout processes in their stores to improve service quality, decrease labor costs and gain operational efficiency. These new…
Abstract
Purpose
Retailers are implementing technology-enabled mobile checkout processes in their stores to improve service quality, decrease labor costs and gain operational efficiency. These new checkout processes have increased customer convenience primarily by providing them autonomy in sales transactions in that store employee interventions play a reduced role. However, this autonomy has the unintended consequence of altering the checks and balances inherent in a traditional employee-assisted checkout process. Retailers, already grappling with shoplifting, with an estimated annual cost of billions of dollars, fear that the problem may be exacerbated by mobile checkout and concomitant customer autonomy. The purpose of this paper is to understand the effect of mobile checkout processes in retail stores on cybercrime in the form of shoplifting enabled by a technology transformed the retail environment.
Design/methodology/approach
The authors conducted an online survey of a US sample recruited from a crowdsourced platform. The authors test a research model that aims to understand the factors that influence the intention to shoplift in three different mobile checkout settings − namely, smartphone checkout settings, store-provided mobile device checkout settings, and employee-assisted mobile checkout settings − and compare it with a traditional fixed location checkout setting.
Findings
The authors found that, in a smartphone checkout setting, intention to shoplift was driven by experiential beliefs and peer influence, and experiential beliefs and peer influence had a stronger effect for prospective shoplifters when compared to experienced shoplifters; in a store-provided mobile devices checkout setting, experiential beliefs had a negative effect on shoplifters’ intention to shoplift and the effect was weaker for prospective shoplifters when compared to experienced shoplifters. The results also indicated that in an employee-assisted mobile checkout setting, intention to shoplift was driven by experiential beliefs and peer influence, and experiential beliefs had a stronger effect for prospective shoplifters when compared to experienced shoplifters.
Originality/value
This study is the among the first, if not first, to examine shoplifters’ intention to shoplift in mobile checkout settings. We provide insights into how those who may not have considered shoplifting in less favorable criminogenic settings may change their behavior due to the autonomy provided by mobile checkout settings and also provide an understanding of the shoplifting intention for both prospective and experienced shoplifters in different mobile checkout settings.
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Balkrushna Potdar, John Guthrie and Juergen Gnoth
The cost to supermarkets from shoplifting is a growing problem. Despite huge investments in formal security measures, supermarkets experience shrinkage and face heavy financial…
Abstract
Purpose
The cost to supermarkets from shoplifting is a growing problem. Despite huge investments in formal security measures, supermarkets experience shrinkage and face heavy financial losses. Hence, this paper explores an alternative approach to shoplifting prevention. The purpose of this paper is to propose that quality relationships between a supermarket and its customers could be a viable strategy for shoplifting prevention. A conceptual model is presented at the end of this paper for encouraging shoplifting prevention using a theory of planned behaviour perspective.
Design/methodology/approach
A systematic search of literature on relationship quality was conducted. Research papers were shortlisted from peer-reviewed journals published between 2007 and 2016. For the convenience of readers, studies on relationship quality are presented in six cross-checked information categories in a table.
Findings
This study produced two results. First, it finds three antecedents of supermarket-customer relationship quality. These are as follows: a supermarket’s participation in corporate social responsibility and cause-related marketing initiatives, a supermarket’s service quality, and a customer’s attachment to a supermarket’s place/location. Second, there are three major effective dimensions of relationship quality. These are as follows: satisfaction, trust, and commitment. The proposed model incorporates factors from both findings, to measure a supermarket-customer relationship quality that may influence intention of customers to engage in shoplifting preventive behaviour.
Originality/value
This research paper has reviewed the existing literature to utilise it in the context of shoplifting prevention, and developed a novel model/framework for effective shoplifting prevention with a theory of planned behaviour perspective.
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Balkrushna Potdar, Tony Garry, John Guthrie and Juergen Gnoth
The purpose of this paper is to explore how interactional justice within a retail context may influence employee organizational commitment and how this may evoke guardianship…
Abstract
Purpose
The purpose of this paper is to explore how interactional justice within a retail context may influence employee organizational commitment and how this may evoke guardianship behaviors that manifest in shoplifting prevention.
Design/methodology/approach
This research uses a phenomenological approach conducting semi-structured in-depth interviews with 26 shop-floor employees of two major national supermarket chains in New Zealand.
