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This case is suitable for senior students taking marketing courses from marketing communications, marketing research and consumer behavior. Other students including postgraduate students on international business, strategic management and CSR courses may also benefit and/or partake in the discussions. Last and most importantly sports marketing students would find this case useful. The case study can be taken from a range of angles from consumer behavior, through researching of the same (i.e. consumer behavior); to marketing communications strategies by the football clubs themselves.

The case study documents the growth and development of the UAE Professional Football League using the particular case of one of the oldest teams, Sharjah Football Club (also known as Sharjah FC) founded in 1966 – five long years before the Football Association was conceived.

Sports marketers have long sought to better understand the factors that influence attendance at sporting events. This is couched upon the expectations that an understanding of such factors will improve the efficiency of marketing communication between service providers and consumers, and, as Cunningham and Kwon put it, possibly influence the entire marketing program of a sport organisation. Attracting people to the stadium not only increases ticket revenues but also increases supplementary revenue sources, such as parking, concessions and merchandising.

To understand key aspects of the consumption of sports (i.e. consumer perceptions, attitudes and influences). Readers would also understand the changing aspects of marketing of sports vis-à-vis sports marketing.

Teaching notes and www.fifa.com/associations/association=uae/nationalleague/standings.html

This paper reflects on recent events in the global football landscape and their implications for the Middle East, especially in their ambitious aspiration to be the future destination of the sport.

By drawing on a mixture of interviews, personal observation and a documentary analysis of scholarly papers on sports marketing in general and comparable “small-time” football leagues in England, the study takes on a qualitative approach.

Even though the tiny Gulf state of Qatar has “controversially” won the hosting rights of the greatest football event in the world (i.e. FIFA 2022), the FIFA world ranking of the State puts it just within the top 100 global footballing nations (ranked no. 95 as at November 2011). Its sibling, the UAE, fares even worse. However both countries have made the most investments in the sport of football in recent years.

This paper does not place emphasis on futures studies per se, but does, in any case, suggest how the Middle East may be shaping their future in football along the six-pillars identified in the literature, which could also become a potential area for future research enquiry.

Countries with established leagues, including Australia, England and the USA recently lost the FIFA World Cup hosting rights to Russia for 2018 and “little known” (in football terms) Qatar for 2022. All these have implications for the future of football in the Middle East, and this paper investigates the sustainability of the discourse and its implication for the global sport, not the least in the Middle East.

With recent developments in global football, it is useful to understand how West Asia in particular has responded to the challenges and/or concerns of their legitimacy. This discussion is scant in the literature and this study draws attention to this trend considering the millions of dollars that have been spent by governments to improve their world ranking. Whether these investments confer on the Middle East the title of “future football destination” is a matter open to debate. This is exactly where the pioneering effort of this paper lies.

Financial inclusion provides access to financial infrastructure, facilitating money transfers. Therefore, blockchain and cryptocurrencies might boost worldwide financial acceptance. However, the UAE has one of the lowest cryptocurrency adoption rates. This study explores the UAE customer adoption and use of cryptocurrencies.

Using a scale, the authors created a structural model and obtained 270 responses from a snowball-distributed online questionnaire, assessed by five cryptocurrency specialists.

Performance expectations (PE), price value (PV), Hedonic motivation (HM) and consumer innovativeness (CI) were the most significant predictors of behavioural intention (BI). Surprisingly, BI is not a reliable indication of actual consumption. Facilitating conditions (FC) are the most accurate predictor of cryptocurrency usage (CU), indicating that adoption might be increased by providing the necessary structures and processes to lead users.

This research adds to the body of knowledge by examining the adoption and implementation of cryptocurrencies in the UAE and by developing and evaluating new constructs based on current notions. The study also contributes to the current understanding of cryptocurrencies and blockchain adoption.

The conclusions of the research advise marketers on how to boost the commercialisation of cryptocurrencies in the UAE market and may pave the way for other studies to assist impending developments in the UAE cryptocurrency industry.

