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Article

Mir Shahid Satar and Shibu John

There have been global upsurge in the social enterprise research & practice considering social enterprise as a rapidly growing thought worldwide. The renewed significance…

Abstract

Purpose

There have been global upsurge in the social enterprise research & practice considering social enterprise as a rapidly growing thought worldwide. The renewed significance of social enterprises (SE’s) has arisen primarily on account of their assumed potential in solving a range of social problems. The evidences supporting the budding role of SE’s in fostering sustained socio-economic development of regions & communities across globe are evolving continuously. Even though, social entrepreneurship & SE’s have remained central thought provoking domain in the realm of scholarly investigation for a past couple of decades, the emerging literature on SE’s & their role in economic development is riddled with theoretical inconsistencies & definitional controversies. Thus, very little is known about functioning & management of SE’s. For the sake of advancing the field, the purpose of this paper is to identify and analyze the critical success factors (CSF’s) of SE’s operating in different social settings in India. Further, a conceptual model is developed incorporating different factors of social enterprise operation in an integrated framework.

Design/methodology/approach

Based on the review of the extant literature, three categories of success factors comprising a total of 38 success factors for SE’s were initially identified. Under each category, the success factors were then classified and reduced to appropriate numbers based upon their importance to SE’s and their repeated manifestations in the literature, making a total of 13 CSF’s under all 3 categories. Based on these 3 categories of CSF’s, a conceptual model was developed.

Findings

The study determines thirteen critical factors as contributing to the success of social enterprises: (1) Business planning skills (2) entrepreneurship orientation; (3) leadership; (4) networking; (5) Innovative financing (6) triple bottom line planning; (7) social enterprise marketing; (8) community engagement; (9) human capital; (10) organizational culture; (11) Social Impact Evaluation (12) Frugal innovation & (13) Government support.

Originality/value

The paper presents a theoretical research model incorporating factors and determinants of social enterprise success to direct a future research agenda. The paper can further be used by researchers to empirically test critical success factors of social enterprises. Moreover, practitioners can also gain benefits from the conceptual framework & promote social entrepreneurship.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 12 no. 2
Type: Research Article
ISSN: 2042-5961

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Article

Nobuya Fukugawa

The purpose of this paper is to examine whether bonding and bridging social capital of professional athletes affect their performance and whether the impacts vary…

Abstract

Purpose

The purpose of this paper is to examine whether bonding and bridging social capital of professional athletes affect their performance and whether the impacts vary according to their life cycle stages.

Design/methodology/approach

This study establishes an unbalanced panel of motorboat racers in Japan, and estimates a fixed-effects negative binomial regression model to analyze determining factors in the number of wins in a final, focusing on not only physical factors but also social capital.

Findings

Bridging social capital, measured by the number of racers in the same regional division, has no impact on performance. Bonding social capital, measured by the number of racers who graduated the training institute in the same period, has positive impacts on performance. This positive effect is more salient among racers who are less experienced, and thus need to extract benefits from social capital to augment limited internal resources.

Originality/value

This study adds statistical evidence to previous literature on the contingency theory that different types of social capital have different impacts on performance under different environments.

Details

International Journal of Social Economics, vol. 44 no. 12
Type: Research Article
ISSN: 0306-8293

Keywords

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Article

George K. Chacko

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today…

Abstract

Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 11 no. 2/3
Type: Research Article
ISSN: 1355-5855

Keywords

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Article

Joshua Rupert Hills and Grant Cairncross

This paper aims to understand the perceptions and practices of small accommodation providers regarding the growing area of user‐generated content (UGC) web sites.

Abstract

Purpose

This paper aims to understand the perceptions and practices of small accommodation providers regarding the growing area of user‐generated content (UGC) web sites.

Design/methodology/approach

A total of eight small hospitality enterprise cases of four classifications were selected using a purposive stratified sampling procedure. On‐site semi‐structured interviews are the main source of information.

Findings

Empirical findings indicate that there is a divergence among small accommodation providers with regard to UGC web sites. It finds that small accommodation provider views are varied as to the influence of UGC web sites on traveller decisions. It also shows that some providers are using innovative, proactive practices to respond to UGC web sites, whilst others have limited awareness of the internet and are currently not responding.

Research limitations/implications

The generalisation of this research is limited by its sample size. The research implications are that more research using a more representative sample must be completed on the topic to verify findings.

Practical implications

With great diversity in the awareness and responses of small accommodation providers to changes on the internet for firms not to suffer a competitive disadvantage, they must, at least, stay abreast of developments on the internet, in particular fast‐growing UGC web sites.

Originality/value

Minimal research has been completed on the perceptions and practices of accommodation providers regarding UGC web sites, despite the importance the web sites are thought to have on traveller decisions. This paper should be of interest to tourism hospitality practitioners as well as academic researchers to better understand how practitioners are responding to the emerging issue of UGC web sites.

Details

International Journal of Contemporary Hospitality Management, vol. 23 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

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Article

Maja Šerić

The purpose of this study is to empirically validate the relationships between social Web, integrated marketing communications (IMC) and overall brand equity and to test…

Abstract

Purpose

The purpose of this study is to empirically validate the relationships between social Web, integrated marketing communications (IMC) and overall brand equity and to test the moderating role of national culture on these relationships.

Design/methodology/approach

Data were collected among 475 customers and analysed using the LISREL and partial least squares (PLS) techniques and non-parametric methods.

Findings

Strong positive and significant relationships are found between social Web and IMC on the one hand, and IMC and brand equity on the other, the second relationship being even stronger than the first one. Moreover, national culture is found to exert a statistically significant moderating effect on both relationships.

Research limitations/implications

The findings of this study contribute to the wider knowledge and theoretical understanding of both technology and marketing communications potential in the development of brand equity. The results therefore suggest that brand equity requires a representative brand name and consistent meaning of the brand sustained by social Web and the integration of marketing communications.

Practical implications

Consistency in marketing communications can be considered as a primary basis for brand equity building in companies. Moreover, efficient management of the user-generated content available in social media platforms represents a great challenge for marketers.

Originality/value

Although the connection between social Web, IMC and brand equity was founded in theory, there is a lack of empirical contributions on the causal relationships among these constructs. This gap is filled by the current empirical contribution. Another significant insight of this work lies in considering the role of national culture in the IMC research.

Details

European Journal of Marketing, vol. 51 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

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