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The COVID-19 pandemic has had a catastrophic impact on the tourist activity in Kenya. Global lockdown has limited travel resulting to losses in the tourism sector. This paper discusses the specific role that fiscal policy plays to improve tourism competitiveness in Kenya. Specifically, the study examines how Kenyan government can revive the tourism economy to improve its competitiveness.

A tourism demand model to explore relationship between fiscal policies and inbound tourism in Kenya is developed. This study uses a Markov regime-switching (MS) regression model to establish the relationships that exist between COVID-19 pandemic, fiscal policies and tourism revenue in Kenya.

The estimation results of the Markov-switching dynamic regression showed that the coefficients of international tourists arrivals, domestic bed occupancy and international bed occupancy are positive and significant with p-values of 0.000 during the pandemic period. The findings show that the transitioning periods during the fiscal policy shifts had an effect on the international arrivals. Therefore, fiscal incentives were key in influencing tourism arrivals and bednights occupancies.

The theoretical implications show that to promote the state of high international and domestic tourist arrivals, the government should encourage more fiscal spending initiatives that encourage the increase in tourist arrivals and occupancies such as vaccinations against COVID-19 and promoting safe spaces for visitors within the destination is key towards reviving the sector. In order to curb the hysteresis effects of COVID-19 related depression and resultant impacts on GDP, there is a need to review the national fiscal policies and target fiscal policies on the cyclical effects of the COVID-19 impacts on international tourism market.

This research develops an economic model that builds accurate relationships between fiscal policies, pandemics and tourism destination competitiveness as a means of informing competitive tourism management strategies and governance.

The purpose of this paper is to understand the causes and effects of overtourism within the East African region. The paper examines how national governments address the problem of overtourism in East Africa and determines underlying principles and best practice in sustainable tourism certification, local governance and management in dealing with overtourism.

To address the objectives, the researcher conducted an exploratory experience survey research design. The study examines the different articles in the subject area and interview findings of practitioner respondents. Based on a review of the existing dimensions of overtourism, the effects of overtourism and local governance, the study sought to derive a holistic (systemic and integrated) perspective on the subject matter.

The paper presents valuable evidence from industry practitioners on the effects of overtourism in East Africa by classifying the effects as psychological, physical, economic and socio-cultural. Further, the paper examines how East African governments address the problem of overtourism and gives recommendations on ways to enforce, govern and coordinate implementation of tourism regulations and policies in East Africa.

This paper is the first to address overtourism in the context of East Africa, examining different local and innovative approaches to dealing with the impacts of overtourism in an East African context.

Globally, poverty has been a persistent problem despite decades of unprecedented growth. The purpose of this paper is to deliberate on a sustainable livelihoods and poverty eradication approach in an African context.

The paper aims to bridge the gaps in poverty eradication strategies in East Africa by examining recent literature on livelihoods approaches and poverty eradication approaches.

Safari tourism is one way of connecting poor communities in Kenya to the tourism industry. The development of community conservancies in Kenya presents yet more opportunities for communities to be integrated with the sector. The Africanization of the tourism sector in Kenya is a priority, as communities embrace tourism and poverty eradication measures.

There is a need for the Safari tourism sector to integrate the local community’s indigenous knowledge systems, community social capital and the community’s natural capital with tourism product development and diversification.

The paper draws on applied research and technical analysis of the unique opportunities for enhancing sustainable poverty eradication through the tourism sector in East Africa and, more particularly, a Kenyan context.

This chapter seeks to examine the roles of child rights in fostering inclusive sustainable tourism development in Kenyan context. Specifically, it examines the importance of protective, participatory and provision rights of children in tourism sector in African context. The chapter adopts an interdisciplinary content analysis approach to determine themes and relationships between child rights and inclusive sustainable tourism development studies. Theoretical discussion on the contested ideologies on child rights brings out the varied multi-disciplinary perspectives on child rights that continue to create differences in views about the roles of children in tourism especially in African context. The chapter findings show that child right approach is required in the development of a more integrated, inclusive and sustainable tourism sector. Further, a framework for child centered integrated rights approach to Sustainable Tourism is proposed and the study examines the parameters toward advancing the child rights approach. In order to address the vulnerabilities, negative impacts and marginalization of children in tourism development and planning discourse in African context, there is need to design and build safeguards that reduce the exposure of children in African context by focusing on children-centric tourism development strategies and policies for the sector.