This research offers novel insights into significant predictors of cryptocurrency product uptake in the financial and banking business.

Research on the Internet of Things (IoT) has gained momentum in various industry contexts. However, the literature lacks broad empirical evidence on the factors that influence users' intention to adopt this cutting-edge technology, especially in the food and beverage industry (F&BI) – a significant yet unexplored setting. Therefore, the authors aim to extend the “Unified Theory of Acceptance and Use of Technology (UTAUT)” model by coupling it with perceived collaborative advantage, organizational inertia and perceived cost and explore the key determinants of IoT adoption for the digital transformation of the F&BI.

This study employs a cross-sectional quantitative approach, where a sample of 307 usable responses was drawn from the senior managers of the Australian F&BI.

The authors have found that performance expectancy, perceived collaborative advantage, effort expectancy, social influence and facilitating conditions have a strong positive influence on the behavioural intention to adopt IoT for the digital transformation of the F&BI. Furthermore, while high perceived costs and organizational inertia are often considered negative factors in adopting new technology, our results reveal the insignificant influence of these factors on the adoption of IoT, which is interesting. The findings also suggest that age and voluntariness significantly moderate most of the relationships, while gender is an insignificant moderator.

The study provides several novel insights into the existing body of knowledge by extending the UTAUT model with three variables and applying it in a unique context.

The transition in the Nigerian financial environment can be directly linked to digitalization as banks are racing to digital complexity. Historically in Nigeria, the utilization of digital operations by financial institutions is to reduce the burden of long queues in the banking hall and the pressure of carrying cash all the time. The goal of financial technology was to enable bank customers to use digitalized banking services. Hence, the purpose of this paper is to establish an empirical analysis evaluating the effect of service digitalization (internet banking, mobile banking, and automated teller machine) on bank competitiveness. Survey data were collected from 118 banks employees and hypothesized relationships were assessed through SMART-PLS structural equation modeling tool version 3.3.3. The study found a positive and significant impact of internet banking and automated machines on bank competitiveness. The findings also revealed that mobile banking has an insignificant effect on bank competition, although the outcome was positive. Overall, both the regulators and bankers should formulate and integrate their digitalized banking system by focusing on the attributes that are required for effective and safe digital-based banking.

This study aims to examine the factors that could increase the investment in the Bitcoin market among Malaysian Muslim communities.

The study used a survey questionnaire to collect data for a sample of 200 Muslim respondents in Malaysia. Subsequently, the collected data was analysed using structural equation modelling, as well as basic descriptive statistics and one sample test.

The findings showed that compatibility, awareness and facilitating conditions have a significant impact on Malaysian Muslim communities’ investment in the Bitcoin market.

It is worth emphasizing that this is one of the earliest studies that examine the Muslim communities’ perception and willingness to invest in the Bitcoin market. Hence, it is expected to be one of the foundations for future studies in this area.

The purpose of this article is to be a conceptual contribution to the special issue on “Is the Middle East the land of the future?”. It aims to provide a holistic picture of the efforts of the Middle East towards achieving the Millennium Development Goals (MDGs), using investments in sports, as a galvanizing force. The paper concludes that, on the balance of probability, this might not be a given.

The paper is based on personal observations and documentary analysis of numerous studies including those in this special issue.

Although the Middle East has made “front page” news on most global media platforms – albeit for a variety of reasons, there are signs not to be too optimistic as to whether this geographic entity is, by default, the land of the future.

As a conceptual piece, this article cannot be generalized across the expanse of what constitutes the Middle East. Most of the observations are based on the most boisterous in the region – notably members of the Gulf Cooperation countries (GCC) and Turkey with its rising regional influence.

While the Middle East may have been in the global spotlight, there remain challenges that cannot be so easily wished away. One such is the inability to leverage the investment in sports in a sustainable global partnership that spills over into other MDGs. There are persuasive arguments for deeper integration rather than what seems to be the fragmented sibling rivalry across the Middle East.

