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Article
Publication date: 13 February 2017

Beyond awareness: improving outreach and marketing through user surveys

Darcy Del Bosque, Rosan Mitola, Susie Skarl and Shelley Heaton

The purpose of this paper is to investigate the awareness of library research services, the top desires for new services and overall satisfaction of undergraduate students…

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Abstract

Purpose

The purpose of this paper is to investigate the awareness of library research services, the top desires for new services and overall satisfaction of undergraduate students to plan outreach and marketing efforts.

Design/methodology/approach

Researchers developed a survey which was administered both on an iPad and in paper copies. To gather feedback from a wide-variety of students, surveys were distributed outside campus buildings at four locations.

Findings

This study demonstrates the need to survey undergraduate students about their use of research services, to effectively plan outreach and marketing efforts. The differences between high-users’ and low-users’ expectations of the library inform and impact potential outreach and marketing efforts. Reaching both groups of students requires that not only awareness of library services increase but also that the knowledge of the value of the library increases, to convert simple awareness of services into use.

Research limitations/implications

Surveys were distributed at one institution, and results may be skewed based on local demographics.

Originality/value

While surveying undergraduate students is common, little research exists demonstrating how outreach and marketing can be informed by evaluating feedback from high and low-users of library services.

Details

Reference Services Review, vol. 45 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/RSR-02-2016-0009
ISSN: 0090-7324

Keywords

  • Marketing
  • Academic libraries
  • Undergraduates
  • Promotion
  • Outreach
  • Research services

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Article
Publication date: 1 March 2002

Research and Information Services in Lied Library

Shelley Heaton, Victoria Nozero and Wendy Starkweather

The issues involved in the planning for Research and Information Services at the Lied Library are discussed. Planning took place over an 11‐year period and required…

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Abstract

The issues involved in the planning for Research and Information Services at the Lied Library are discussed. Planning took place over an 11‐year period and required ongoing flexibility and adaptability to change during the extended time between initial planning and opening day. Some decisions regarding technology were made so late in the process that their full impact on services was not known until they were experienced when the building opened for use.

Details

Library Hi Tech, vol. 20 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/07378830210420681
ISSN: 0737-8831

Keywords

  • Academic libraries
  • Information technology
  • Planning
  • Information services

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Article
Publication date: 1 March 2002

Planning the UNLV Lied Library

Shelley Heaton and Kenneth E. Marks

The Lied Library was planned and constructed over a ten‐year period. During this process, the library staff tried to plan for new technology by making the building as…

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Abstract

The Lied Library was planned and constructed over a ten‐year period. During this process, the library staff tried to plan for new technology by making the building as flexible as possible. Although the staff had very little technological or planning experience in the early years, they were able to successfully plan a technologically advanced building. Much of the success of this venture came by researching technology, and constant revision of plans to incorporate changes. Through careful infrastructure planning, no major changes were needed to accommodate technological upgrades. and Kenneth E. Marks

Details

Library Hi Tech, vol. 20 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/07378830210420654
ISSN: 0737-8831

Keywords

  • Planning
  • Academic libraries

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Article
Publication date: 1 December 1998

A Flexible Instruction Program: How Demographics Drive the Design

Victoria A. Nozero, Penelope A. Whitten, Shelley Heaton, Kay Tuma, Nancy Master and Alison Armstrong

As the University of Nevada, Las Vegas continues building its new library, questions arise: Will the library instruction section be responsible for teaching students how…

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Abstract

As the University of Nevada, Las Vegas continues building its new library, questions arise: Will the library instruction section be responsible for teaching students how to use word processing software? How will the new location affect the demand for bibliographic instruction? What will the new classrooms look like? In addition, staffing limitations, the library’s electronic environment, support from the teaching faculty, the library’s budget, and user demographics produce pressures that drive the direction an instruction program ultimately follows. The library staff can influence and control all of these pressures except one: user demographics. In this article, the authors discuss UNLV’s user population, how it has affected the development of a flexible library instruction program at UNLV, and how the online tutorial at another large urban university relates to its user population.

Details

Reference Services Review, vol. 26 no. 3/4
Type: Research Article
DOI: https://doi.org/10.1108/00907329810307768
ISSN: 0090-7324

Keywords

  • Demographics
  • University libraries
  • Students

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Article
Publication date: 1 March 2005

Research and Information Services at Lied Library: Restructured, revitalized and planning for the future

Victoria Nozero and Priscilla Finley

This paper summarizes the changes in the organization and services of the Research and Information Department since moving into Lied Library.

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Abstract

Purpose

This paper summarizes the changes in the organization and services of the Research and Information Department since moving into Lied Library.

Design/methodology/approach

Includes a description of reorganization and strategic planning efforts of the department, along with possible future direction for the evolution of services, space utilization and staffing.

Findings

The reality of living in the new facility, Lied Library, proved to require changes not envisioned during the planning phase. Lied Library is not a static environment. Allocation of space and the way services are provided to customers continue to evolve.

