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Article
Publication date: 11 July 2019

Mark Tadajewski and Brian Jones

281

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Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
DOI:
ISSN: 1755-750X

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-723-0

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Article
Publication date: 1 February 2006

239

Abstract

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Journal of Business & Industrial Marketing, vol. 21 no. 2
Type: Research Article
DOI:
ISSN: 0885-8624

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Article
Publication date: 16 January 2014

223

Abstract

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Journal of Business & Industrial Marketing, vol. 29 no. 1
Type: Research Article
DOI:
ISSN: 0885-8624

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Article
Publication date: 3 July 2007

Goran Svensson

346

Abstract

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European Business Review, vol. 19 no. 4
Type: Research Article
DOI:
ISSN: 0955-534X

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Book part
Publication date: 13 July 2011

Abstract

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
DOI:
ISBN: 978-0-85724-897-8

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Book part
Publication date: 13 July 2011

Abstract

Details

Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
DOI:
ISBN: 978-0-85724-897-8

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Article
Publication date: 12 September 2019

Michael Richard Hyman and Alena Kostyk

671

Abstract

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European Journal of Marketing, vol. 53 no. 8
Type: Research Article
DOI:
ISSN: 0309-0566

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Article
Publication date: 18 August 2014

Brian Jones

100

Abstract

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Journal of Historical Research in Marketing, vol. 6 no. 3
Type: Research Article
DOI:
ISSN: 1755-750X

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Article
Publication date: 20 November 2007

Stephen Brown

594

Abstract

Details

European Journal of Marketing, vol. 41 no. 11/12
Type: Research Article
DOI:
ISSN: 0309-0566

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