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The proliferation of non-fungible token (NFT)-based crypto-art platforms has transformed how creators manage, own and earn money through the creation, assets and identity of their digital works. Despite this, no studies have examined the drivers of continuous content contribution behavior (CCCB) toward NFTs. Hence, this study draws on the theory of relational bonds to examine how various relational bonds affect feelings of psychological ownership, which, in turn, affects CCCB on metaverse platforms.

Using structural equation modeling and importance-performance matrix analysis, an online survey of 434 content creators from prominent NFT platforms empirically validated the research hypotheses.

Financial, structural, and social bonds positively affect psychological ownership, which in turn encourages CCCBs. The results of the importance-performance matrix analysis reveal that male content creators prioritized virtual reputation and social enhancement, whereas female content creators prioritized personalization and monetary gains.

We examine Web 3.0 and the NFT creators’ network that characterizes the governance practices of the metaverse. Consequently, the findings facilitate a better understanding of creator economy and meta-verse commerce.

The proliferation of digital communication on social media provides new opportunities for businesses to take advantage of Internet memes to boost customer engagement. Academic literature on digital communications mostly focuses on popular forms such as selfies, branded posts, and branded emoticons. Less attention has been paid to brand memes and their implications for brand management. Based on the cue utilization theory, this research aims to investigate the informational cues of brand memes foster brand partnerships.

The structural equation modeling and importance-performance matrix analysis were used to empirically validate the research hypotheses with 595 respondents to an online survey.

Three informational cues of brand memes (i.e. comprehensibility, novelty, and meme-brand congruity) stimulated consumers' attitudes, which in turn impacted consumer-brand relationships. Another brand meme informational cue, sarcasm, negatively moderated the relationships between the three informational cues and consumer-brand relationships.

Our findings indicate that a brand can engage consumers in conversations on social media and foster long-term consumer-brand relationships through brand memes.

This study aims to identify the factors and propose a conceptual framework for the civil aviation industry from the sustainability perspective with the participation of international entrepreneurs. Based on the results of this study, international decision-makers and entrepreneurs in the civil aviation transportation industry will better understand their decision-making processes. A combination of interpretive structural modelling (ISM) and matrix-based multiplication applied to a classification (MICMAC) was used to classify practical factors to depict a conceptual model based on their level and classification in the sustainable supply chain (SSC) of the civil aviation transportation industry. In this study, special attention has been paid to the issue of sustainability as an essential mechanism for developing international entrepreneurship in the civil aviation transportation industry. The factor of flexibility in service production was identified as the driver factor; the factors of organisational commitment to a SSC were found to have the highest driver-dependent power that can attract international entrepreneurs in this field.

While there is research that has explored how institutions have responded to various crises, these are usually locally or regionally situated. However, no event has impacted higher education globally like COVID-19 and it will certainly alter the way top administrators lead and how institutions move forward. Thus, this chapter will explore how to better understand how presidents and top administrators navigate the (inter)national geopolitics as they move the institution forward. In addition, clear and up-to-date communication has proven to be important in battling this crisis. Thus, how presidents at national universities have communicated with students, faculty, staff, and various off-campus communities members regarding COVID-19 and how they have achieved is important to explore. Our findings suggest that presidents and top administrators need to build support to help them navigate the political roadblocks they may encounter. Findings also suggest that communication is the main role they play as leaders on their campus. On/off-campus community members see the presidents as the face of the university and key communicator as relates to communicating what the institutions is doing and how they are addressing the crisis. This chapter helps in better understanding the roles presidents and top administrators play during a global crisis.

The purpose of this study is to improve the thermal management of lithium-ion batteries. The phase change material (PCM) cooling does not require additional equipment to consume energy. To improve the heat dissipation capacity of batteries, fins are added in the PCM to enhance the heat transfer process.

Computational fluid dynamics method is used to study the influence of number of vertical fins and ring fins (i.e. 2, 4, 6 and 8 vertical fins, and 2, 3, 4 and 5 ring fins) and the combination of them on the cooling performance.

The battery maximum temperature can be decreased by the PCM with vertical or ring fins, and it can be further decreased by the combination of them. The PCM with eight vertical fins and five ring fins reduces the battery maximum temperature by 5.21 K. In addition, the temperature and liquid-phase distributions of the battery and PCM are affected by the design of the cooling system.