This study provides a holistic framework for analyzing a region that has been bedeviled with unrest in recent years; and one that has, to a very large extent, weathered the storm of the Arab Spring and attracted global attention.

This study aims at conducting a systematic literature review (SLR) to identify the critical success factors (CSFs) for solar home systems (SHSs) implementation in public housing projects.

This study is based on an SLR to identify the CSFs for SHS implementation in public housing. It reviewed published literature between 2000 and 2021. A summative content analysis approach is followed to analyze the qualitative content of published literature on CSFs for SHSs implementation in public housing.

The review outcomes identified a total of 44 CSFs, which are classified into six main fundamental categories, including political, financial, technical, social, marketing and environmental. The results indicated that government support is the most significant CSF for SHS implementation in public housing, followed by installation quality, maintenance and monitoring and effective policies and legal framework. The published literature mostly agrees that the CSFs are regionally specific, and stakeholders play an essential role in defining SHS programs’ indicators and success factors.

Lack of success and discontinuity of some SHS programs are deterring, especially for governments initiatives. Identifying CSFs associated with the success of some programs and understanding why other programs were less successful are essential requirements for improving the success of future projects. This study is intended to provide governments, policy-makers and program implementers with a list of the most significant CSFs for use when developing a success model to evaluate and measure the potential for investment in SHSs in the public housing sector.

The purpose of this paper is to examine the current conservation state of colonial-era ecclesiastical buildings in Yorubaland (South-Western Nigeria) and the mechanics of their upkeep. The article also discusses the parameters of formulating a balanced protection-use model for the management of these buildings.

This study adopts a mixed-methods approach, combining participatory observations and documentation, semi-structured interviews and the review of church compendiums. Forty-four church buildings were identified and surveyed, and sixty-one semi-structured interviews were conducted.

A gradual change in how communities value colonial-era churches in contrast to other structures with ecclesiastical legacies has been identified. The challenges and threats to their protection are investigated, revealing a variety of contextual constraints in the current management structure, which prioritizes the expansion of useful space over the conservation of the original fabric, often resulting in extreme modifications. However, there are also opportunities in the current system that could be mobilized to resource a self-sustaining conservation management practice, based on a mutually developed protection-use balance.

Heritage policy has not directly addressed the management of ecclesiastical buildings erected during the modern colonial era. This paper is the first in-depth investigation of colonial-era religious structures in the Nigerian context, and one of the few, if not the first, in a former African colonial nation.

This paper examines the impact of dividend policy on stock market liquidity, and whether the dividend payouts has an asymmetric effect on stock liquidity.

A multivariate panel-data regression analysis is conducted for a sample of the largest 411 nonfinancial US firms. Three main hypothesis are tested: (1) whether dividend payouts impact affect stock liquidity, (2) whether low and high dividend payments can asymmetrically effect on stock liquidity and (3) whether the presence of the GFC has an impact the relationship between dividend payments and stock liquidity.

The study finds that dividend policy is adversely associated with stock liquidity. This supports the prediction of the liquidity-dividend hypothesis. The authors also report that stock liquidity asymmetrically responds to changes in dividend payouts, confirming the prediction of the dividend-signaling approach. More specifically, higher dividend payments decrease stock liquidity by a lower magnitude than the increase in stock liquidity resulting from lower dividend payments. Finally, the presence of the GFC weakened the relationship between dividend payments and stock liquidity.

The paper can help in performing future research by using different dataset covering the COVID-19 crisis.

The paper allows market participants to better understand the impact of dividend policy and its asymmetric effects on stock liquidity. The authors’ analyses can direct investors and regulators to adopt new supervisory devices to create an appropriate level of dividend payouts that helps to effectively support the level of stock liquidity.

The paper intends to support the business community and to make strong contributions to the economic development and the welfare of the community.

The originality comes from its new evidence as it can help in assessing the importance of dividend policy and its asymmetric impact on stock liquidity in the full sample and during the GFC. The paper is helpful in performing future analyses using a new sample period for another set of data as well as accounting for COVID-19 pandemic crisis.