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Guided by resource-based theory, this investigation examines the extent to which knowledge sharing as part of interfirm collaboration serves as a performance-enhancing strategy; that is, in the context of assisting ethnic minority-owned urban restaurants to survive during a major market disruption. Specifically, the study features owner-managers' perceptions concerning the evolving environmental circumstances associated with the novel coronavirus (COVID-19) pandemic.

Data collection took place among owner-managers of urban restaurants in a Canadian city during the COVID-19 pandemic in late 2020. This featured semi-structured interviews with restaurants' owner-managers originating from various ethnic origins together with secondary data where possible. Data analysis followed an adapted Gioia approach.

Examples of interfirm collaboration include restaurants' owner-managers leveraging social capital and sharing knowledge about the effects of legislation and health guidelines on operating procedures, together with good and bad practices where firms have pivoted their business models via take-outs, patio dining and in-room dining. Irrespective of the strength of network ties (within and across ethnic communities), owner-managers were motivated to share information to facilitate their survival. Nevertheless, this study raises questions over the extent that certain decision-makers exhibit strategic flexibility responding to environmental conditions together with their respective ability to engage/retain customers plus service-oriented employees. In addition, a question is whether some owner-managers will continue to collaborate with their competitors after COVID-19 ends, and if so, with whom and the magnitude of activities. In particular, “trust” via psychological contracts and “complementary strategies” among partners across coethnic and different ethnic origins are key considerations.

A body of knowledge exists addressing the notions of both interfirm collaboration and market disruptions in the broader cross-disciplinary literature. However, the interfirm collaborative practices of small firms with ethnic minority ownership that are otherwise rivals remain under-researched. More specifically, interfirm collaboration as a survival strategy for owner-managers during the market disruption arising from a crisis situation features as an original contribution.

The purpose of this study is to investigate the need for an evolving business model that accounts for social, as well as business-related risks/rewards considerations, that is, for owner-managers with lifestyle as opposed to growth-oriented objectives.

The methodological approach undertaken involved in-depth interviews with the firm’s owner-managers, supplemental interviews with members of staff, observation, plus examining documents from secondary sources. Data gathering involved a period of three years to account for an evolving business model over time.

The findings from an instrumental case study demonstrate the need to adapt a firm’s business model in the light of changing circumstances. Additionally, in the context of owner-managers with lifestyle as opposed to growth-oriented objectives, to account for social in addition to business-related considerations in planning activities.

The originality of the study is to incorporate a longitudinal case study in to the entrepreneurial marketing literature. Specifically, this offers implications for business support organisations that advise prospective owner-managers; that is, in respect of the need for effective planning in formulating an evolving and enduring business model. Implications also highlight in a business sense, that turnaround of a poorly performing firm may be possible, for example, to overcome initial inadequate marketing planning. However, for owner-managers with lifestyle as opposed to growth-oriented objectives, a combination of both business and social factors need consideration to maintain a work/life balance. A venture that relies on personal and business relationships may not be viable if the partners cannot work together, no matter if the venture is performing well.

This study investigates how a competitor orientation (knowledge of and acting on competitors' strengths and weaknesses) facilitates coopetition activities (collaboration with competitors), within networks of competing micro-sized, independent, family restaurants, owned by entrepreneurs from ethnic minority backgrounds.

An instrumental case study features data collected from interviews with 30 owners (as key informants) of micro-sized, independent, family-owned restaurants, in two urban clusters within the Midlands (UK). Specifically, the context involves restaurants offering South Asian cuisine and where the owner originated from the Indian sub-continent (Bangladesh, India or Pakistan). Secondary data were collected wherever possible. These two clusters (not named for ethics reasons) are highly populated by members of these respective ethnic communities; also, they contain a relatively large number of restaurants offering South Asian cuisine.

A competitor orientation facilitated strong coopetition-oriented partnerships comprised of extended family and intra-community members that helped enhance individual firms' performance, maintained family employment and sustained their cluster. It also helped owners develop subtle counter strategies where weak ties existed, such as via inter-community networks. For example, strategies attracted customers that were not loyal to a particular restaurant, or indeed, sub-ethnic cuisine (within Bangladesh, India or Pakistan, like the Punjab region). Subtle as opposed to outright counter strategies minimised retaliation, since restaurant owners wanted to avoid price wars, or spreading misinformation where the reputation of a cluster may suffer alongside the likely survival of individual businesses within that regional cluster.

Mixed evidence exists in earlier studies regarding the competitive rivalry in certain sectors where ethnic minority ownership is prominent; not least, restaurants located in regional clusters. However, this investigation considers the notion – what if some of these earlier studies are wrong? More specifically, does certain prior research under-represent the extent that rival entrepreneurs of an ethnic minority origin collaborate rather than compete for mutually beneficial purposes? New evidence emerges regarding ways in which a competitor orientation can influence the performance-enhancing nature of coopetition activities among business owners originating from both intra and inter-ethnic communities.