Findings
The findings suggest that interactional justice in the workplace is important in shaping organizational commitment amongst employees. Additionally, heightened organizational commitment may have a significant effect on employee propensity to engage in shoplifting prevention/guardianship behavior. A conceptual model is developed based on these findings.
Practical implications
Retail managers may promote and exercise interactional justice practices with employees to improve their organizational commitment and consequential shoplifting prevention/guardianship behaviors.
Originality/value
The contribution of this paper is threefold. First, and from a theoretical perspective, it offers both a conceptual foundation and empirical-based evaluation of interactional justice and its effect on organizational commitment and, specifically, on guardianship/shoplifting prevention behaviors. Second, and from a pragmatic perspective, the conceptual model derived from this research may assist retailers in developing interactional justice strategies that encourage organizational commitment of employees that consequently leads to employees’ guardianship/shoplifting prevention behaviors. Finally, it explores significance and role of employee perceptions of interactional justice, employee workplace attachment and organizational commitment within the context of retail crime prevention.
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Attila Yaprak and Melvin Prince
The literature on consumer morality and consumption is spread widely across many research streams and would benefit from grouping under selected themes so that scholars’ work can…
Abstract
Purpose
The literature on consumer morality and consumption is spread widely across many research streams and would benefit from grouping under selected themes so that scholars’ work can be guided by the compass of these themes. It is also important to add studies to each of these themes to serve as gateways that will guide new research. The aim of this special issue of the Journal of Consumer Marketing was to achieve precisely this purpose. The purpose of this paper is to open the gate to the exploration of the themes that today describe this landscape.
Design/methodology/approach
The paper assesses the contributions made in each of several domains to better understand, why and how moral consumption works, what its ingredients are and how it may grow in the future. There are at least four domains of morality and moral consumption studies as follows: the formation of the moral self and moral identity; moral identity and ethical consumption; moral reasoning (cognitive processes) and moral choice; and the moral self and marketing. Each of these domains of work provides insight into the moral consumption phenomenon.
Findings
The authors highlight the development of the moral self and underscore the significance of the relationship between identity development and the individual’s moral actions and by extension the significance of that relationship in moral consumption. Also, the paper adds to the current discussion on morality and ethical consumption by underscoring their interlinked nature and how that linkage can drive consumption behavior, highlight the cognitive processes involved in moral choices and how consumers reason to arrive at those choices. Finally, the authors provide examples of the workings of moral identity and reasoning in consumption contexts more directly.
Originality/value
Each of these morality and moral consumption domains of work provides unique insights into the moral consumption phenomenon; thus, it is important to disseminate the contributions made in each domain to better understand, why and how moral consumption works, what its ingredients are and how it may grow in the future. In this paper, the authors offer contemporary original samples of key contributions to each of these domains.
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Trade in contraband amounts to billions of dollars each year, and yet the buyers of these products are still a mystery. The purpose of this study was to model the decision to…
Abstract
Trade in contraband amounts to billions of dollars each year, and yet the buyers of these products are still a mystery. The purpose of this study was to model the decision to purchase illicit goods, using four predictor measures: product type, buying situation, perceived criminal risk, and price. Part‐worth conjoint analysis was used to obtain individual weights of main effects and selected interaction effects on the willingness to purchase. Individual respondents evaluated the purchase of illicit goods differently. Cluster analysis was used to segment the respondents. Discriminant analysis was used to assess variable importance. The overall model was shown to be significant. Although the results varied by cluster, the main effects of product type, buying situation and price were all significant predictors of willingness to buy. The interactions of risk with product type and price with product type were also significant predictors for some clusters.
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Ray Fisk, Stephen Grove, Lloyd C. Harris, Dominique A. Keeffe, Kate L. Daunt, Rebekah Russell‐Bennett and Jochen Wirtz
The purpose of this paper is to highlight important issues in the study of dysfunctional customer behavior and to provide a research agenda to inspire, guide, and enthuse. Through…
Abstract
Purpose
The purpose of this paper is to highlight important issues in the study of dysfunctional customer behavior and to provide a research agenda to inspire, guide, and enthuse. Through a critical evaluation of existing research, the aim is to highlight key issues and to present potentially worthy avenues for future study.
