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The conclusion of this volume opens with an acknowledgement of the impact of Bruce Willis upon action film, with news of his retirement from acting in March 2022 sending shockwaves throughout the film industry, and into the hearts of fans. The retirement of Willis brings the key themes of this volume, particularly in regard to aging action heroes, and strategies employed to avoid professional redundancy, into focus. This collection also highlights the transformation of the genre, and future directions for the study of gender and action film, particularly the increasing presence of female action heroes, and potential for greater LGBTIQ+ participation in action film.

This chapter examines how the stories can shape the leadership and followership schemas of children. We explore how television programs can shape attitudes toward leaders as well as providing role models for effective or desirable leadership and followership behaviors. In particular, we use personality assessments of characters from the popular children’s television show The Transformers to demonstrate how fictional stories can inform children of what characteristics are associated with leadership. Moreover, we demonstrate how the television program provided examples of both positive and negative styles of leadership and followership as well as providing normative information of what constitutes appropriate interpersonal behavior within organizations. These findings help illustrate the power of storytelling as a tool for leadership development, particularly in children.

On 2 February 2020, 99.9 million viewers learnt about the Women's Football Alliance (WFA), the largest women's American football league in the United States, when former player Katie Sowers became the first woman to coach in the Super Bowl. In the same month, the WFA announced several corporate partnerships and a new television deal with statements that connected the support for women's American football to advancing gender equity.

This chapter examines the professionalisation of women's American football in the United States through the lens of mediated visibilities. We use the term mediated visibilities, rather than media coverage, to move beyond how journalists are writing about sport (or ‘covering’ sport) and account for the complex ways in which content about women's sport circulates across producers and platforms in the digital media environment. In particular, our analysis examines the opportunities and limitations of digital media in the process of (semi-)professionalisation of women's American football.

The WFA joined the broader ‘momentum’ of women's sport in the United States as both the league's social media platforms and the sponsors aligned their messages with cultural narratives around women's sport to invoke gender equity in promoting women's American football. Moreover, the league positioned the strategy to enhance mediated visibility the sport as an integral step in the process of (semi-)professionalisation. However, the role of the WFA's digital media platforms alone appears to be limited without substantial structural change.

By the end of this chapter, you should be able to demonstrate an understanding of:

The theories of diffusion.

Diffusion and social movements.

Diffusion and the #MeToo campaign.

E-government involves the use of technology for the betterment of government and for making government more responsive to the governed. However, as practiced, some barriers complicate the achievement of this goal. This chapter provides an overview of e-government at the US national level; identifies access barriers; proposes a research agenda intended to make e-government more accountable and helpful to the audiences it intends to serve; and discusses the implications of e-government to the library community.