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1 – 10 of over 3000
Book part
Publication date: 14 December 2018

Daniel L. Chen

I propose a model of behavior in social interactions where individuals maximize a three-term utility function: a conventional consumption utility term and two “social”…

Abstract

I propose a model of behavior in social interactions where individuals maximize a three-term utility function: a conventional consumption utility term and two “social” terms that capture social preference. One social term is a taste for desert, which is maximized when the individual believes the other person is getting what they deserve. The second social term measures the target individuals’ anger or gratitude from the interaction which is determined by a value function derived from prospect theory. After introducing the model and generating a series of comparative statics results and derived predictions, I report the results of a series of quasi-field experiments on social preferences. I discuss how the model explains several paradoxes of empirical moral philosophy that are less explicable by current economic models of social preference focusing on outcomes and intentions.

Details

Experimental Economics and Culture
Type: Book
ISBN: 978-1-78743-819-4

Keywords

Article
Publication date: 1 February 1987

Shaw K. Chen

Factors which have contributed to gold price fluctuation include the interaction between gold demand and supply, government intervention, uncertainty of the world…

Abstract

Factors which have contributed to gold price fluctuation include the interaction between gold demand and supply, government intervention, uncertainty of the world political environment and global economic stability. Previously researchers looked at modeling the variation in gold price movements. Williams (1972) used a pure descriptive way to review the activities of the gold market during the period from 1968 to 1972, a time when great changes in gold prices occurred. He asserted that the private gold markets are relatively unstable, and that gold prices may show a rapid rise under conditions of crisis or acute uncertainty. In Williams' study, no precise relationship or functional forms were employed to explain the fluctuation of gold prices.

Details

Managerial Finance, vol. 13 no. 2
Type: Research Article
ISSN: 0307-4358

Book part
Publication date: 14 December 2018

Hangjun Yang, Qiong Zhang and Qiang Wang

In this chapter, we will review the history, deregulation, policy reforms, and airline consolidations and mergers of the Chinese airline industry. The measurement of…

Abstract

In this chapter, we will review the history, deregulation, policy reforms, and airline consolidations and mergers of the Chinese airline industry. The measurement of airline competition in China’s domestic market will also be discussed. Although air deregulation is still ongoing, the Chinese airline industry has become a market-driven business subject to some mild regulations. Then, we will review the impressive development of the high-speed rail (HSR) network in China and its effects on the domestic civil aviation market. In general, previous studies have found that the introduction of HSR services has a significant negative impact on airfare and air travel demand in China. The rapidly expanding network of HSR has important policy implications for Chinese airlines.

Book part
Publication date: 18 July 2016

Arthur Cheng-Hsui Chen, Shaw K. Chen and Chien-Lin Ma

The objective of this research is to explore the relationship between brand experience and customer equity (value equity, brand equity, and relationship equity). We…

Abstract

The objective of this research is to explore the relationship between brand experience and customer equity (value equity, brand equity, and relationship equity). We examine the impacts of different contact points’ experiences (media contact, physical environment contact, people contact, and product usage contact) and different dimensions of brand experience on customer equity. Further we investigate the possible moderating effects of different brand positioning and strategies – hedonic and utilitarian, on this relationship. The data which are collected via online survey includes 410 observations with brand experience and 83 without brand experience, 493 valid samples in total. We found that positive and strong brand experience is the key factor for building strong customer equity. Although the impacts of all four contact points’ brand experiences are significant, product usage contact has the most powerful influence on customer equity and its individual drivers. The results also indicate that the different brand positioning strategies do have moderating effects. For utilitarian brand, only brand experience at product usage contact point has significant impact on customer equity and its three drivers. For hedonic brand, all four contact points’ experiences have significant relationships with customer equity. Finally, the four experience dimensions (sensory, affective, intellectual, and behavioral) have different impacts on customer equity and its three drivers at different experience contact points.

Details

Advances in Business and Management Forecasting
Type: Book
ISBN: 978-1-78635-534-8

Keywords

Abstract

Details

Platform Economics: Rhetoric and Reality in the ‘Sharing Economy’
Type: Book
ISBN: 978-1-78743-809-5

Book part
Publication date: 12 September 2017

Tay T. R. Koo and Andreas Papatheodorou

Airports and urban developments in their vicinity constitute a highly specialized type of agglomeration based on air connectivity that epitomizes the importance of…

Abstract

Airports and urban developments in their vicinity constitute a highly specialized type of agglomeration based on air connectivity that epitomizes the importance of mobility in the modern service economy. However, in a frictionless world of backyard capitalism and perfect competition, such agglomeration of civil aviation services would not have been necessary. Thus, concepts such as imperfect markets, path dependence, and cumulative causation may be alternatively used to explain the spatial aspects of airport developments. Focusing on “second-nature” concentration, the “new geographical economics” (NGE) literature offers a potential theoretical framework that organizes these concepts into a coherent economic framework. This chapter aims to highlight the unique relevance of the NGE approach in developing an economics-based understanding of the spatial distribution of airports. Drawing from the existing NGE knowledge-base, this conceptual chapter explains that the NGE approach can be adopted as a micro-foundation to show how the spatial aspects of airport development, including core-periphery dynamics of regional disparity and parity, can emerge from economic mechanisms. The chapter concludes with potential implications for airport economics and regional policy, along with the discussion of some of the main critiques of the theory.