Originality/value

This paper will be helpful to others planning a new academic library, and highlights the need for ongoing planning and evaluation of services after the building project is completed. It also describes successful and less successful strategic planning efforts for an academic reference department.

Details

Library Hi Tech, vol. 23 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/07378830510586702
ISSN: 0737-8831

Keywords

  • Reference services
  • Academic libraries
  • Redesign

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Article
Publication date: 1 August 1963

The Library World Volume 65 Issue 2

SINCE the year 1940, there have appeared two major reports on the Public Library system in Great Britain. The first, “The public library system of Great Britain: a report…

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Abstract

SINCE the year 1940, there have appeared two major reports on the Public Library system in Great Britain. The first, “The public library system of Great Britain: a report on its present condition, with proposals for post‐war re‐organisation” by Lionel R. McColvin, appeared in 1942. It suggested sweeping changes in the organisation of the public library system, more radical and far‐reaching than those embodied in the recent recommendations of the Library Association for local government reform. On library co‐operation, the report was equally radical, though certain similarities with the recommendations of the second report are apparent.

Details

New Library World, vol. 65 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/eb009480
ISSN: 0307-4803

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Article
Publication date: 1 September 1931

The Library World Volume 34 Issue 5

THE year that is ending has not been a dramatic one from the library point of view, but it has been full of interest and activity. No outstanding library has been built or…

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THE year that is ending has not been a dramatic one from the library point of view, but it has been full of interest and activity. No outstanding library has been built or re‐modelled, but many quite interesting and effective ones have been added to the service; and there is a growing tendency for the library to enlarge its functions and to become a social centre as well as a place for reading and for the lending of books. The new plan leans towards the library on simple lines, with fewer divisions into apartments; indeed, the library in one room, the smallest models of which are the attractive new libraries at Halifax, forms a norm to which in a greater or less degree the new buildings approximate. Lectures, debating classes, listening groups and exhibitions increase. In respect of listening groups it may be said that the number of libraries now trying them is very large, but they cannot be said to be successful everywhere from the point of view of the mere numbers attending them. We hope this experiment will continue. Children's work increases in almost geometrical ratio to every other kind, and the time has come, as a writer remarks in a contemporary, that the children's librarians were organized.

Details

New Library World, vol. 34 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/eb009150
ISSN: 0307-4803

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Article
Publication date: 1 April 1949

ASLIB PROCEEDINGS

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing…

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It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.

Details

Aslib Proceedings, vol. 1 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/eb049340
ISSN: 0001-253X

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Article
Publication date: 1 June 1931

The Library World Volume 34 Issue 2

OWING to the comparatively early date in the year of the Library Association Conference, this number of THE LIBRARY WORLD is published so that it may be in the hands of…

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OWING to the comparatively early date in the year of the Library Association Conference, this number of THE LIBRARY WORLD is published so that it may be in the hands of our readers before it begins. The official programme is not in the hands of members at the time we write, but the circumstances are such this year that delay has been inevitable. We have dwelt already on the good fortune we enjoy in going to the beautiful West‐Country Spa. At this time of year it is at its best, and, if the weather is more genial than this weather‐chequered year gives us reason to expect, the Conference should be memorable on that account alone. The Conference has always been the focus of library friendships, and this idea, now that the Association is so large, should be developed. To be a member is to be one of a freemasonry of librarians, pledged to help and forward the work of one another. It is not in the conference rooms alone, where we listen, not always completely awake, to papers not always eloquent or cleverly read, that we gain most, although no one would discount these; it is in the hotels and boarding houses and restaurants, over dinner tables and in the easy chairs of the lounges, that we draw out really useful business information. In short, shop is the subject‐matter of conference conversation, and only misanthropic curmudgeons think otherwise.

Details

New Library World, vol. 34 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/eb009147
ISSN: 0307-4803

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Article
Publication date: 1 February 1952

The Library World Volume 53 Issue 18

BY February most of the parties, which are a gracious feature of modern libraries, are over. They arise from Staff Guilds, which now in most libraries associate the…

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BY February most of the parties, which are a gracious feature of modern libraries, are over. They arise from Staff Guilds, which now in most libraries associate the workers, and some of them are on a large scale. We have been represented at only a few of these but there seems to be a great fund of friendliness upon which the modern librarian can draw nowadays. An interesting one was that of the National Central Library Staff which, by a neighbourly arrangement, was held at Chaucer House. A reunion has been held of old and new members of the Croydon Staff Guild and no doubt there were many others. One New Year party was a small but notable dinner at Charing Cross Hotel where the 100th issue of The Library Review was toasted eloquently by the President of the Library Association and amongst the guests were Mr. C. O. G. Douie who was secretary of the Kenyon Committee of the 1927 Library Report and well‐known librarians and journalists. To us it was notable for the assertion by Mr. R. D. Macleod that amongst the young writers were too many who wrote glibly but without that research which good professional writing demanded; but he was sure that where intelligent industry was shown any article resulting would find a place in library journals.

Details

New Library World, vol. 53 no. 18
Type: Research Article
DOI: https://doi.org/10.1108/eb009354
ISSN: 0307-4803

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