Search results

The purpose of this paper is to investigate the current challenges to making individualized men’s dress shirt adjustments, and devised a novel measurement method to assess shoulder shape.

To understand the common complaints about ready-to-wear dress shirts, a wear evaluation with 15 Japanese males was performed. The shoulder components of these shirts could not be adjusted using any currently available measurement methods. The three-dimensional body shape of two subjects who had a problem with the shoulder of ready-to-wear shirts was compared with a dummy designed to represent the average Japanese male.

The authors determined that one of the subjects with an incompatible shoulder fit had a shoulder point (SP) line that was anterior to the one measured on the average dummy. The other subject had a smaller shoulder angle than the average dummy. To effectively measure the wearer’s shoulder characteristics, the authors devised a new measuring device that can measure the shoulder angle and its degree of forward thrust. With this device, it was possible to understand the wearers’ shoulder types and make appropriate dress shirt adjustments.

The authors devised a new measuring device to assess shoulder angle and forward thrust, qualities that previously could not be measured without three-dimensional analysis. Using this device, it was possible to understand the wearers’ shoulder types and make appropriate dress shirt adjustments.

Virtual try-on (VTO) technology with three-dimensional (3D) body scanning in a mobile application is a relatively new technique for selling custom-fit apparel. VTO involves scanning and measuring one's body and visualizing the fit of a garment on a 3D avatar. The purpose of this study is to explore consumers' experiences toward the custom-fit T-shirts and online mass customization (MC) services using the VTO technology found in online consumer reviews (OCRs).

A total of 297 OCRs were collected from the Amazon's Made for You site that uses VTO technology for the MC process. A qualitative content analysis, within a mixed method research process, was used to determine systematically the meanings within qualitative data with quantitative results. In the qualitative approach, combinations of two coding processes were employed, which were concept-driven (i.e., deductive/a priori) and data-driven (i.e., inductive/emergent) coding processes. In the quantitative approach, the prevalence of each coding in terms of its valence was calculated based on frequencies. Intercoder reliability reached 96 per cent.

In OCRs of customized apparel products and online MC services using VTO technology, consumers described expectations, perceived performance, dis/confirmation, dis/satisfaction, outcomes of dis/satisfaction and descriptive information. Those with expectations often expressed skepticism about the product and the MC process using VTO technology at the pre-consumption stage. In OCRs, they used four product dimensions and two service dimensions of perceived performance. Consumers had positive (negative) confirmation when the performance of the T-shirts and/or services worked better (worse) than their expectations. The OCRs also included dis/satisfaction with a product and/or service, its outcomes and descriptive information.

This study identified a resulting framework to identify the content in OCRs of the custom-fit T-shirts and online MC services that use VTO technology. This study extends the expectation confirmation theory by adding multiple dimensions (i.e., four product dimensions and two service dimensions) as well as more outcomes of dis/satisfaction (not limited to repurchase intentions). This study provides practical suggestions for online MC companies who are using or planning to use VTO technology on how to improve consumers' satisfaction with customized T-shirts using VTO technology.

The purpose of this paper is to identify the realistic trade-offs young consumers make when purchasing organic T-shirts.

A full profile discrete choice design was used. The data were analysed using a multinomial logit model and desirability indices.

Price was the most important attribute to consumers followed by the place of production and then sustainability. Consumers were most willing to purchase T-shirts that are eco-friendly, Made In America, made from wrinkle-free technology and cotton jersey knit fabric, and have a price of $15. Although consumers were most willing to pay $15, some were still willing to pay $25 or even $35 for the same eco-friendly T-shirt.

Consumers in the current study were more willing to purchase eco-friendly as opposed to organic apparel. The findings suggest that retailers need to consider the language used when communicating with consumers. Also, consumers were more willing to purchase T-shirts Made In America. Retailers may want to promote their domestic manufacturing through in-depth branding and promotions.

In order to identify the attributes to be used in the current study, labels on T-shirts in stores were examined and then those attributes were verified in the literature. In addition, the inclusion of price as an attribute, rather than as a separate independent question, provides a more realistic view of young consumers’ decision making.

Men’s shirt has been one of the major categories of Hong Kong clothing industry. In recent years, high inflation rate, increases in labour cost and overhead expenses has resulted in many of the Hong Kong men’s shirt manufacturers moving their production base to other Asian countries. Given the geographical proximity and cultural similarity, China has been considered as a possible alternative manufacturing base for Hong Kong men’s shirt. This paper aims at investigating the feasibility of China to become a new manufacturing base for Hong Kong men’s shirt. Twenty Hongkong shirt manufacturers and offices were interviewed to identify the factors attributive to the success of men’s shirt manufacturing. These factors were evaluated by Point Weighting Method for situations in China and Hong Kong now and in ten years’ time. In addition, SWOT Analysis is employed to compare the internal strengths and weaknesses and the external threats and opportunities between Hong Kong and China. Results showed that China is being preferred and will increasingly be preferred as a new manufacturing base for Hong Kong men's shirt.

The purpose of this paper is to investigate differences in taste in women’s sportswear t-shirts, between Japanese and French people.

A questionnaire survey on the impression of the appearance of t-shirts was conducted using three-dimensional simulations that the authors created. A sensory test was carried out for 24 designs (having varying types of sleeves, bodice length and fitting) on 51 examinees (26 Japanese and 25 French) who voluntarily participated.

