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A seaport is an essential part of a supply chain, but many ports experience truck shortages, creating pressure for port authorities from shippers who need more trucks that move cargo. This study explores and ranks the motives for adopting a truck-sharing concept (where shippers share the same truck for delivery) as a mechanism to improve transport capacity.

This study adopts a multi-method approach – both interviews and surveys. Interviews are first conducted with shippers to explore truck-sharing usage motives. Next, quantitative surveys of both shippers and carriers are conducted to rank those motives.

The study identifies five motives (operational efficiency goal, quick transport solution, sustainability policy, convenience-seeking behavior and secure transport process) for truck-sharing, four critical transport attributes (lower charges for freight, distance travelled, full capacity utilization and environmental recognition), four psychological consequences (monetary savings, greater safety, instant availability of trips and clarification of environmental values), and six core values (secure transport process, being careful of money, ease of doing business, sustainability, status in the community and recognition by customers of shippers).

The qualitative results will help researchers better understand how usage motives influence shippers' willingness to share a truck for transport needs. The quantitative results are useful for ranking truck-sharing motives by their importance.

Based on the findings, managers of carriers can categorize shippers according to their specific needs and thereby customize promotions to attract more shippers.

The findings provide the first, exploratory insights into shippers' motives.

This paper aims to develop and validate a scale to measure knowledge-sharing motives at work. It is aimed to construct a scale which is explicitly different from knowledge-sharing behavior and to develop a comprehensive and domain-specific scale for this special kind of work motivation.

The constructed scale was tested in two studies. Survey data (n = 355) were used to perform an exploratory factor analysis. Results were further tested on survey data from the core public sector (n = 314) and the health sector (n = 315). A confirmatory factor analysis confirms the results in both samples. The developed scale was further validated internally and externally.

The analysis underlines that knowledge-sharing motivation and knowledge-sharing behavior are different constructs. The data suggest three dimensions of knowledge-sharing motives: appreciation, growth and altruism and tangible rewards. While it is suggested that the developed scale works in the public as well as the private sector context, it is found that knowledge sharing of public employees is merely driven by “growth and altruism” and “appreciation of coworkers.”

No comprehensive and reproducible scale to measure knowledge-sharing motives, which is different from behavior and domain-specific as well, was available in the literature. Therefore, such a scale has been constructed in this study. Furthermore, this study uses samples from different organizational sectors to deepen the understanding of knowledge sharing in context.

This study aims to investigate the role of consumers’ (patients) motives in knowledge sharing and value co-creation with the service provider in the context of physiotherapy services.

The authors used partial least squares structural equation modeling for the analysis of the physiotherapy services users’ data from Germany and Pakistan.

The results show that in both consumer groups, individualizing, empowering and development motives are common influences on the willingness to share knowledge leading to value co-creation. However, the relating, ethical and concerted motives show varying influences in the data set.

A key research implication relates to specifying the link between consumer knowledge sharing and value creation and the role of cultural factors in this context. It is one of the first studies to undertake a comparative analysis in this specific context by highlighting the changing role of consumers from collective and individualistic societies, in influencing service provision through participation in the service exchange.

For the managerial audience, this paper highlights the importance of being sensitive to cultural elements as they tend to influence personal knowledge sharing by the consumer, especially in the well-being sector, which ultimately influences the value co-creation.

To the best of the authors’ knowledge, the current paper is one of the first studies focusing on the knowledge sharing motives of consumers in the specific context of physiotherapy services leading to value co-creation. Moreover, specific focus on individual consumer’s motives and their role in comparative, cross-cultural settings, adds further value to the contribution of this study.

The purpose of this paper is to empirically assess and compare motivations and moderating factors that influence intention to provide accommodation in two countries, which are different in terms of their culture and IT infrastructure development.

Empirical analysis on the basis of 396 valid questionnaires from two countries allowed finding two different models that explain intentions to provide accommodation in the analyzed environments. Subsequent multilevel modeling disclosed differences between influences on intention to provide accommodation in Turkey and Lithuania.

The results disclosed importance of country contexts in causing diversity between country-specific models and in generating differences of the influences, if the same model for two countries is applied. The most important findings include observed differences in influences of monetary and social motives on intention, as well as in moderations of materialism and mavenism.

Using the self-determination theory as the theoretical background, the study adds to the knowledge on intention to participate in sharing economy from the accommodation providers’ position. Additional value is brought by finding the importance of cultural contexts in the models that describe intentions of accommodation providing in sharing economy.

This paper draws on social exchange theory to theorise supplier motivation to share knowledge. It examines the effects of supplier anticipated future dependence on their motivation to share knowledge with a buyer, mediated by economic, relational and learning motives. It also examines the conditional effects imposed by the current embeddedness of the relationship.

The study tested the proposed moderated mediation model using a scenario-based experimental method.