This study develops our understanding of the internationalisation activities of ‘transnational entrepreneurs’ (TEs), namely, entrepreneurs that are socially embedded in two or more different countries, specifically, in the context of the growing phenomenon of ‘micro-multinationals’ involving small firms with income-generating assets in more than one country. The investigation involves TEs originating from South Asia (Indian Sub-continent), based in the UK clothing and textiles sectors. Limited statistical differences exist between the perceptions of 63 survey respondents with varying degrees of international sales regarding perceived barriers and assistance requirements towards operating in overseas markets. Subsequent interview data with 16 of those TEs owning micro-multinational businesses offer unique insights, suggesting their behaviour is distinct from certain existing literature involving internationalising entrepreneurs, but that they are not a homogeneous group as strategies vary. This study provides opportunities for further research to understand TEs’ practices, including those operating in different institutional contexts.

The objective of this chapter is to help unpack the performance-enhancing role of certain capabilities that influence the decision of female immigrant entrepreneurs to rapidly internationalise. It employs a capabilities perspective of the broader resource-based theory and contributes to existing research involving capabilities that facilitate or inhibit rapid internationalisation. One strand of earlier literature highlights a potential ‘double disadvantage’ among particular female immigrant entrepreneurs associated with gender and ethnicity. An alternative strand of prior research identifies certain gender and ethnic resources/capabilities like cultural knowledge that can provide potential advantages. Findings from interviews with 11 female immigrant entrepreneurs that migrated to the UK, and selected secondary data, form an instrumental case study. New insights emerge regarding the potential role of appropriate stakeholders in transforming operational capabilities to those of a threshold or potentially dynamic nature. The findings suggest that generalisation should not occur regarding earlier literature investigating practices in other sectors.

This paper aims to investigate UK based, family‐owned, Asian firms' motives for internationalising.

This paper reports on eight interviews with the key decision‐makers in UK based, Asian, family‐owned firms.

Differences were found between two groups of firms: first, “internationally oriented Asian entrepreneurs” were those whose manufacturing operations were based in the UK but whose businesses were involved in overseas sales; second, “transnational entrepreneurs” were those who operated in two socially embedded environments and leveraged their family's resources in their country of origin in order to serve overseas markets.

The contribution of this paper is that it offers socio‐cultural insights into issues that motivated these firms to internationalise and especially those that outsourced operations to the Indian sub‐continent.

Although the need for many ethnic minority‐owned firms to obtain information to enable them to “break‐out” of their cultural niches and enter mainstream markets has been proposed within the small business literature, it has been widely reported that policy makers and other information providers have a limited understanding of particular operations within certain groups of ethnic minority‐owned firms. This has resulted in an academic argument concerning how best to meet the needs of particular groups of firms in order to reduce the ineffective provision of information and other support activities by these organisations, and the negative perceptions of these bodies from firms within the ethnic communities. In placing this argument into an international context, this study provides empirical evidence concerning the perceived usefulness of sources of export information together with types of data required by groups of Asian and indigenous (white)‐owned small and medium‐sized enterprises (SMEs) in the UK. Findings are primarily based on a large scale sample of UK firms and MANOVA is employed to establish that statistical differences exist between the groups of SMEs. Also reported, are selected findings from a series of in‐depth interviews.

Although a large body of literature exists on the export activities of small‐ and medium‐sized enterprises (SMEs), once a criterion for determining the size of firm has been established, e.g. number of employees, there has been a tendency for studies to categorize these firms as homogeneous. This has meant that subsequent quantitative analysis has frequently treated SMEs in aggregate terms without exploring their background characteristics further and therefore these studies are potentially constrained by the limited categorization of the constructs in the research. Addresses the gap in the literature by discussing comparative empirical results from a study which explores differences between SMEs based on the ethnic origin of the owners of the firms. Provides comparative empirical evidence of the export marketing practices of Asian and indigenous (white) SMEs in the UK clothing industry. Claims the results provide a foundation on which future academic work can build in addition to offering managers and policy makers a comparative insight into particular aspects of the behaviour of these firms.

This study provides empirical evidence concerning the perceived usefulness of sources of export information together with types of data required by Asian and indigenous (white)‐owned small and medium‐sized enterprises (SMEs) in the UK. Findings are primarily based on a large‐scale sample of UK firms and multivariate analysis is employed to establish that statistical differences exist between the groups of firms. Also reported are selected findings from a series of in‐depth interviews.

This paper investigates the importance of cultural factors within ethnic minority‐owned firms’ business practices. In doing so, it provides a contribution to the growing body of knowledge at the marketing/entrepreneurship interface and reports specifically on an empirical investigation into the retail marketing practices within a sample of Asian‐owned small firms operating in the UK. The findings from 20 in‐depth personal interviews provide an insight into the practices of ethnic minority‐owned retail businesses indicating that factors associated with key decision makers together with cultural networks, balanced against resource constraints, had a major impact on firms’ operations. Strategies used by the firms in order to enable them to survive in a competitive environment are identified and these contribute to knowledge by questioning the relevance of “break‐out theory” to ethnic minority‐owned firms.