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This study aims to examine the relationships among some important factors and perceived personal safety in public places, using Nigerian urban shopping centers as case studies. Following the evidence from previous studies, the present study hypothesizes that individual characteristics influence perceived personal safety in shopping centers, and users’ perceived safety is affected by the shopping centers’ environmental attributes.

Two shopping centers were selected as cases for the study. Systematic sampling technique was used to select participants. Respondents were asked to answer closed-ended questions pertaining to environmental-design satisfaction, socio-economic and demographic characteristics and shopping center use. In total, 784 users participated in the survey. However, only 440 users properly completed the interview: 219 from Aleshinloye and 221 from Gbagi. Environmental design, socio-economic and demographic characteristics and shopping center use are independent variables, whereas perceived safety is a dependent variable. Data were analyzed using descriptive statistics, factor analysis and Man–Whitney U and Kruskal–Wallis tests.

Results show that fear of crime is the most important factor, explaining 28.16 per cent of the total variance in perceived safety. Nevertheless, findings show that demographic factors have a significant impact on perceived safety as well. There is also a strong association between perceived safety and the use of shopping centers, as Aleshinloye, which is perceived safer, has been more frequently used than Gbagi. Furthermore, environmental design appears as a significant factor for perceived safety in shopping centers, as users of Aleshinloye’s facilities have a better perceived safety from crime, better way-finding ability and more environmental-design satisfaction than users of Gbagi.

The study recommends the provisions of design or security precautions that prevent the fear of crime and improve way-finding capacity and environmental-design satisfaction in urban shopping facilities. Specifically, it is important to have environmental security precautions such as closed circuit televisions, good and functional lighting and private security staff, especially for women and the elderly, in urban commercial centers as these precautions could enhance their sense of personal safety.

Previous studies on shopping centers’ security have mainly concentrated on the relationship between fear of crime, perceived safety and associated factors. No studies to date have explored how way-finding ability affects perceived safety of users of shopping centers. This study contributes to the existing literature, revealing way-finding anxiety to be another important dimension of perceived safety in urban shopping centers.

The implementation of interaction design concepts to facilitate communication between users and shopping websites has gained increasing attention in recent years. Mouse hover is a vital interaction method for users to access shopping sites and significantly impacts their decision-making experience. A well-designed mouse hover function can effectively enhance the user's search performance and improve the user experience. The purpose of this study is to investigate whether the dynamic prompt designs at the hover position and the degree of feedback transparency may affect the user's task performance and personal feelings when operating the hover function on the shopping website.

The study employed two independent variables in the experiments: dynamic prompt and background transparency of hover feedback. A between-subject design of 2 (single flicker and continuous flicker) × 3 (transparency at 0%, 25%, and 50%) was adopted in the experiment. A total of 60 participants were invited to participate in the experiment using the purposive sampling method. Participants were asked to complete four operation tasks, and the time of each was recorded. They were then asked to complete the system usability scale (SUS) questionnaire and conduct subjective evaluations before they were briefly interviewed.

The generated results revealed that: (1) In the interaction with a shopping website, the degree of background transparency of hover feedback affected the participants' task performance. (2) The effect of a single flicker had significantly higher subjective evaluation results regarding the degree of rationality compared with a continuous flicker. (3) The participants' perceptions of the information clarity were affected when the background transparency of hover feedback was 50%. (4) The effect of a continuous flicker was better than that of a single flicker when the background transparency of hover feedback was 25%. The participants' attraction to a continuous flicker was significantly higher than that of a single flicker. Nonetheless, when the degree of background transparency was at 0% or 50%, the results were the opposite.

The findings generated from the research can be a reference for the development of hover operation in the user interface design for shopping websites.

To demonstrate how a company's retail store design relates to its brand and is influenced by, and contributes to, its corporate values.

The case study briefly summarises the significance of corporate values, branding and design in the retail industry, and subsequently explores The Body Shop's application of these elements to its business. The case study is contextualised by The Body Shop's retail environment forming a particularly important communication channel for the company.

The Body Shop has in many ways been the victim of its own success. Being a unique proposition, and having effectively created its own retail category, it has appeared slow to evolve its brand identity. The strong association between the company and its campaigning founder, increasing competition and changing consumer attitudes, have been significant factors in the company's struggle to re‐align and update its brand.

The case study largely draws on secondary sources. However, it is informed by one of the authors' experience and knowledge of The Body Shop's design process, which has previously remained unpublished.