This work can provide guidelines for the development of new and efficient PCM cooling systems for lithium-ion batteries.

The combination of PCM and fins can be used to reduce the battery maximum temperature and temperature difference.

This study aims to examine how governing bodies demonstrated stakeholder engagement during the time of the COVID-19 crisis in South Africa.

This study uses a qualitative approach based on semi-structured interviews with 18 participants, comprising of preparers of financial statements, board members and management consultants/advisors. The study also relied on the analysis of articles on corporate webpages and publications produced by professional bodies on the economic, social and environmental impact of COVID-19.

The results of this study indicated that governing bodies demonstrated stakeholder engagement during times of crisis through transparent reporting, corporate social responsibility initiatives and active stakeholder inclusivity.

This study contributes to the body of research on stakeholder engagement during a crisis and provides evidence of the role stakeholder inclusivity can play in responding to a crisis. The findings will be useful in understanding the importance of stakeholder engagement during times of crisis. The study is one of the first, to the best of the authors’ knowledge, to evaluate how stakeholder engagement principles can be followed by governing bodies during a crisis.

This study aims to propose a model that delineated the diffusion process of product-harm misinformation on social media. Drawing on theoretical insights from cue diagnosticity and corporate associations, the proposed model mapped out how consumers' information skepticism and perceived content credibility influence their perceived diagnosticity of the product-harm misinformation and corporate ability (CA) associations with the company being impacted, which in turn influenced their trust toward the company and negative word-of-mouth (NWOM) intention.

A survey was conducted with 504 US consumers to empirically test the proposed model. Following the survey, in-depth interviews were conducted with 11 communication professionals regarding the applicability of the model.

When exposed to product-harm misinformation on social media, consumers' perceived diagnosticity of misinformation was negatively impacted by their information skepticism and positively impacted by perceived content credibility of misinformation. Perceived diagnosticity of product-harm misinformation negatively impacted consumers' CA associations, which then led to decreased trust and increased NWOM intention. Findings from the interviews further supported the diffusion process and provided insights on strategies to combat product-harm misinformation. Strategies shared by the interviewees included preparedness and social listening, proactive outreach and building strong CA associations as preventative measures.

This study incorporates the theoretical frameworks of cue diagnosticity and corporate associations into the scholarship of misinformation and specifically addresses the unique diffusion process of product-harm misinformation on social media. This study provides insights and tangible recommendations for communication professionals to combat product-harm misinformation.

This study investigates organizations' non-adoption intention towards the enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning theory to examine the impact of various risks on non-adoption intention towards the enterprise metaverse.

A total of 294 responses were collected to examine the proposed hypotheses. A structural equation modelling technique was used to investigate the hypotheses using SPSS AMOS and PROCESS MACRO.

The results of this study reveal that performance, security and psychological risks are significantly associated with non-adoption intention towards enterprise metaverse. Further, distrust significantly meditates the association between performance risk, social risk, technological dependence risk, security risk and psychological risk and non-adoption intention towards enterprise metaverse. Moreover, the results of moderated-mediation hypotheses indicate that the mediating effect of distrust on the association among performance risk, social risk, psychological risk and non-adoption intention towards enterprise metaverse is higher for individuals having high technostress compared to individuals having low technostress.

The study's findings will enrich the metaverse literature. Further, it provides a deeper understanding of enterprise metaverse adoption from a B2B perspective using the underpinnings of IRT. The study helps organizations understand the risks associated with the adoption of the enterprise metaverse.

This paper aims to present an unconditionally energy-stable scheme for approximating the convective heat transfer equation.

The scheme stems from the generalized positive auxiliary variable (gPAV) idea and exploits a special treatment for the convection term. The original convection term is replaced by its linear approximation plus a correction term, which is under the control of an auxiliary variable. The scheme entails the computation of two temperature fields within each time step, and the linear algebraic system resulting from the discretization involves a coefficient matrix that is updated periodically. This auxiliary variable is given by a well-defined explicit formula that guarantees the positivity of its computed value.

Compared with the semi-implicit scheme and the gPAV-based scheme without the treatment on the convection term, the current scheme can provide an expanded accuracy range and achieve more accurate simulations at large (or fairly large) time step sizes. Extensive numerical experiments have been presented to demonstrate the accuracy and stability performance of the scheme developed herein.

This study shows the unconditional discrete energy stability property of the current scheme, irrespective of the time step sizes.