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Article
Publication date: 1 March 2002

Craig Julian and Aron O’Cass

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms…

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2387

Abstract

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies exploratory factor analysis and discriminant analysis to identify these critical determinants as market characteristics, conflict, commitment, marketing orientation and organisational control.

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Asia Pacific Journal of Marketing and Logistics, vol. 14 no. 1
Type: Research Article
ISSN: 1355-5855

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Book part
Publication date: 20 January 2011

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International Marketing
Type: Book
ISBN: 978-0-85724-448-2

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Book part
Publication date: 20 January 2011

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International Marketing
Type: Book
ISBN: 978-0-85724-448-2

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Book part
Publication date: 21 August 2012

Scott Swan and Shaoming Zou

Lateral thinking is an organization-wide approach to scanning for new inputs, materials, influences, and product technologies currently being applied in one field that can…

Abstract

Lateral thinking is an organization-wide approach to scanning for new inputs, materials, influences, and product technologies currently being applied in one field that can offer new product ideas in another. This concept relates to environmental scanning, organizational assimilation, and application, along with absorptive capacity. Lateral thinking could be described as being sensitive to more social influences, casting a wider net, considering more things in different ways, and absorbing a range of inputs from areas such as fashion, auto racing, food, movies. Firms practicing this approach are sensitive to the possibility that new technologies and radical innovations often arrive from outside normal sources. As Jim Olver points out in his essay in this volume, “Tackling wicked problems requires the ability to examine situations from multiple and novel perspectives, to empathize, to engage in lateral thinking.” This is often what is happening with interdisciplinary approaches – ideas in another field are brought in to enrich one's own discipline.

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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Type: Book
ISBN: 978-1-78190-016-1

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Book part
Publication date: 20 January 2011

Shaoming Zou and Huifen Fu

The global financial and economic crises have accelerated the rise of emerging markets in the global economy. In fact, the BRICs (i.e., Brazil, Russia, India, and China…

Abstract

The global financial and economic crises have accelerated the rise of emerging markets in the global economy. In fact, the BRICs (i.e., Brazil, Russia, India, and China) have become the engine of global economic growth in the past two years when the developed economies were struggling to regain their growth. China became the largest exporter in the world in 2009 and has just overtaken Japan in mid-2010 to become the second largest economy in the world. India has made huge stride in attracting MNCs' investment and is poised to become the main destination of business process outsourcing. Brazil has regained its confidence as the largest economy in South America and as a major economy in the world. After struggling in the face of oil price collapse in 2008, Russia is back on track with robust growth, thanks to the rebound of oil price. Even outside the BRICs, many developing economies are doing very well. For example, Turkey, Vietnam, Indonesia, Thailand, Argentina, and several African countries have seen their growth rates surpassing 5% per year for several years. There seems to be a fast shift of global economic power to the developing world, especially to the BRICs.

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International Marketing
Type: Book
ISBN: 978-0-85724-448-2

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Book part
Publication date: 21 August 2012

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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Type: Book
ISBN: 978-1-78190-016-1

To view the access options for this content please click here
Book part
Publication date: 20 January 2011

Abstract

Details

International Marketing
Type: Book
ISBN: 978-0-85724-448-2

To view the access options for this content please click here
Book part
Publication date: 21 August 2012

Abstract

Details

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Type: Book
ISBN: 978-1-78190-016-1

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International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

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Article
Publication date: 1 October 1998

Shaoming Zou and Simona Stan

Export performance research has proliferated in the last decade. Significant progress has been made in developing better theory and knowledge of the export performance of…

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8663

Abstract

Export performance research has proliferated in the last decade. Significant progress has been made in developing better theory and knowledge of the export performance of firms. However, the field of inquiry is characterized by a diversity of conceptual, methodological, and empirical approaches that inhibit the development of clear conclusions regarding the determinants of export performance. In this article, an updated review and synthesis of the empirical literature on determinants of export performance between 1987 and 1997 is offered. Using a combination of the narrative and vote‐counting approaches, 50 studies were identified, reviewed, and synthesized. Major directions for future research are also discussed.

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International Marketing Review, vol. 15 no. 5
Type: Research Article
ISSN: 0265-1335

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