The theme of this issue of Advances in International Marketing is cross-cultural buyer behavior. In developing the call for papers for this issue, we intentionally defined…
The theme of this issue of Advances in International Marketing is cross-cultural buyer behavior. In developing the call for papers for this issue, we intentionally defined buyer behavior in a broad sense in order to allow for papers on innovative and cutting edge issues in buyer behavior to be included. Additionally, we made a special point of publicizing the call in various parts of the world in order to ensure multiple perspectives.
“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies…
“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies. Although the importance of sound data and valid measures has long been acknowledged, it is nevertheless often problematic to follow required quality standards in concrete research situations. Potential sources of error are usually unknown, methods to ensure data quality are unavailable, and existing methods for scale development, index construction, data collection, and data analysis are insufficient or erroneously applied. This is especially true of international marketing research, which often makes great demands on the data and measures used, as well as on the research methodology applied. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Thanks to the efforts of authors and reviewers, we are pleased to present nine articles that deal with cutting-edge topics such as formative measurement, response-bias in cross-cultural research, marketing efficiency measurement, and segmentation methods.
The purpose of this paper is to explore the use of QR codes as mobile learning tools and examine factors that impact on their usefulness, acceptability and feasibility in…
The purpose of this paper is to explore the use of QR codes as mobile learning tools and examine factors that impact on their usefulness, acceptability and feasibility in assisting the nurses’ learning.
Study participants consisted of 14 regular, full-time, board-certified LR nurses. Over a two-week period, participants used specially generated QR codes to access a mobile website, connect to physicians’ telephone numbers and access alphanumeric text information. Research data in the form of observations and insights on their experience in using the QR codes were collected from participants through individual, face-to-face, semi-structured interviews.
Findings revealed that QR codes encoded with text information, telephone numbers and URL links to the mobile website all demonstrated a high level of functionality, usability and usefulness. The majority of the participants liked the experience of using the QR codes, citing ease of use of the QR codes; a high level of satisfaction in the kind and amount of supplementary medical information accessed; and the favorable effect the QR codes had on their personal learning.
The study focused on the evaluation of usefulness, acceptability and feasibility due to the limited time available for the conduct of the study.
These findings support the acceptability and feasibility of using QR codes as mobile learning tools in the labor room.
It shows the QR codes’ potential for use in a workplace environment in the context of just-in-time learning and continuing nursing education.
The current literature on the use of QR codes in medical and nursing education is limited.