Results show that both Japanese and French people most appreciated very short t-shirts and considered sleeveless and tank top shirts to be the most appropriated for exercise. Participants liked a cool, modern, showy, short, special, elaborate and feminine design. Additionally, Japanese people considered that casual clothes that are suitable for exercise are not suitable for wearing outside the gym, whereas this was not notable for French people.

The results of the present study will allow the sportswear industry to better target clients.

Presents, at some length, the story of the writer’s father, sharing the history and experiences of a generation who prospered in the Chinese laundry industry. Chronicles the introduction of the wholesale shirt laundry, presenting new innovations and ideas and branching out into new regulated businesses in other fields, showing how emerging problems were tackled and overcome. Cites that most of the information is from memory, observation, letters and manuals. Considers the development and changes in the industry from 1930 to 1970, looking also at the accompanying changes in standards of living.

This study investigated changes in appearance due to variations in the amount of ease allowance at the bust, waist and hips with ready-made women's shirts in two different styles. The authors also examined the suitable range for ease allowance with those two styles using a sensory test for evaluating appearance.

The authors employed two women's shirts (samples I and II) in different styles (fit and straight). The authors modified the size of the bust, waist and hips with a changeable-size dress form using 1-cm intervals. The authors observed the shape changes. With the pictures at 2-cm intervals, the authors conducted a sensory test to evaluate appearance. 20 Japanese university students in their 20s made their assessments using seven items (wrinkles, fit, silhouette, beauty, fashionable impression, comfort and purchase intention) with a five-point scale. The proportion of subjects who scored 1 or more was 40% or greater when using ease allowance in the suitable range.

The appropriate ranges of ease allowance differed according to the style and evaluation items. Regarding appearance and purchase intention with sample I from the front, the suitable range of ease allowance was 1–7 cm for the bust, 2–6 cm for the hips and 13 cm for the waist. From the side, the range was 0–6 cm for the hips and 7 cm for the bust. With sample II from the front, the suitable range of ease allowance was about 4 cm for all parts. From the side, the range was 11 cm for the bust and 4 cm for the hips.

Using a dress form, the authors determined suitable ranges of ease allowance for two women's shirts in fit and straight styles with seven bust, six waist and six hip sizes. The authors found that the suitable range of ease allowance varied according to the style, direction and parts of the shirt. Our results can act as a guideline for designing and selecting ease allowance for women's shirts, taking into account comfort from appearance, purchase intention and beauty.

In previous studies, enlarging the air gap between fabric and the skin through the placement of spacer blocks has been proven to improve air ventilation, particularly when the pumping effect is activated during movement. These studies evaluated only the total thermal insulation (R_t) and moisture vapour resistance (R_et) by using a fabric thermal manikin. The purpose of this paper is to report the experience, perceived comfort level, and ventilation effect of two designed T-shirts in a wearer trial.

An athletic T-shirt (Vented Design) was designed by attaching spacer blocks to the underside of the fabric to enlarge the air gap. Eight subjects participated in the wearer trial, which comprised 30 min treadmill running, followed by 10 min of rest. At different points during the 40 min test period, subjects rated their body coolness, skin dryness, and overall comfort of the designed T-shirt. The testing was repeated with participants wearing the same T-shirt but without spacer blocks, which served as a control garment. The mean skin temperature of each subject was also measured to support survey findings.

The data were evaluated using independent t-tests. The T-shirt with spacer blocks provided higher ventilation than the control T-shirt after 10 min of running. Research limitations – because of limited resources, only eight subjects were recruited to this study. In addition, more T-shirt designs should be tested in the future to elucidate how T-shirt design affects ventilation performance.

This study investigated a T-shirt design wherein the air gap between the skin surface and fabric was increased. The results of the wearer trial showed that this design could be adopted as a design brief for further design development of related clothing. This study has implications for clothing designers developing functional clothing with improved ventilation.

The study extends the research on visual imagery in advertising to sports marketing. The results suggest that excessive on-shirt advertising is wasteful for sponsorships and harmful for team image. However, a strategy of moderate advertising increases the brand recall rate and does not harm the team's image. From a managerial perspective, this study highlights the risks of excessive use of sponsor logos and provides a framework for determining the optimal level of on-shirt advertising for professional teams.

Using gender schema theory, this study aims to explore how children’s graphic t-shirts from clothing retailers in the USA differed on gendered themes for graphic t-shirts targeting boys or girls, in addition to differences for shirts that were higher in cost.

This content analysis of children’s t-shirts included 866 child-targeted shirts taken from the online retail portals from 11 clothing retailers in the USA. Shirts were coded for gendered themes on the front torso part of the shirt and included traditional boy themes (e.g. aggression, instrumentality) and girl themes (e.g. compassion, passivity). In addition, the retail prices for each shirt were recorded at the time of data collection.

The results demonstrated that children’s graphic t-shirts starkly differentiate between femininity and masculinity based on their target. Boys’ shirts were significantly more likely to feature active themes, whereas girls’ shirts were more likely to focus on social belonging and interpersonal connection. Boys’ shirts were also more likely to display themes linked to dominance/aggression but not compassion. Girls’ shirts were more likely to tout both shyness and attention seeking. Finally, results generally showed that higher priced t-shirts were less likely to feature gender stereotypes than lower-priced t-shirts.

To the best of the authors’ knowledge, this is the first known study that has looked at the marketing of children’s clothes in retail environments with a specific focus on gender and gender stereotyping.