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Article
Publication date: 1 March 1971

Ian Campbell and Sherril Kennedy

Points to some directions for marketing to go in order to improve upon salesmanship. Looks at how marketing as a discipline is taught in business schools and stresses the…

Abstract

Points to some directions for marketing to go in order to improve upon salesmanship. Looks at how marketing as a discipline is taught in business schools and stresses the importance of defining its key concept. Suggests that systemization and structure are key tools of marketing, and, allied with the right training approach, will prove the improvements required in this field.

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European Journal of Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 May 1984

Sherril H. Kennedy and Catherine M. Setchfield

Introduction In his quest to maintain or gain market share, the manufacturer of branded goods makes various assumptions about potential customers, using his current…

Abstract

Introduction In his quest to maintain or gain market share, the manufacturer of branded goods makes various assumptions about potential customers, using his current knowledge to picture who they are and how they can be reached cost‐effectively. In essence, he builds on the socio‐demographic characteristics and assumes that people of a particular profile will respond to image, price, point‐of‐sale material, competitions or bargain offers. His decision is made and implemented and, provided the outcome is satisfactory, it is taken that the assumptions are correct. If the market reacts in an unexpected way, he deems that perhaps there were other variables which affected behaviour—or perhaps that his judgement was wrong—in which event he is apt to try another tack to see if that will produce the desired response. He works best on experience and rationalisation, believing that his inadequate knowledge of the market‐place is unavoidable and that he is doing the best he can in the circumstances.

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Management Decision, vol. 22 no. 5
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 March 1977

Sherril H. Kennedy

Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy…

Abstract

Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world. Suggests a company's experience, particularly in the industrial and service sectors will rely heavily on personal contact with employees, e.g. employees will portray an image of the company as it effects them. Proposes that all people external to the company but coming into contact with it receive the same image. Pinpoints a questionnaire involving a company image profile of engineering where employees are slightly pessimistic – includes these in question and answer format. Concludes that a company's good image among its employees and subsequently among those outside it, rests in the hands of top management. – and how can this be ignored?

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European Journal of Marketing, vol. 11 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1990

Gordon Wills, Sherril H. Kennedy, John Cheese and Angela Rushton

To achieve a full understanding of the role ofmarketing from plan to profit requires a knowledgeof the basic building blocks. This textbookintroduces the key concepts in…

Abstract

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

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Management Decision, vol. 28 no. 2
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 18 December 2003

Audhesh K. Paswan

This study empirically explores one of the important channel issues – the relationship between various channel support given to channel partners and the perceived (by…

Abstract

This study empirically explores one of the important channel issues – the relationship between various channel support given to channel partners and the perceived (by managers) goal‐orientation of a firm. Results from an emerging market, India, indicate that perceived orientation towards both profitability and market share is not associated with any of the channel support considered. Growth orientation however is strongly associated with most of the channel support activities – both business (e.g., business advice, pricing and ordering assistance, and personnel training) as well as marketing (advertising support, sales promotional material, and inventory management assistance) oriented activities. In contrast, perceived sales volume orientation is only associated with advertising support and business advice, however, the relationship is negative. These findings have interesting implications for channel management and channel motivation.

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Asia Pacific Journal of Marketing and Logistics, vol. 15 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 January 1983

Gordon Wills

What's Going on at Buckingham? Is it rash or rational? Crazy or calculated? The decision to launch an entirely independent, new type of management school at university…

Abstract

What's Going on at Buckingham? Is it rash or rational? Crazy or calculated? The decision to launch an entirely independent, new type of management school at university level may seem more than a shade imprudent, especially in today's uncertain economic climate. Yet the Management Centre from Buckingham (UMCB), to be launched shortly with senior staff from existing university schools and myself as Principal, is just such a venture. We will be going into business in the autumn with Professor Reg Revans as our President.

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Journal of Management Development, vol. 2 no. 1
Type: Research Article
ISSN: 0262-1711

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Article
Publication date: 1 March 1988

Graham Robinson

This article describes the application of principles applied in the development of a Masters programme in Public Administration in the Netherlands fifteen years ago to the…

Abstract

This article describes the application of principles applied in the development of a Masters programme in Public Administration in the Netherlands fifteen years ago to the design of a very different programme for senior managers in a UK public bureaucracy. Both programmes placed heavy emphasis upon the role of the manager as learner and on the importance of practical application as the most significant part of the learning process. Rather than teach techniques the development team offered a variety of well established frameworks by means of which participants were encouraged to develop their understanding of themselves, their organisations, their roles within them and the pressures for change arising within the environment of their organisation. The objective was not only to develop areas of managerial competence but, perhaps more significantly, to encourage the higher levels of confidence necessary to managing in an increasingly uncertain and pressured environment. A significant contributor to the achievement of this end was a concentration on those frameworks which had worked effectively in a wide variety of situations and circumstances rather than on more novel and, perhaps, more fashionable approaches.

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International Journal of Public Sector Management, vol. 1 no. 3
Type: Research Article
ISSN: 0951-3558

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Article
Publication date: 1 January 1985

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to…

Abstract

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

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Management Decision, vol. 23 no. 1
Type: Research Article
ISSN: 0025-1747

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Abstract

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European Journal of Marketing, vol. 40 no. 7/8
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 June 1983

This article has been compiled from Press material which supported the launch of a new Management Centre a couple of months ago

Abstract

This article has been compiled from Press material which supported the launch of a new Management Centre a couple of months ago

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Education + Training, vol. 25 no. 6
Type: Research Article
ISSN: 0040-0912

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