The problems of planning and managing store design as a communications channel are highlighted. In particular, it demonstrates the difficulties in aligning a retailer's visual identity with its brand and market.

The case study examines the under‐researched relationship between retail branding and design, and contributes to knowledge of the problems created over time by strongly held ethical values, for both branding and design.

People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, the purpose of this paper is to analyze the attraction factors of shopping centers.

The sample comprised 449 consumers from 25 different shopping centers in Bogota. The structural equation model (AMOS) enables the authors to discuss the influence of the design of green and natural spaces in the commercial management of shopping centers, given its positive and significant effect on the intention to visit.

Shopping centers are, by definition, spaces with a high level of design of the commercial environment. In this case, as evidenced in the results of this research, the design of ecological spaces and environments has the potential of becoming a field of interest for the commercial management of shopping centers, given its potential effect on visiting and shopping intentions.

The main originality of this study was to empirically include and demonstrate the influence of design and natural eco-environment on the intention to visit, along with other elements considered in previous investigations. Therefore, identification of specific empirical findings related to the way attraction factors work allows marketing directors and managers to improve their management decisions concerning design and implementation of marketing strategies, tactical decision guidance, decision-making assessment or control, and the proposal of alternative positioning attributes, such as the design, management, and arrangement of eco-natural environments that allow to increase the number of visits and purchases within these establishments.

With the rapid development of technology, 360° panorama on mobile as a very convenient way to present virtual reality has brought a new shopping experience to consumers. Usually, consumers get product information through virtual annotations in 360° panorama and then make a series of shopping behaviors. The visual design of virtual annotation significantly influences users' online visual search for product information. This study aims to investigate the influence of the visual design of virtual annotation on consumers' shopping experience in the online shopping interface of 360° panorama.

A 2 × 3 between-subject design was planned to help explore whether different display model of annotation (i.e. negative polarity and positive polarity) and different background transparency of annotation (i.e. 0% transparency, 25% transparency and 50% transparency) may affect users' task performance and their subjective evaluations.

(1) Virtual annotations with different background transparency affect user performance, and transparency has better visual search performance. (2) Virtual annotation background display mode may affect the user operation performance; the positive polarity of the virtual annotation is more convenient for the users' visual searching for product information. (3) When the annotation background transparency is opaque or semi-transparent, the negative polarity display is more favorable to the users' visual search. However, this situation is reversed when the annotation background transparency is 25%. (4) Participants preferred the presentation of positive polarity virtual annotations. (5) Regarding the degree of willingness to use and ease of understanding, participants preferred the negative polarity display for 0% background transparency or 50% background transparency. However, the opposite result was obtained for 25% background transparency.

The findings generated from the research can be a good reference for the development of virtual annotation visual design for mobile shopping applications.

1. Virtual annotation background transparency and background display mode are two essential attributes of 360° panoramas.

2. This study examined how virtual annotation background transparency and background display mode influence user performance and experience.

3. It is recommended to use a translucent or opaque annotation background with a negative polarity display.

4. Virtual annotation presentation with 25% background transparency facilitates consumer searching and comparison of product information.

5. Users prefer a positive polarity annotation display.

Virtual annotation background transparency and background display mode are two essential attributes of 360° panoramas.

This study examined how virtual annotation background transparency and background display mode influence user performance and experience.

It is recommended to use a translucent or opaque annotation background with a negative polarity display.

Virtual annotation presentation with 25% background transparency facilitates consumer searching and comparison of product information.

Users prefer a positive polarity annotation display.

This research aims to conceptualize and validate the mall service design as a multidimensional construct and then test a conceptual framework by investigating the impact of mall service design on customer mall experience and its subsequent outcomes, that is, intention to revisit and desire to stay in mega shopping malls.

The survey data of 455 shopping visitors in Pakistan were collected using a mall intercept technique and tested through structural equation modeling in AMOS.

The study reveals that service design significantly impacts customer experience and subsequent outcomes. Customer mall experience mediates the relationships between mall service design and the intention to revisit and desire to stay at malls.

Data from a collectivist culture country (Pakistan) were collected. To explore the impact of service design on customer mall experience, researchers should conduct similar studies in individualistic societies like Europe and North America. Additionally, the authors recommend assessing the effect of each dimension of service design on customer experience separately.

The research provides policy guidelines for the owners and operators of mega shopping malls in developing experience-oriented retailing strategies based on service design.

