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Article
Publication date: 12 April 2022

Sharifah Milda Amirul, Anna Che Azmi and Noor Ismawati Jaafar

Financial representation research has gained considerable attention among researchers. The argument is on representation preferences and the effect of graph versus text…

Abstract

Purpose

Financial representation research has gained considerable attention among researchers. The argument is on representation preferences and the effect of graph versus text representation of financial data. The display format for net income (NI) and comprehensive income (CI) has been proven to influence users’ financial decision-making process, depending upon users’ characteristics. It is worth noting that millennials are users whose characteristics and cognitive skills differ from those of preceding generations. This study aims to unravel millennials’ preferences for the earnings information and representation when making financial analysis and judgement, thus providing insight on their decision-making strategy, either perceptual or analytical.

Design/methodology/approach

This study used a 2 × 2 full factorial of experimental design, in which the financial representation in the following two ways: the textual disclosure content (NI versus CI) and the graphical display content (NI versus CI) was manipulated. This study conducted an online experiment with a total of 60 final participants.

Findings

The results reveal that textual disclosure of CI influences millennials’ financial decisions. This study also discovered that millennials’ financial decisions are unaffected by graphical displays of financial data as they place greater importance on textual financial data, particularly on CI representations, when making financial decisions.

Research limitations/implications

Millennials are financial users who apply different financial analysis and judgement strategy from their predecessor. They value textual disclosure and CI when analysing firms’ performance.

Originality/value

This study contends that millennials are the financial users who will use analytical strategies while making financial decisions.

Details

International Journal of Web Information Systems, vol. 18 no. 4
Type: Research Article
ISSN: 1744-0084

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