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Article
Publication date: 4 June 2019

Suhaiza Zailani, Mohammad Iranmanesh, Shima Jafarzadeh and Behzad Foroughi

Although the halal orientation strategy (HOS) plays a key role in protecting the halal status of any product, research on the impacts of HOS on the financial performance of halal…

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Abstract

Purpose

Although the halal orientation strategy (HOS) plays a key role in protecting the halal status of any product, research on the impacts of HOS on the financial performance of halal firms is lacking in the literature. As the main objective of all companies is to maximize their profit, this study aims to examine the influence of HOS on the financial performance of halal food firms with respect to halal culture as a moderator.

Design/methodology/approach

Data were obtained from a survey of 154 halal food firms in Malaysia and were analyzed using the partial least squares technique.

Findings

The results indicate that halal materials and halal storage and transportation positively affect financial performance, whereas the halal production process negatively affects financial performance. It is also interesting to observe that halal culture moderates the relationship between the production process and the financial performance of the firm.

Practical implications

The findings can help managers of halal food firms to enhance the financial performance of their respective firms by investing in HOS and giving attention to halal culture. It also helps decision makers to understand the importance of revising requirements for halal certification.

Originality/value

This study also contributes to the advancement of knowledge on the relationship between HOS and the financial performance of halal food firms.

Details

Journal of Islamic Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 8 August 2018

Suhaiza Zailani, Shima Jafarzadeh, Mohammad Iranmanesh, Davoud Nikbin and Nur Izatul Irani Selim

The purpose of this paper is to devise and test a model of halal logistic service quality.

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Abstract

Purpose

The purpose of this paper is to devise and test a model of halal logistic service quality.

Design/methodology/approach

To develop the halal logistics service quality model, the relevant literature was reviewed and a qualitative study was carried out on halal logistics service providers and their customers. A survey of 253 halal food and beverage firms in Malaysia was conducted, and based on the results, a model was developed and tested empirically.

Findings

Based on the literature review, interviews, pretest and empirical study, a valid and reliable measurement instrument for halal logistics service quality was developed.

Practical implications

The findings can help managers of halal logistics service providers to understand the criteria that halal food and beverage firms are considered to judge the quality of halal logistics services.

Originality/value

This study makes a valuable contribution by proposing a halal logistics service quality model.

Details

British Food Journal, vol. 120 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

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