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Book part
Publication date: 21 December 2010

Ying Wang, Shaojing Sun and Yiping Song

Purpose – The purpose of this study was to explore Chinese consumers’ motivations for purchasing luxury products, and to unravel the interrelationships among individual…

Abstract

Purpose – The purpose of this study was to explore Chinese consumers’ motivations for purchasing luxury products, and to unravel the interrelationships among individual differences, motives, and luxury consumption.

Methodology – Data were collected from general consumers living in a large cosmopolitan city of China. A total of 473 questionnaires provided usable data and were analyzed using SPSS.

Findings – Eight motives were identified: self-actualization, product quality, social comparison, others’ influence, investment for future, gifting, special occasions, and emotional purchasing. Results showed that personal income, age, the motives of gifting, others’ influence, and product quality were significant predictors of luxury spending. Younger consumers, who did not typically make plans before buying, were more likely to buy luxury products out of emotion and less likely to do so for self-actualization or future investment.

Research limitations – The conceptualization and operationalization of some concepts used in this study (e.g., luxury brands, luxury consumption, and motives) may not be robust. Social desirability bias could comprise the validity of some research findings.

Originality – Despite a large body of research on luxury consumption, to date, most studies have been conducted in Western developed countries. Past research has showed that the symbolic and social values related to luxury consumption are deeply embedded in culture. As such, it is meaningful to investigate luxury consumption in China, whose culture is vastly different from the West.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-0-85724-444-4

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Article
Publication date: 23 February 2010

Ying Wang and Shaojing Sun

The purpose of this paper is to investigate online advertising across different cultures such as Romania and the USA. In the meantime, this paper attempts to examine the…

Abstract

Purpose

The purpose of this paper is to investigate online advertising across different cultures such as Romania and the USA. In the meantime, this paper attempts to examine the relationships among beliefs about online advertising, attitudes toward online advertising (ATOA), and consumer responses to online advertising.

Design/methodology/approach

Surveys are conducted among 577 internet users from both Romania and the USA structural equation modeling was used to examine the relationships among variables.

Findings

Belief factors (i.e. information seeking, entertainment, economy, credibility, and value corruption) are statistically significant predictors of ATOA; ATOA is a significant predictor of consumer responses to online advertising; as compared to Americans, Romanians tended to hold a more positive ATOA and are more likely to click advertisements, whereas Americans are more likely to buy online than do Romanians.

Research limitations/implications

Convenient sampling technique and the operationalization of culture are main limitations associated with the paper.

Practical implications

Findings may help businesses and organizations employ online advertising more effectively and efficiently in their global marketing endeavors.

Originality/value

Currently little is known about online advertising in developing countries, particularly eastern European countries such as Romania. The current paper extends research on ATOA to a cross‐cultural context.

Details

International Marketing Review, vol. 27 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 27 March 2009

Ying Wang, Shaojing Sun, Weizhen Lei and Mark Toncar

The purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief…

Abstract

Purpose

The purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and consumers' behavioral responses to online advertising.

Design/methodology/approach

Data were collected from students of a large metropolitan university in China. A total of 202 questionnaires provided usable data and were analyzed using AMOS.

Findings

Five belief factors that underlie Chinese consumers' ATOA were identified: entertainment, information seeking, credibility, economy, and value corruption. Information seeking, economy and value corruption were significant predictors of ATOA. ATOA was found to be a significant positive predictor of ad clicking and online shopping frequency.

Practical implications

Global marketers would benefit from understanding how consumers from a booming emerging market perceive the internet as a source of advertising. Thus, the study will enable businesses and organizations to use online advertising more effectively and efficiently in their global marketing efforts.

Originality/value

Investigating Chinese ATOA extends current research on ATOA to a distinctly different cultural context and may provide useful implications about expanding business across cultures.

Details

Direct Marketing: An International Journal, vol. 3 no. 1
Type: Research Article
ISSN: 1750-5933

Keywords

Content available
Article
Publication date: 23 February 2010

Jeryl Whitelock

Abstract

Details

International Marketing Review, vol. 27 no. 1
Type: Research Article
ISSN: 0265-1335

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Book part
Publication date: 21 December 2010

Abstract

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-0-85724-444-4

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Article
Publication date: 13 April 2015

Britta Boyd, Susanne Royer, Rong Pei and Xiaolei Zhang

Knowledge often is the fundament for strategic competitive advantage. Thus, it is highly relevant to understand better how knowledge is transferred from one generation to…

Abstract

Purpose

Knowledge often is the fundament for strategic competitive advantage. Thus, it is highly relevant to understand better how knowledge is transferred from one generation to the next in family businesses. The purpose of this paper is to link the competitive advantage realisation in family businesses to the success of transferring strategically valuable knowledge in different business environments to the next generation.

Design/methodology/approach

Building on the contingency model of family business succession (Royer et al., 2008) knowledge transfer in family businesses from different cultures is investigated in this paper. From a resource-oriented and transaction cost inspired perspective two family businesses with a similar industry background from China and Europe are compared regarding knowledge transfer in the context of family firm succession taking into account the respective transaction atmosphere.

Findings

Different successions for two long-lived family firms are illustrated in a systematic fashion: based on the theoretical elements suggested both cases are described to get insights into the usefulness of the theoretical reasoning developed. On the basis of these, the cases are compared with each other and conclusions for both cases are drawn. Implications for theory and practice as well as avenues for future research are sketched.

Originality/value

The focus of the current study is to gain more insight into long-lived family businesses by comparing two cases over a period of more than 200 years with regard to strategically relevant resources as well as the underlying transaction atmospheres. Implications for family firms depending on the resource types and transaction atmosphere are discussed.

Details

Journal of Family Business Management, vol. 5 no. 1
Type: Research Article
ISSN: 2043-6238

Keywords

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