Design/methodology/approach
In reviewing recent and past advances in the study of customers behaving badly, an overview of existing research into customers behaving badly and addressing issues of terminology and definition is provided. Thereafter, three perspectives that provide the most opportunity and insight in studying the darker side of service dynamics are outlined. This leads to a review of some of the research design and methodological problems and issues that are faced when rigorously studying these issues. Subsequently, the paper devotes a section to the provocative idea that while dysfunctional customer behavior has many negative influences on customers, employees, and service firms, there are actually some positive functions of customers behaving badly.
Findings
A research agenda is provided that is believed to identify and discuss a range of projects that comprises not only insightful theoretical contributions but is also practically relevant.
Originality/value
The paper identifies a range of issues about which managers should be aware and proactively manage.
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Kate L. Reynolds and Lloyd C. Harris
Proposes responding to earlier calls for further research into “fraudulent” or “feigned” customer complaints, and providing insights which explore and describe the motivations and…
Abstract
Purpose
Proposes responding to earlier calls for further research into “fraudulent” or “feigned” customer complaints, and providing insights which explore and describe the motivations and forms of such deliberate “illegitimate” customer complaints.
Design/methodology/approach
Critical incident technique was utilized in analyzing 104 interviews with customers who had knowingly made an illegitimate complaint within the six months prior to the interview. Data collection stopped at the point of theoretical saturation and was subsequently analyzed according to the coding procedures advocated by Strauss and Corbin (open, axial and selective coding).
Findings
Two key insights emerged from data analysis. First, coding procedures revealed four distinct forms of customer complainants. These are labeled; “one‐off complainants”, “opportunistic complainants”, “conditioned complainants”, and “professional complainants”. Second, six main motives for articulating fraudulent complaints were uncovered during data analysis. These are termed; “freeloaders”, “fraudulent returners”, “fault transferors”, “solitary ego gains”, “peer‐induced esteem seekers”, and “disruptive gains”.
Research limitations/implications
The study is constrained by its exploratory design and qualitative methods employed. Subsequently, future studies could employ survey methods to improve empirical generalizability. Future studies could adopt a more inclusive approach and incorporate insights from employees, managers, and other relevant actors within service encounters.
Practical implications
Practical implications highlighted by the study include a need for businesses to examine and, in many cases, reevaluate their personnel training, customer complaint and service recovery procedures. Furthermore, managers may wish to enforce mechanisms wherein customer complaints are monitored and tracked in a manner that assists in the identification and challenging of re‐offending fraudulent complainers.
Originality/value
The study constitutes the first systematic attempt to explore and describe illegitimate customer complaining behaviors.
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Past studies suggest that computer security countermeasures such as security policies, systems, and awareness programs would be effective in preventing computer abuse in…
Abstract
Past studies suggest that computer security countermeasures such as security policies, systems, and awareness programs would be effective in preventing computer abuse in organizations. They are based on the general deterrence theory, which posits that when an organization implements countermeasures that threaten abusers, its computer abuse problems would be deterred. However, computer abuse problems persist in many organizations despite these measures. This article proposes a new model of computer abuse that extends the traditional model with the social criminology theories. Focusing on computer abuse within organizations, the model explains the phenomenon through social lenses such as social bonds and social learning. The new model contributes to our theoretical body of knowledge on computer abuse by providing a new angle for approaching the problem. It suggests to practitioners that both technical and social solutions should be implemented to reduce the pervasive computer abuse problems.
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Jin Feng Uen, Shu-Yuan Chen, Hsien-Chun Chen and Chih-Tang Lin
– The purpose of this paper is to investigate the cross-level relationship between moral obligation violation, overall justice climate, and survivors’ commitment.
Abstract
Purpose
The purpose of this paper is to investigate the cross-level relationship between moral obligation violation, overall justice climate, and survivors’ commitment.
Design/methodology/approach
Data were obtained from 25 companies with 261 individual employees’ cases from three main industries in Taiwan (n=25/261).
Findings
Organizations which have moral obligation violation during layoff would directly influence survivors’ perceptions of justice and further affect survivors’ level of affective commitment.
Originality/value
This is one of the first studies to provide evidence of the relationship between moral obligation violation, overall justice climate and survivors’ affective commitment. Additionally, most studies of survivors’ attitude and behavior are based on the third-party perspective; this study is the first to argue that survivors are also affected by employers’ layoff as well as victims. The influence of layoff will lead to survivors’ subsequent attitude and behavior.
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