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International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 1
Type: Research Article
ISSN: 1750-6182

Article
Publication date: 16 March 2012

Yu‐Chih Huang, Sheila J. Backman and Kenneth F. Backman

The virtual world environment presents new business opportunities for building destination images that allow customers to make an informed decision and initiate travel…

1306

Abstract

Purpose

The virtual world environment presents new business opportunities for building destination images that allow customers to make an informed decision and initiate travel arrangements. The purpose of this study is to investigate the applicability of flow theory and the concept of involvement in understanding the impacts of virtual experiences of Second Life on people's travel intentions.

Design/methodology/approach

Undergraduate college students at Clemson University were chosen as participants and data was collected in April 2009, entailing 42 usable surveys.

Findings

The results validate the notion that flow is a useful and practical instrument to understand users' experiences while navigating the 3D virtual world of Second Life. The achievement of an engaging and pleasant experience in Second Life is influenced by three factors: the skills available to tackle challenging tasks, the perception of interactivity, and the degree of presence sensation perceived by customers. Furthermore, the findings indicated that flow experience mediated the association between involvement and people's behavioral intentions.

Originality/value

This study is a stepping stone on the road to investigating new marketing media, as more systematic research is needed to investigate the virtual experience and its effects on how travelers make decisions.

Details

Journal of Hospitality and Tourism Technology, vol. 3 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 2 March 2015

Maloud Shakona, Kenneth Backman, Sheila Backman, William Norman, Ye Luo and Lauren Duffy

The purpose of this paper is to explore the influence of Islamic beliefs and practices on leisure and travel behavior of Muslims in Clemson, South Carolina. With the…

2159

Abstract

Purpose

The purpose of this paper is to explore the influence of Islamic beliefs and practices on leisure and travel behavior of Muslims in Clemson, South Carolina. With the increase of Muslims in the USA, from both conversion and immigration, it is important to examine the effects of their religion on leisure and travel behavior.

Design/methodology/approach

Using the grounded theory approach, semi-structured interviews with six Muslim men and six Muslim women of different nationalities were conducted in English in the local Mosque of Clemson, South Carolina, in the fall of 2011.

Findings

The results provide some evidence that Islamic beliefs and behavioral practices influence leisure and travel behavior of Muslims in the USA. The study identifies seven major themes that play an important role in determining leisure and travel behavior of Muslims in Clemson. These are the importance of mosques, traveling with a Mohram, Hijab and a dress code for men and women, drinking alcohol and being in places where alcohol is served, eating pork, Holy Month of Ramadan and Dabiha.

Practical implications

The study highlights the need for tourism marketers to pay more attention to the influence of religion on leisure and travel behavior of Muslim travelers.

Originality/value

The study provides the tourism industry with a better understanding of the importance of religion influences on the special needs of Muslim travelers and shows how the industry can better accommodate these needs.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Book part
Publication date: 22 June 2012

Maria Amoamo is a post-doctoral fellow in Te Tumu, the School of Māori Pacific and Indigenous Studies at University of Otago in New Zealand. Maria's research interests…

Abstract

Maria Amoamo is a post-doctoral fellow in Te Tumu, the School of Māori Pacific and Indigenous Studies at University of Otago in New Zealand. Maria's research interests include the representation of indigenous, cultural and heritage tourism. Her PhD thesis examined the issue of identity in relation to Māori regional tourism within a post-colonial framework. She is currently examining the economic value of identity in relation to determining ‘what is the profile of Māori tourism in Dunedin?’ Maria is also examining the issue of social vulnerability and resilience of Pacific Island communities in relation to tourism.

Details

Field Guide to Case Study Research in Tourism, Hospitality and Leisure
Type: Book
ISBN: 978-1-78052-742-0

Content available
Book part
Publication date: 22 June 2012

Abstract

Details

Field Guide to Case Study Research in Tourism, Hospitality and Leisure
Type: Book
ISBN: 978-1-78052-742-0

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