The results show that supplier anticipated future dependence increases their motivation to share knowledge, mediated by relational and learning motives. The results also show that current embeddedness has negative moderation effects on economic and learning but not relational motives.

The study deepens our understanding of supplier motivation to share knowledge as social exchange and offers insights on buyer-supplier relationship embeddedness.

The purpose of this paper is to look into the impact of important social motives on knowledge‐sharing behavior in a collaborative environment and how people might react to each of these motives.

The applied methodology used in this paper is based on an online survey and statistical hypothesis developed for each of the motives with different comparison means under two circumstances.

The paper exhibits the different impact of each of the motives over the sharing behaviour in collaborative platforms. Despite general beliefs, although many motives might not have a very significant impact under normal behavioral circumstances that is based on either an agreement or disagreement level, all of those tested motives show a positive tendency when tested on the neutral (Dilemma) position.

This study has examined a small and generalized group of people for social networking analysis with a limited number of motivational factors tested. Future research can extend the findings on a greater scale and/or examination of more diverse motives.

This study tries to change the presumptions about the collaboration‐sharing behaviours and motives and how social environment can behave differently under the same circumstances on a business‐oriented platform. The study also suggests how the findings can be applied to leverage social collaboration more efficiently to enhance knowledge sharing for business purposes.

Increasingly, consumers shopping online are not doing so alone. This paper aims to identify motivations for and barriers to shopping together with relatives or friends on the same screen.

This study proposes an interdisciplinary theoretical framework investigating “sharing” and related commercial practices. It adopts an exploratory qualitative methodology as the phenomenon of screen sharing has not been widely investigated in prior consumer behavior literature.

Social and utilitarian motives elicit joint shopping in stores and collaborative consumption. This study reveals a third motive, related to the need for control, that drives shopping on the same screen. Screen sharing can increase efficiency, social bonds and control, due to the transparent presentation of information on the screen, but it also can cause inefficiency, social tension and struggle for control over the device.

Screen-sharing motives reflect different logics for sharing: distribution (use with), communication (discuss with) and collaboration (control with). Defining further antecedents and consequences of joint shopping on the same screen represents relevant goals for further research.

By adapting their online platforms, brands can provide more agreeable, efficient and empowering experiences to screen-sharing shoppers, and thus gain competitive advantages.

Marketers generally assume online shoppers are alone at their screens, but in practice, many of them are often browsing together. Especially for families confined together at home, shopping together online constitutes a common practice.

It is clear that a lot of information acquisition happens through networks and therefore the focus in this article will lie in the relationships that bind a network together. The attempt is to map the motives as well as the group identity factors as means of exploring the reasons for sharing. The theoretical framework is brought from the social capital and group identity literature combined with the theories on information sharing in context. The aim is to see how information-sharing practices are developed in two different organisations and these theories are mirrored in the information sharing practices in an insurance company and in a biotechnology firm. The analysis of the cases shows how the group identity and the local context affect information sharing practices. The human and social processes underpin the formal structures enabling information interactions.

The spread of fake news on social networking sites (SNS) poses a threat to the marketing landscape, yet little is known about how fake news affect consumers’ perceptions, attitudes and behaviors. This study aims to explore when consumers believe fake news, whom they blame for it (e.g. negative attitudes toward brands or SNS) and when they choose to share it.

Data obtained from 80 open-ended, semistructured interviews, conducted with SNS consumers and experts, is analyzed following the principles of grounded theory and the Gioia methodology.

Factors affecting consumers’ perceptions of fake news include skepticism, awareness, previous experience, appeal and message cues. Consumers’ brand- and SNS-related attitudes are affected by consumers’ blame, which is determined by consumers’ perceptions of the vetting efforts, role and ethical obligation of SNS. Consumers’ motives for sharing fake news include duty, retaliation, authentication and status-seeking. Theoretical and practical implications derived from the study’s novel conceptual framework are discussed.

This study identifies communication strategies that marketing professionals can use to mitigate and counter the negative effects of fake news.

By simultaneously considering consumers’ perceptions of the source, information and medium (i.e. SNS), this study presents a novel conceptual framework providing a marketing-centered, dynamic view on consumers’ fake news experience and connecting consumers’ perceptions, attitudes and behaviors in the context of fake news.

The study aims to examine “Advertisement content likeability” and its relationships with consumers' purchase and sharing intentions.

Second-order factor analysis was applied. Structural equation modeling (SEM) was used to measure the moderating effects of technology adoption model, knowledge sharing and Internet maven traits on advertising content's virality.

Results indicate the dimensional structure of ad content likeability that is relevant in predicting consumers' sharing and purchase intentions. Furthermore, the moderating effects of technology acceptance factors (perceived usefulness and ease-of-use), knowledge sharing motives (altruism, reputation and expected reciprocal benefits) and senders' Internet maven characteristics were also found on “Ad content likeability” and “sharing intentions.”

The study expands the theoretical horizon of factors that significantly increase an advertisement's velocity to become more viral.