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1 – 9 of 9Shirshendu Roy, Samar Bhattacharya and Prasun Das
This paper shows how organizations can use learning clusters, Massive Open Online Courses (MOOCs) and free videos to improve organizational learning. The paper presents…
Abstract
Purpose
This paper shows how organizations can use learning clusters, Massive Open Online Courses (MOOCs) and free videos to improve organizational learning. The paper presents implementation steps through a case study with Indian micro, and small and medium-sized enterprises (SMEs).
Design/methodology/approach
As a part of the employee development strategy, most Indian organizations adapted structured training framework. However, employee skill and competency development are equally important for SMEs. An attempt was made to train employees of these sectors using MOOCs and free videos. Twenty Indian organizations were selected for the pilot study and segregated into two clusters for efficient implementation of the concept. The learning process was observed for the next six months to summarize the outcome.
Findings
The case study concluded that MOOCs and free videos made a difference in skill and competency development of SMEs using cost-effective internet and mobile handset. It also revealed the positive impact of this learning framework on productivity, the quality which eventually improved the revenue.
Research limitations/implications
This study explores the usability of MOOCs and free videos for learning purpose. More studies on learning effectiveness are required to generalize results.
Practical Implementation
This study reveals the effectiveness of MOOCs and free videos for employee development. The foundation result will help the Learning and Development (L&D) professionals and senior management to think in a different way while making the employee development strategy.
Originality/value
This research increases the knowledge base related to the use of MOOCs and free videos for employee training.
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Shirshendu Roy, Samar Bhattacharya and Prasun Das
This paper aims to describe the impact of personalized eLearning (PeL) using small videos and simulations. It sets out the results of a research project carried out across four…
Abstract
Purpose
This paper aims to describe the impact of personalized eLearning (PeL) using small videos and simulations. It sets out the results of a research project carried out across four Indian organizations.
Design/methodology/approach
This is an empirical study. The respondents completed product training using small videos and simulations as training content. The courses were assigned to learners using PeL concept. An online survey was conducted to capture feedback on learning content and process, followed by structural equation modeling (SEM) to explain the acceptance.
Findings
The research concluded that flexibility and engagement play an important role in competency development using eLearning. It also revealed the positive role of small videos, simulations, and PeL to improve product knowledge. The research findings are consistent with earlier studies.
Research limitations/implications
The pilot study was a part of a thesis topic for a doctoral program. The study is limited to four domains, namely, aerospace engineering, biological science, thermodynamics, and nuclear research. More studies are required to generalize results. Data were collected through self-responses and focus group discussion. Hence, the “perception” of respondents has some influence on the overall outcome.
Practical implications
The foundation’s result will help learning & development (L&D) professionals and courseware designers to identify important factors for small video and simulation-based learning in an Indian context. The recommendations will help practitioners design effective PeL content for product training.
Originality/value
This research increases the knowledge base related to competency development using eLearning for product training in an Indian context.
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Shirshendu Roy and Praveen Choudhary
Describes how Bharati Computers Limited reduced the average time required for new employees to complete the joining process from 14 to four days using six‐sigma techniques.
Abstract
Purpose
Describes how Bharati Computers Limited reduced the average time required for new employees to complete the joining process from 14 to four days using six‐sigma techniques.
Design/methodology/approach
Details the seven processes involved in “settling in” a new employee, shows how they overlapped and how delays on one process could hold up the completion of another. Shows how the process was simplified and reformed.
Findings
Reveals that, on the basis of Bharati Computers Limited recruiting around 1,000 new people a year, the company could make an annual saving of around US$360,000.
Practical implications
Reveals how application of six sigma can substantially improve the performance of a process.
Originality/value
Highlights the scope for reducing hidden costs by stripping out activities that do not add value.
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Shirshendu Ganguli and Sanjit Kumar Roy
This paper aims to identify the generic service quality dimensions of technology‐based banking and to examine the effect of these dimensions on customer satisfaction and customer…
Abstract
Purpose
This paper aims to identify the generic service quality dimensions of technology‐based banking and to examine the effect of these dimensions on customer satisfaction and customer loyalty.
Design/methodology/approach
The generic service quality dimensions are identified using an exploratory factor analysis (EFA). Next the reliability and validity of the factors and customer satisfaction and customer loyalty are established through confirmatory factor analysis (CFA) using AMOS 16.0 s/w. The related hypotheses were tested using structural equation modeling using AMOS 16.0.
Findings
The paper identifies four generic service quality dimensions in the technology‐based banking services – customer service, technology security and information quality, technology convenience, and technology usage easiness and reliability. It was found that customer service and technology usage easiness and reliability have positive and significant impact on customer satisfaction and customer loyalty. It was also found that technology convenience and customer satisfaction have significant and positive impact on customer loyalty.
Practical implications
These dimensions of service quality should be viewed as the levers of improving perceived service quality with respect to technology‐based banking in the minds of its current customers. Examining the service quality dimensions' impact on customer satisfaction and customer loyalty for technology‐based banking can offer banks valuable insights regarding which aspects of the service to focus on in order to improve customer satisfaction and loyalty towards the firms.
Originality/value
This paper introduces the concept of generic service quality and its significance for customer satisfaction and loyalty in case of technology‐based banking wherein technology is used to deliver services.