Article
Publication date: 7 April 2015

Noor Hayani Abd Rahim, Suraya Hamid, Miss Laiha Mat Kiah, Shahaboddin Shamshirband and Steven Furnell

The purpose of this paper is to survey, explore and inform researchers about the previous methodologies applied, target audience and coverage of previous assessment of…

3082

Abstract

Purpose

The purpose of this paper is to survey, explore and inform researchers about the previous methodologies applied, target audience and coverage of previous assessment of cybersecurity awareness by capturing, summarizing, synthesizing and critically comment on it. It is also conducted to identify the gaps in the cybersecurity awareness assessment research which warrants the future work.

Design/methodology/approach

The authors used a systematic literature review technique to search the relevant online databases by using pre-defined keywords. The authors limited the search to retrieve only English language academic articles published from 2005 to 2014. Relevant information was extracted from the retrieved articles, and the ensuing discussion centres on providing the answers to the research questions.

Findings

From the online searches, 23 studies that matched the search criteria were retrieved, and the information extracted from each study includes the authors, publication year, assessment method used, target audiences, coverage of assessment and assessment goals.

Originality/value

The review of the retrieved articles indicates that no previous research was conducted in the assessment of the cybersecurity awareness using a programme evaluation technique. It was also found that few studies focused on youngsters and on the issue of safeguarding personal information.

Details

Kybernetes, vol. 44 no. 4
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 July 2000

Arthur Cheng‐Hsui Chen and Shaw K. Chen

Examines the negative impacts of brand extension failure upon the original brand by calibrating the difference of brand equity. Using data collected from college students…

7661

Abstract

Examines the negative impacts of brand extension failure upon the original brand by calibrating the difference of brand equity. Using data collected from college students in Taiwan, establishes four hypotheses to identify various effects of a failed brand extension in diluting the original brand’s equity. Analyzes the different effects among four types of equity‐source brands for both close and distant extensions. Equity‐source and equity level of the original brand is identified first. All components of brand equity‐source are then used to evaluate the performance of a brand extension. Finds that an unsuccessful brand extension dilutes the original brand for all three high equity‐source brands. Effects of brand dilution differ according to the type of equity source possessed by the original brand, but there is no difference in brand dilution effects from close and distant extension failures.

Details

Journal of Product & Brand Management, vol. 9 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 16 April 2020

Yingtong Zhong and Sovan Mitra

The Chinese fashion market is becoming increasingly important in terms of consumption volume and value. A critical aspect of the Chinese fashion market is the role of the…

2012

Abstract

Purpose

The Chinese fashion market is becoming increasingly important in terms of consumption volume and value. A critical aspect of the Chinese fashion market is the role of the fashion retail buyer; however, there exists little literature on their role and their decision-making process. This paper, therefore, explores the role of Chinese fashion retail buyers, their decision-making process as well as the key factors that influence the retail buyer's decision-making process.

Design/methodology/approach

Informed by the inductive approach within Sheth's (1981) framework, in-depth interviews with a number of retail buyers in nine leading fashion companies in China were carried out to explore fashion retail buyers' decision-making processes.

Findings

The results show that management mentality, type of merchandise and type of decision context were the most influencing factors regarding merchandise requirements (MRs). Fashion retail buyers in China are substantially restricted by the management style of the firm, which also influences the product mix choice. To evaluate merchandise, fashion buyers take into account consumer demand, company position, geographical differences and fashion trends. In regards to supplier selection, production stability coupled with quality and cost factors become paramount. The study also demonstrates that country of origin (COO) is a less significant factor in the fashion buyer's decision-making process.

Originality/value

This is the first study that explores the fashion retail buyer's decision-making processes in the Chinese market. The results show Chinese fashion buyers' decision-making processes differ significantly from other markets. This paper offers guidelines for an efficient and effective fashion retail buying process in China. The findings offer important avenues for further research and provide insights for fashion professionals in the Chinese and other emerging markets contexts.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 24 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 November 2005

Henry F.L. Chung

The importance of the European Union (EU) to international business cannot be stressed too greatly. Recently it has expanded to 25 country markets. Its total population…

4102

Abstract

Purpose

The importance of the European Union (EU) to international business cannot be stressed too greatly. Recently it has expanded to 25 country markets. Its total population has reached 455 million people, which is the world's largest economic organisation. Previous international marketing standardisation (IMS) studies focused on the EU are mainly descriptive in nature and they have not specifically examined issues related to firms’ operations in two or more EU country markets at one time. The purpose of this study is to examine issues related to the crossmarket standardisation strategy, i.e. whether a standardised marketing programme and process can be used across the country markets in the EU.

Design/methodology/approach

Using the pair‐wise comparison method originally developed by Sorenson and Wiechmann this study examines the marketing standardisation strategies selection process of 66 New Zealand firms which were concurrently operating in two or more EU markets. In total these firms were operating in 13 different EU country markets.

Findings

The outcomes of this study suggest that, although a complete similarity in the marketing environment is not likely to occur in the EU, it is possible for firms to locate a group of country markets which have shared similar marketing characteristics in the EU region. For instance, country pairs such as UK‐France, UK‐Germany, UK‐Ireland, Germany‐France, Germany‐Italy and Germany‐Sweden could offer some extent of similarity which allows firms to adopt a standardised marketing strategy across these countries.

Originality/value

This study generates a research framework for future studies and firms intending to operate in the EU region. The findings generated contribute to research in the areas of international marketing standardisation and international segmentation.

Details

European Journal of Marketing, vol. 39 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

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