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1 – 6 of 6Shadi Bahattab, Shiang-Lih Chen McCain and Jeffrey Lolli
The purpose of this study is to investigate whether customers perceive current cruise ship safety measures provided as meeting a sense of security and their influence on purchase…
Abstract
Purpose
The purpose of this study is to investigate whether customers perceive current cruise ship safety measures provided as meeting a sense of security and their influence on purchase intention. Three types of potential risks associated with cruise lines evaluated were external/internal attacks, malfunctions/accidents and onboard medical/health issues.
Design/methodology/approach
A survey used 12 safety measures questions to examine how cruise ships handle the above three risks, three questions to measure a sense of security and three questions to measure purchase intention. A seven-point Likert scale was applied. Convenience sampling was used. There were 163 valid responses collected.
Findings
All three safety measures evaluated in this study had a direct and positive effect on passengers' Sense of Security. Also, Safety Measure (SM) 2 and Sense of Security had direct and positive effects on purchase intention. Finally, SM1 and SM3 have only indirect impacts on Purchase Intentions via Sense of Security.
Research limitations/implications
Because of the small sample size and the convenience sampling method, the results of this study may lack generalizability.
Practical implications
Cruise managers should be aware that merely providing safety measures that are regulated by guidelines is not sufficient, and passengers must personally see and experience safety measures.
Originality/value
This study evaluated not only customers’ perceptions of safety measures on a cruise ship but also their impact on a sense of security and how that played a moderating role in purchase intention.
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Shiang-Lih Chen McCain, Jeffrey Lolli, Emma Liu and Li-Chun Lin
The study aims to analyze guest comments on the Uber Eats food delivery app (FDA) in the USA during the April–June 2020 COVID-19 pandemic lockdown period. Three aspects…
Abstract
Purpose
The study aims to analyze guest comments on the Uber Eats food delivery app (FDA) in the USA during the April–June 2020 COVID-19 pandemic lockdown period. Three aspects influencing customer satisfaction with the FDA were evaluated in this study: (1) performance on the app, (2) product quality and (3) service quality.
Design/methodology/approach
One thousand customer comments posted on the Uber Eats Google Play app from April 1 to June 30, 2020 were analyzed in this study. The text mining technique was applied to discover the hidden, but meaningful patterns from the unstructured text. Content analysis was applied to systematically analyze the text into organized categories and themes.
Findings
Among the three dimensions evaluated in this study, the most important dimension regarding customers' perceptions toward the FDA was the service quality dimension (40.02%), followed by the FDA's performance dimension (39.43%) and the product quality dimension (20.54%) was least important. Additionally, customers' perceptions towards the three dimensions were all unfavorable and there were more negative comments than the positive comments: FDAs (P/N = 0.728), product quality (P/N = 0.60) and service quality (P/N = 0.865).
Originality/value
Previous studies investigating FDAs assessed solely the performance of the app. However, customers' experience of a food delivery service is comprised of multiple components including the app, the restaurant and the delivery driver. To fill the void, this study evaluated a third-party app performance, product quality and service quality to capture the totality of customers' food delivery service experience.
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John T Bowen and Shiang-Lih Chen McCain
The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of…
Abstract
Purpose
The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials. In 2001, Bowen and Chen developed and implemented a research framework for hotel managers to identify attributes that will increase customer loyalty. Since 2001, a major shift has taken place: demographically, as Baby Boomers retire and pass on, Millennials will become the dominant generational segment.
Design/methodology/approach
The authors use a review of literature to accomplish its purpose.
Findings
The authors argue that the loyalty models developed for Boomers will not be a good fit for Millennials. Three propositions are presented in the paper to help researchers develop models that will explain the customer loyalty of Millennials.
Research limitations/implications
Implications are presented for researchers wishing to investigate the antecedents and consequences of loyalty for Millennials.
Practical implications
The transition from Boomers to Millennials creates a number of opportunities and challenges for managers, which are discussed in the paper.
Originality/value
There has been a dearth of empirical research on customer loyalty models developed for Millennials. This paper is a commentary on past models developed for Boomers and the transition needed to develop models for Millennials. It is hoped this dialogue will spawn research that develops loyalty models for Millennials.
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Shiang‐Lih Chen McCain, Henry Tsai and Nicholas Bellino
The paper aims to examine the antecedents and consequence of casino employees' ethical behavior. In particular, it proposes that both distributive and procedural justice have…
Abstract
Purpose
The paper aims to examine the antecedents and consequence of casino employees' ethical behavior. In particular, it proposes that both distributive and procedural justice have positive influences on such behavior, which in turn positively affects workers' job satisfaction. The paper aims to help casino management pinpoint areas for enhancing and promoting employees' ethical behavior so as to benefit industry stakeholders.
Design/methodology/approach
A questionnaire was designed based on a literature review and preliminary conversations with 37 casino employees. These were distributed to frontline casino employees working in the slot and table games departments. Exploratory factor analysis and path analysis were employed to test the proposed model.
Findings
The paper shows that casino employees' ethical behavior was positively influenced by both procedural and distributive justice, with the former a slightly stronger motivator. Of the three proposed determinants of casino employees' job satisfaction, distributive justice had the most strongly positive effect.
Practical implications
This paper suggests that action could be taken by management to enhance employees' perception of both distributive and procedural justice to motivate ethical behavior. Furthermore, casino managers should be aware that distributive justice plays a more important role than procedural justice and ethical behavior in enhancing casino employees' job satisfaction. In making decisions, they should consider outcome fairness to demonstrate distributive justice.
Originality/value
Currently, to the best of the authours' knowledge, there is no study linking both distributive and procedural justice with employees' ethical behavior and job satisfaction within a single framework. In addition, there is no research evaluating how organizational justice influences employees' ethical behavior when interacting with customers. This paper fills this gap.
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