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Shirshendu Ganguli and Sanjit Kumar Roy
This paper aims to identify the dimensions of service quality in the case of hybrid services.
Abstract
Purpose
This paper aims to identify the dimensions of service quality in the case of hybrid services.
Design/methodology/approach
The service quality dimensions are identified using an exploratory factor analysis (EFA). Next the reliability and validity of the factors are established through confirmatory factor analysis (CFA) using AMOS.
Findings
The paper identifies nine service quality dimensions in the hybrid services – customer service, staff competence, reputation, price, tangibles, ease of subscription, technology security and information quality, technology convenience, and technology usage easiness and reliability.
Practical implications
The various dimensions of service quality should be viewed as the levers of improving perceived service quality in the minds of its current customers. Identifying the service quality dimensions in hybrid contexts can offer service providers valuable insights regarding on which aspects of the service to focus in order to improve customer satisfaction, loyalty, and commitment to the firm.
Originality/value
This paper introduces the concept of hybrid services, wherein a mix of technology and human interaction is used to produce and deliver services. Furthermore, since hybrid services have received little attention in the literature, the study addresses this gap by identifying a set of dimensions that are relevant for measuring service quality in hybrid contexts.
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The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of…
Abstract
The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of literature in their mother tongue, Bengali. Involving cultural relevance and non-vulnerability, the chapter conceptualizes “leisure activities” and “leisure pursuits” of reading practice of the IXth and Xth graders from both Bengali and English medium schools in Kolkata. The discussion from the theoretical construction mentions the further conceptualization of reading habits and language choice. This is where adolescents derive their agency. Adolescents from the Indian and especially from the Bengali perspective have a path of colonial discourse. From historical standpoint, the change in Bengali language and its grammar structure has influenced the acceptance of Bengali literature among adolescents in varying degrees through generations. Using mixed methods and content analysis, the chapter focuses on young teenagers’ narration on the way they maneuver curriculum and literature in their respective homes. Authors, for example, Sunil Gangopadhyay, Satyajit Ray, and Bibhutibhushan Bandyopadhyay, form the Bengali identity construction in the present time. Rabindranath Tagore’s, Sarat Chandra Chattopadhyay’s and Bankim Chandra Chatterjee’s works are always prevalent in the Bengali language syllabus. These are considered the foundational modern literary figures of pre-independent India. These are taught from a nationalist and gender discourse perspective. The adolescents in this chapter also read those at a minimum level at home and attempt to juggle the difficult vocabulary involved. The simple language of post-independent literature is much sought after by teenagers compared to pre-independent literature. Sunil Gangopadhyay’s Kakababu series, Satyajit Ray’s Feluda and Professor Shanku series, and Bibhutibhushan Bandopadhyay’s Chander Pahar stand out among the adolescents from both English and Bengali medium unanimously in this chapter.
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Giridhar B. Kamath, Shirshendu Ganguli and Simon George
This paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in the…
Abstract
Purpose
This paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in the context of Indian Premier League (IPL), while testing for the moderating effects of age and gender.
Design/methodology/approach
Data were collected from 1,053 participants through both online and offline survey and then analyzed using exploratory factor analysis (EFA) and structural equation modelling (SEM).
Findings
Attachment points influence the formation of team identification, which, in turn, affect the attitude towards the team sponsors. Attitude towards the team sponsors influence the behavioural intentions. Player attachment influences team identification the most. Age and gender have a moderating effect on the constructs of the study. Team identification in females is stronger because of attachment to sports, whereas males have stronger team identification based on player attachment. Males have a stronger intention to spread positive word of mouth (WOM) about sponsor products as compared to the female respondents. The younger age group of less than 21 years has more intention to spread positive WOM compared to the other age groups considered in the study.
Practical implications
This study contributes towards sports sponsorship research and the paradigms of social identity and attachment theories. Moreover, it will also help the marketers (sponsors) in IPL to strategically market their brands.
Originality/value
This is the first study to investigate the impact of attachment points on sponsorship outcomes in the context of IPL. Further, it is also the first to investigate the purchase intentions and WOM for the team sponsors in IPL. The multi-group analysis results will provide insights into marketers to better understand IPL viewers' segments and their behaviour.
Details
Keywords
Marketing, Marketing environment, Marketing strategy.
Abstract
Subject area
Marketing, Marketing environment, Marketing strategy.
Study level/applicability
Post Graduate (MBA), Executive Education Program.
Case overview
The present case study deals with the marketing strategies of Punascha (meaning re-beginning), a publisher of Bengali non-textbooks based in Kolkata, India. This case is suitable for teaching in Marketing Management course in a Post Graduate Program in Business Management. It could also be taken up for an executive program in marketing strategy. The case study is a live case study, which was based on in-depth interviews with the company people and company site visit. The case study discusses how Punascha started from a humble beginning in 1988 and became one of the leading publishers of Bengali books in India. The key focus of the case is on how a company can use marketing tools effectively (and uniquely) and become successful.
Expected learning outcomes
Understanding the basics of 4Ps of marketing and how they are used in synchronisation with each other to achieve the marketing objectives. Understanding the role of marketing environment in marketing strategy. Realizing the need of a new product development strategy. Assessing the need of non-traditional modes of marketing communications and its role in product promotion.
Supplementary materials
Teaching notes.
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