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Wen-Yung Tseng, Weisheng Chiu and Ho Keat Leng
This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers.
Abstract
Purpose
This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers.
Design/methodology/approach
A total of 584 respondents from Hong Kong (n = 247, 42%) and Taiwan (n = 337, 58%) were recruited for the study. Data analysis was performed by using structural equation modelling techniques.
Findings
The results showed that consumers' perceived risk had a negative influence on attitude and intention to purchase counterfeit outdoor products. Moreover, attitude towards buying counterfeit outdoor products, perceived behavioural control and subjective norm had positive impacts on purchase intention. Brand consciousness, however, had a negative influence on purchase intention. The multi-group analysis identified significant differences between Hong Kong and Taiwanese respondents.
Originality/value
This study provides a better understanding of how these factors affect purchase intention of counterfeit outdoor products across different cultures.
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Kasimu Sendawula, Shamirah Najjinda, Marion Nanyanzi, Saadat Nakyejwe Lubowa Kimuli and Ahmad Walugembe
The purpose of this study is to explore how the personal traits of the informal entrepreneurs influence their formalization decisions.
Abstract
Purpose
The purpose of this study is to explore how the personal traits of the informal entrepreneurs influence their formalization decisions.
Design/methodology/approach
This study adopted a qualitative approach using a multicase design in which 28 informal entrepreneurs situated in Kampala district, Uganda, were engaged. An interview guide, recorders and note books were used in data collection.
Findings
The results indicate that the traits of informal and semiformal entrepreneurs are distinct. Informal entrepreneurs have been noted to be more courageous and resilient, while their semiformal counterparts have greater passion for their businesses. It is thus observed that the formalization prospects are higher for the semiformal entrepreneurs than for their informal counterparts. Entrepreneurs that would be willing to formalize their businesses are discouraged by distance, technology and the cost of involving middlemen. Whereas the resilient entrepreneurs are noted to work through these challenges, the passive ones in both the informal and semiformal categories will not formalize their businesses by giving such excuses.
Originality/value
This study contributes to the extant literature on informal entrepreneurship by providing initial empirical evidence on how the personal traits of the entrepreneurs influence their formalization decisions specifically.
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