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Article
Publication date: 25 June 2019

Md Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew and Md Faridul Islam

This study aims to empirically examine the factors that are likely to affect tourists’ attitudes to revisit, which, in turn, influence their revisit intentions towards beach…

2152

Abstract

Purpose

This study aims to empirically examine the factors that are likely to affect tourists’ attitudes to revisit, which, in turn, influence their revisit intentions towards beach destinations.

Design/methodology/approach

Data were collected through a personal-administered survey of 601 tourists from three leading beach destinations in Bangladesh.

Findings

The empirical results indicate that perceived destination risks affect neither tourists’ attitudes to revisit nor their revisit intentions. However, tourists’ satisfaction and destination image directly affect both their attitudes to revisit and their revisit intentions.

Practical implications

The findings of this study contribute to the extension of the body of knowledge, especially in beach tourism settings where the proposed relationships have yet to be studied.

Originality/value

Coastal-based beach tourism is one of the least researched areas in tourism literature. The relationship between tourist attitude to revisit and revisit intention is exclusive in tourism literature.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 31 July 2019

Md. Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew and MD. Faridul Islam

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the…

2094

Abstract

Purpose

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context of beach tourism.

Design/methodology/approach

A personal-administered survey was conducted using a convenient sampling technique to collect data from 601 tourists who had visited popular beach destinations in Bangladesh. Then, the structural relationships between the factors likely to affect tourist attitudes and loyalty were examined.

Findings

The findings reveal that both service quality and perceived values have a direct effect on destination image, tourist attitudes and satisfaction. Additionally, destination image and satisfaction significantly affect tourist attitudes and loyalty.

Research limitations/implications

The direct relationship of perceived service quality and perceived value with tourist loyalty was ignored in the model due to reporting consecutive indirect relationship between them in prior studies.

Practical implications

These findings contribute to the extension of theoretical and managerial knowledge, especially in a beach tourism setting, where little research has been done to investigate the proposed relationships.

Originality/value

The originality of this study lies in providing theoretical and empirical evidence regarding the effect of service quality and perceived value, especially on destination image and tourist attitude to behaviour in the loyalty model, which has been scarcely examined in the prior tourism literature.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 20 March 2020

Samuel Adeyinka-Ojo, Sean Lee, Shamsul Kamariah Abdullah and John Teo

This paper addresses the strategic industry challenge relating to new education frameworks. The paper identifies key digital literacy and employability skills that students and…

1993

Abstract

Purpose

This paper addresses the strategic industry challenge relating to new education frameworks. The paper identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism industry (HTI).

Design/methodology/approach

Content analysis was conducted on relevant literature related to digital technologies and employability skills. In particular, the paper explores the role of digital literacy and employability skills in an emerging digital economy and the disruptive impacts on hospitality and tourism operations.

Findings

There are three key findings related to digital literacy skills and technologies: industry practitioner perspectives, employability skills and experience economy services and disruptive digital innovations. These findings are conceptualised to craft an innovative framework for technology-driven hospitality and tourism curriculum development. The framework developed in this paper will be of interest to both hospitality and tourism educators and managers in the increasingly digitalized Malaysian HTI.

Originality/value

This paper presents an innovative, collaborative framework for hospitality and tourism curriculum development in education and industry to identify and develop the required digital literacy and employability skills.

Details

Worldwide Hospitality and Tourism Themes, vol. 12 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 8 June 2022

Ching Seng Yap, William Keling and Shamsul Kamariah Abdullah

This study aims to examine the information acquired and shared by floods victims in Sarawak, Malaysia, and the individuals’ perception of social media information quality and…

Abstract

Purpose

This study aims to examine the information acquired and shared by floods victims in Sarawak, Malaysia, and the individuals’ perception of social media information quality and awareness of social media emergency services.

Design/methodology/approach

The research data were gathered from 118 victims in two flood-ravaged villages with a researcher-administered questionnaire survey. Meanwhile, the research instrument was adopted from Reuter and Spielhofer (2017).

Findings

Resultantly, 93% of the respondents employed social media for information-seeking and sharing during floods. For example, Facebook was the most extensively employed digital platform. The most highly sought and exchanged information involved eyewitness pictures or videos, road or traffic conditions and weather conditions or warnings. Although social media information quality reflected faster obtainability, higher accessibility and enriched content, respondents’ viewpoints of social media information quality regarding accuracy and reliability proved negative. Notably, over half of the respondents were unaware of the two social media emergency services: Twitter Alerts and Facebook Safety Check.

Originality/value

This study denoted one of the rare empirical works that explored social media usage for information-seeking and sharing by the flood victims in Sarawak based on the boundary object perspective.

Details

International Journal of Emergency Services, vol. 12 no. 1
Type: Research Article
ISSN: 2047-0894

Keywords

Content available
Article
Publication date: 30 May 2023

Paresh Wankhade

122

Abstract

Details

International Journal of Emergency Services, vol. 12 no. 1
Type: Research Article
ISSN: 2047-0894

Article
Publication date: 18 March 2020

Kashif Hussain, Neethiahnanthan Ari Ragavan, Thienming Tang, Low Chris Kam Loong and Richard Teare

The purpose of this paper is to profile the Worldwide Hospitality and Tourism Themes theme issue “The way forward: how is Malaysian hospitality and tourism education working with…

380

Abstract

Purpose

The purpose of this paper is to profile the Worldwide Hospitality and Tourism Themes theme issue “The way forward: how is Malaysian hospitality and tourism education working with industry?” with reference to the experiences of the theme editors and writing team.

Design/methodology/approach

Structured questions were used to enable the theme editors to reflect on the rationale for the theme issue question, the starting point, the selection of the writing team and material and the editorial process.

Findings

Malaysia’s hospitality and tourism industry is facing an acute shortage of skilled employees, accentuated by the fact that jobs in the industry are not broadly appealing to Malaysians.

Practical implications

The hospitality and tourism industry in Malaysia wants to employ graduates with a professional attitude and mindset, and to secure this objective, a greater focus on work-based learning is needed.

Originality/value

The paper draws on discussion and applied research to explore the hospitality and tourism industry–education collaboration in Malaysia and the ways in which employability and retention can be enhanced by a greater emphasis on work-based learning.

Details

Worldwide Hospitality and Tourism Themes, vol. 12 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

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