This chapter proposes an insight of the involvement of children in sustainability activities at the African Network for Policy Research and Advocacy for Sustainability (ANPRAS), a non-governmental organisation (NGO) established in Mauritius and affiliated with the African Union. The objective is to demonstrate that children, as ambassadors, and through civic actions, can assume leading positions to remind communities of their responsibilities towards the achievement of sustainability goals. The methodology is based on desk-based research, archived documents at ANPRAS office and information from its website. Data were analysed using the interpretivist paradigms. The overall findings show that children, as sustainability ambassadors, can act as potential agents of change, as they play pivotal roles in decision-making of their parents. Engaging children in sustainability actions transforms children into sustainability advocates and in return, they are empowered to rope in their parents, relatives, friends and peers. Children as sustainability transformers have successfully demonstrated how they aligned themselves with the philosophy of ANPRAS: a small step in sustainability, a significant step in philanthropy. Unlike a number of studies which portray children as undermined members of the community, this chapter by shows that children in Mauritius occupy a leading position in civic actions and sustainability activities organised by ANPRAS provide anecdotal evidence on children's pivotal roles in attaining sustainability goals. The chapter advocates for children empowerment which should be a core component of sustainability initiatives, as children's support is required to achieving the Sustainable Development Goals (SDGs). As a result, recommendations from this chapter give sufficient substance to explain that children are neither passive nor powerless. The conclusion of this chapter serves as inspiration to other NGOs and organisations seeking to engage children, as ambassador in sustainability initiatives.

This study explores the potential of cultural heritage product in the promotion of Kenya's tourism. The Ministry of Tourism Strategic Plan 2008–2012 identified the untapped tourism potential in the areas of eco-tourism, culture, conference and cruise as an opportunity for the future of Kenya's tourism. The report isolated inadequate development of the cultural product as a major weakness in Kenya's tourism. Invention in the cultural heritage tourism product (CHTP) would ease overdependence on beach and wildlife tourism for sustainability and leverage Tourist Destination Kenya's (TDK) competitiveness. This can only be achieved if a blueprint for heritage conservation and tourism is developed and implemented. To achieve its objective, this study employed observation, in-depth interviews and a review of secondary data to investigate current CHTP practices. The research was extended to cultural and heritage site visits. The sites were selected in a non-probabilistic manner based on their cultural significance. The study established that Kenya has a rich CHTP which has not been fully exploited for the purpose of tourism. It observed that the promotion of cultural heritage tourism in Kenya is weakened by lack of proper policies and poor perception of culture as a tourism product. It concluded that cultural tourism has the potential to withstand the ravages of COVID-19 due to its structure and nostalgic characteristics. This study recommends a policy framework heralding effective CHTP management and a post-COVID-19 recovery program marked by new protocols. The study is novel in its methodology, choice of sites and COVID-19 reality.

This chapter examines the existing support systems available to educators and students for the implementation of travel and tourism education during the lockdown period following the declaration of COVID-19 as a pandemic. It also explores ways in which stakeholders, namely, policymakers, schools, travel and tourism educators, learners and others, should rethink and re-inforce the existing support systems to support travel and tourism education in an eventual educational crisis. A lack of subject-specific reports and literature on the ways travel and tourism educators and learners managed during the crisis justifies the importance of this chapter as it provides empirical evidence of a broad set of human experiences. The research design is conceptualized for a framework of future planning and response in crises for the continuity of travel and tourism education exploring change management approaches to coordination, critical processes and tools for rebuilding the support system for quality travel and tourism education. Methodologically, the voices and experiences of secondary travel and tourism educators facing teaching and learning through the period of crisis are gauged through interviews and discussion. This chapter informs about how the existing support system for travel and tourism education requires further reinforcement post COVID-19 to ensure access, equity, equality, gender equality protection, quality and continuity.