The research conceptualizes and validates the mall service design as a multidimensional construct using the service theater model and empirically tests its relationship with the customer mall experience.

The purpose of this paper is to identify attention, cognitive and affective responses towards a fashion retailer's website and the behavioural outcomes when shopping online.

52 eye-tracking tests and 52 qualitative semi-structured interviews were conducted.

Consumer attention and behaviour differ across web pages throughout the shopping journey depending on its content, function and consumers' goal. Top-down attention is more dominant than bottom-up attention when consumers are shopping online for fashion items. The product listings page was the most frequented and had the most time spent on it. Consumers enjoy browsing for products and adding them to their basket to evaluate them together later. Customisation and personalisation features are the most valued due to their ability to make the experience more convenient and enjoyable.

This article contributes novel findings that the content and design of the website affects attention in different ways. It demonstrates that research cannot simplify viewing patterns for fashion shopping online. The study extends the SOR framework, showing that top-down attention, when provided with personalisation and customisation features, results in approach behaviour. A lack of personalisation or customisation features results in avoidance behaviour. The complex nature of consumer attention and behaviour during their holistic shopping journey advocates the need for eye-tracking research to be conducted on a live website for ecological validity, providing a methodological contribution which can be used for future research.

The purpose of this paper is to identify the design elements of environmental features that affect consumer experience in shopping malls and develop a comprehensive understanding of the relationship between architectural design and consumer experience.

Through the systematic literature review, 13 design elements were obtained and then verified through interviews of 30 professional designers. The obtained elements were made into a questionnaire to collect data across China from 1,016 consumers of different groups. Data were analyzed using cluster analysis, principal component analysis and difference analysis.

The results show that design elements that influence consumer experience in shopping malls are a four-dimensional construct: visual atmosphere, physical environment comfort, space structure and business planning, among which space structure and business planning play a larger role in the consumer experience. In addition, the perception differences of consumers for those elements are significant due to the individual differences.

This paper comprehensively investigates the architectural design elements affecting consumer experience in the Chinese mall context. Moreover, it provides unique insights about the relationship between architectural design and consumer experience by exploring the categories, weights and perception differences of those elements.

Assists senior managers with generating new business models by mapping the competitive space occupied by knowledge intensive organizations and outlining strategic positioning options.

Provides a conceptual paper based on studies of knowledge intensive organizations.

Based on four strategic positioning characteristics, the authors identify three types of knowledge intensive organizations; diagnosis, search, and design shops. All knowledge intensive organizations are either pure types or combinations of these types.

While mapping the competitive space lets managers of knowledge intensive organizations pinpoint where they are relative to their rivals, strategy involves finding unique, profitable business models. To help managers detect potential opportunities, the paper outlines a full menu of competitive positioning options. Generating new business models in this manner should allow managers to enter existing, profitable niches or establish new, potentially profitable niches.

Few studies delineate the competitive terrain occupied by knowledge intensive organizations and then outline competitive positioning options for knowledge intensive organizations.

The purpose of this paper is to investigate the common attributes of brick-and-mortar retail shops liked by young adults in the digitalized retail context. The 7Ps of the marketing mix were used as a framework to shed insights for marketing strategies.

A qualitative study using personal interviews was designed. A convenience sample of 24 young adults from 20 to 22 years of age was asked to take photos, showing the exterior and interior of their favorite shop in Hong Kong. They were interviewed face to face to explain why they like these shops. Other information about the shopping context, including frequency of visits and whether shopping alone or with friends, was collected.

The favorite shops of young adults are clothing retailers and stores for snacks. Attributes of favorite shops include stylish product design, variety of choices, cozy physical environment, technology-assisted shopping process and customer-friendly return policy. Young adults seek taste and artistic presentation in consumption. Self-expression and social communication of consumption play a major role in retail brand love.

The sample size of this study was small and may not be generalizable to populations of different socioeconomic status. A quantitative survey can be conducted to further examine the topic.

This study deepens the understanding of how young adults perceive product, store and process attributes of shops that are related to retail brand love. Tangible qualities such as product and physical space played a more important role than intangible attributes such as friendly frontline or sales staff. The results imply that retailers need to pay attention to a shop’s product offering, interior design, as well as develop a seamless integration of online and offline shopping processes to engage customers.

There are very few studies of young consumers and retail brand love using qualitative methods. This study contributes to a deeper understanding of young consumers’ perception of the retail stores that they love in the digitalized retail landscape.