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Article
Publication date: 9 January 2025

Shayan Shaikh and Michaela Gummerum

Whereas research on brand value co-creation is being conducted from a number of different perspectives, the psycho-social mechanisms that motivate consumers towards brand value…

Abstract

Purpose

Whereas research on brand value co-creation is being conducted from a number of different perspectives, the psycho-social mechanisms that motivate consumers towards brand value co-creation have room for theory development. The purpose of this paper is to contribute to the literature on brand value co-creation in luxury consumption by analysing the role of a number of psychological constructs that impact consumers’ proclivity towards brand value co-creation.

Design/methodology/approach

The data for this study were collected through a large-scale questionnaire-based design and were evaluated using a multivariate statistical analysis technique.

Findings

The results show that the need for autonomy, the need for belonging and the need for uniqueness mediate the relation between consumers’ self-concept and proclivity towards brand value co-creation. The findings indicate that luxury brand managers need to develop a critical mix of co-creational strategies in a way in which the brand harmoniously satisfies a need for relational identity co-creation while also providing varied heterogenous interactions.

Originality/value

This research has been conducted in an emerging market of Asia, thus providing insights into what motivates co-creation in an under-researched but lucrative market segment. The Socio-Economic Class A of emergent countries has an inelastic purchasing power and disposable income to consume luxury brands. Only by understanding the underlying purchase motivations of these consumers can brand managers effectively benefit from their co-creation endeavours.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 10 July 2017

Shayan Shaikh, Aneela Malik, M.S. Akram and Ronika Chakrabarti

The purpose of this paper is to explore the underlying motivations for bandwagon luxury brand consumption among consumers of an emergent market by empirically investigating the…

5810

Abstract

Purpose

The purpose of this paper is to explore the underlying motivations for bandwagon luxury brand consumption among consumers of an emergent market by empirically investigating the effects of consumers’ interdependent and independent orientations on their personality traits, such as conformity, need for uniqueness and status consumption, which in turn affect their bandwagon luxury brand consumption.

Design/methodology/approach

A paper-based survey method is used to collect data from more than 400 Pakistani consumers indulging in bandwagon luxury brand consumption. The model is estimated through structural equation modeling.

Findings

The results show that individuals’ personality traits significantly affect their bandwagon luxury brand consumption. Further, the results suggest that the relationship between individuals’ interdependent/independent orientation and bandwagon luxury brand consumption is partially/fully mediated by their personality traits.

Research limitations/implications

These findings offer insights into consumers’ perceptions about bandwagon luxury brand consumption and provide useful managerial implications for the managers/marketers to build reputable luxury brands.

Originality/value

This research contributes to the literature by investigating the mediating role of consumers’ personality traits in the relationship between their interdependent/independent orientation and bandwagon luxury brand consumption behavior. There is scant literature on bandwagon luxury brand consumption, especially in the context of collectivistic society where the proposed framework has been empirically tested.

Details

International Marketing Review, vol. 34 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

Book part
Publication date: 6 December 2024

Preeti Singh, Ruchika Kulshrestha and Sanjna Vij

Purpose: This study is the complex interplay among corporate social responsibility (CSR), governance, and ethics in the context of tourism management in India. It shows us how…

Abstract

Purpose: This study is the complex interplay among corporate social responsibility (CSR), governance, and ethics in the context of tourism management in India. It shows us how businesses engage in sustainable practices that contribute to social economics tourism.

Methodology: This research takes a multi-face approach, theoretical framework, and practice case study to indicate the relationship based on the CSR corporate governance, and business ethics. The study shows that the real case study in Jaipur and Indore.

Research limitations and implications: Given the limitations of the case study research, such as potential basis and limited generalization, this study is necessary for future empirical investigation to validate and expand upon the findings presented here.

Social implications: The chapter discusses the societal significance of business practices. It promotes greater corporate engagement in addressing social, environmental, and economic challenges by showing the positive impact of CSR initiatives on local communities.

Findings: Through case studies and empirical analysis, this chapter reveals how CSR initiatives can improve corporate governance, promote ethical business practices, and positively impact the local economy and environment. It also shows how important evidence-based decision-making matters.

Originality/value: In India's tourism management context, this chapter comprehensively examines corporate governance, business ethics, and CSR. Its usefulness provides practical insights into the practical ramifications of responsible business practices.

Details

Corporate Social Responsibility, Corporate Governance and Business Ethics in Tourism Management: A Business Strategy for Sustainable Organizational Performance
Type: Book
ISBN: 978-1-83608-705-2

Keywords

Article
Publication date: 10 July 2023

Anas Ali Al-Qudah and Asma Houcine

The purpose of the study is to investigate the factors that influence the adoption of new sustainability reporting (SDG) and external assurance (EXTA) practices. This study also…

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Abstract

Purpose

The purpose of the study is to investigate the factors that influence the adoption of new sustainability reporting (SDG) and external assurance (EXTA) practices. This study also examines the relationship between sustainability reporting activity and corporate economic performance for a sample of 99 companies in Gulf Cooperation Council (GCC) countries that addressed SDGs in their sustainability reports published in 2019.

Design/methodology/approach

Using a two-stage analysis, this study examines how firms’ characteristics and corporate governance variables affect SDG and economic performance, as well as the firm’s decision to adopt EXTA statements for a sample of companies in that addressed SDGs in their sustainability reports published in 2019. The authors collected data from the Global Reporting Initiative’s (GRI) Sustainability Disclosure database and the Bureau van Dijk for Orbis database.

Findings

The results show that the variables firm size, profitability, big 4 auditors and government ownership significantly affect SDG and economic performance. The results also reveal that firms operating in the manufacturing sector are positively correlated with SDG and the firm’s decision to adopt EXTA statements. Furthermore, the results indicate that board independence positively affects SDGs and EXTA.

Research limitations/implications

The results can be particularly relevant and timely in helping large GCC companies promote their engagement to sustainable development practices by adopting more sustainable long-term strategies and policies. The findings could also guide managers in the strategic direction to identify firms’ characteristics and corporate governance features essential to promote sustainability reporting, an increasingly important performance indicator for investors and to enhance their confidence in the capital market. The results may also have practical implications to policymakers and other regulators in GCC countries to define effective frameworks that promote sustainable development reports and the use of EXTA.

Originality/value

The results make significant contributions by providing new insights to the existing literature on sustainability reporting in emerging markets by examining a unique perspective on the influence of firms’ characteristics and corporate governance features on the adoption of new sustainability reporting practices. The authors further add to the previous literature on the relationship between a firm’s economic performance and sustainable reporting by providing evidence from large companies in GCC countries, which might benefit from the adoption of multiple conceptual lenses, in this case, legitimacy and stakeholder theories. Lastly, through the empirical findings, this study provides economic validity to the 2018 joint initiative of the GRI and the United Nations Global Compact to strengthen corporate actions to achieve the United Nations SDGs.

Details

Journal of Financial Reporting and Accounting, vol. 22 no. 2
Type: Research Article
ISSN: 1985-2517

Keywords

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