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Article
Publication date: 1 May 1992

Avraham Shama

Centres on the transformation of the consumer in Russia, Hungaryand Poland. Reports on a study, carried out in co‐operation withscholars in these countries, which uses focus…

Abstract

Centres on the transformation of the consumer in Russia, Hungary and Poland. Reports on a study, carried out in co‐operation with scholars in these countries, which uses focus groups to outline the impact on consumers of the transformation to a market economy, and discusses the adjustments these consumers have been making in response to new economic realities. Concludes with research propositions and by pointing out implications for international marketing managers.

Details

International Marketing Review, vol. 9 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 January 1992

Sandra M. Huszagh, Juanita P. Roxas and Kay L. Keck

A survey of marketing executives within randomly selected, majorfirms in the Philippines investigates firms′ marketing actions inresponse to stagflation caused by the 1990 Persian…

Abstract

A survey of marketing executives within randomly selected, major firms in the Philippines investigates firms′ marketing actions in response to stagflation caused by the 1990 Persian Gulf crisis. A central premiss is that there will be differences in sensitivity to macroeconomic conditions between industry sectors. Results show that the manufacturing sector redirects pricing, product and research and development strategies more extensively than non‐manufacturers. These differences may be explained by the extent to which the industry sector is capital‐intensive in its formation and operation. Empirically demonstrates the effects of macroeconomic conditions on firms′ marketing practices and the relevance of the stagflation paradigm outside the United States.

Details

International Marketing Review, vol. 9 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 January 1992

Avraham Shama

Centres on the impact of stagflation on marketing management inYugoslavia and on the responses of managers to stagflation. Based onpersonal interviews and a survey, reports that…

Abstract

Centres on the impact of stagflation on marketing management in Yugoslavia and on the responses of managers to stagflation. Based on personal interviews and a survey, reports that while the impact of stagflation was drastic, managers responded by taking only mild countermeasures. This high impact‐mild adjustment phenomenon is quite different from reactions in the USA, where high impacts bring extensive adjustments. Explanations for this Yugoslav phenomenon, which have important implications for international marketing, are found in the country′s self‐managed economy.

Details

International Marketing Review, vol. 9 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 30 April 2020

C. Muhammad Siddique, Hinna Fatima Siddique and Shama Urooj Siddique

This study has two primary objectives: (1) to shed light on the mechanism by which authoritarian leadership unfolds its impact on such critical aspects of subordinates' work lives…

1677

Abstract

Purpose

This study has two primary objectives: (1) to shed light on the mechanism by which authoritarian leadership unfolds its impact on such critical aspects of subordinates' work lives as job satisfaction and in-role performance and (2) to identify the moderating conditions which place limits on the impact of authoritarian leadership on work outcomes.

Design/methodology/approach

Data were collected on 552 supervisor-subordinate dyads from the United Arab Emirates. A series of research hypotheses were tested using a mixed-method statistical approach, including CFA and moderated hierarchical regression analysis.

Findings

As predicted, authoritarian leadership exerts negative impact on subordinates' job satisfaction and performance through poor quality LMX and weak employee organizational embeddedness. Both LMX and employee embeddedness mediated the negative relationship between authoritarian leadership and outcome measures while power distance moderated the relationship of authoritarian leadership with LMX and employee organizational embeddedness. Low power distance orientation was found to exacerbate the negative impact of authoritarian leadership on the quality of both LMX relationships and employee embeddedness.

Research limitations/implications

The study shares limitations of most studies cast in the survey research design.

Practical implications

The findings underscore the importance of work environment in nurturing high quality LMX relationships and employee organizational embeddedness to buffer the negative effect of authoritarian leadership on subordinates' job satisfaction and performance. In high power distance cultures where workplace inequality is largely rationalized, subordinates who perceive their leaders as authoritarian tend to show low job satisfaction and poor in-role performance. These findings illustrate the importance of management intervention in the early stage of recruitment and selection to attract managers receptive to egalitarian leadership approaches who can equip subordinates with appropriate resources to enhance their job satisfaction and performance outcomes.

Originality/value

The study offers valuable new insights into the mechanism by which authoritarian leadership influences work outcomes in a high-power distance culture. It represents first systematic effort in the Middle Eastern context to identify the conditions that mediate the linkage between authoritarian leadership and work outcomes. The study adds value to the literature by investigating the moderating role of power distance at the individual level of analysis. It detects significant differences in subordinates' perception of power inequality in the workplace in a culture viewed as a high-power distance culture and illustrates how such differences in turn shape the quality of LMX and employee organizational embeddedness.

Details

Journal of Strategy and Management, vol. 13 no. 3
Type: Research Article
ISSN: 1755-425X

Keywords

Article
Publication date: 3 July 2020

Ali Ghasemi, Farzin Shama, Gholamreza Karimi and Farshad Khosravi

The purpose of this paper is to provide appropriate methods for reducing the abnormalities on the extracted fetal heart signal from the maternal electrocardiogram (ECG).

Abstract

Purpose

The purpose of this paper is to provide appropriate methods for reducing the abnormalities on the extracted fetal heart signal from the maternal electrocardiogram (ECG).

Design/methodology/approach

In this regard, the extracted signal of the fetal heart from the mother, improved using an active noise cancelation (ANC) system. It uses commonly adaptive algorithms of normalized least mean squares (NLMS). In the present paper, fetal extraction and denoising methodology are proposed. This methodology uses a combination of the NLMS algorithm with Savitzky–Golay (S-G) filter.

Findings

The obtained results show that a combination of NLMS algorithm with filter coefficient of 15 and µ = 0.02 and S-G filter has a better qSNR (qSNR = 3.6727) and good performance for fetal ECG extraction in comparison with the other works for average fmSNR in the range of −30 to −15 dB. Also, with considering the SNR value of −24.7 dB before filtering and SNR = 3.1861 dB after filtering; the SNR improvement of 27.8861 dB has been obtained.

Originality/value

A new method in the extract and noise reduction of fetal ECG from maternal ECG by the combination of NLMS algorithm and S-G filter is proposed.

Details

Circuit World, vol. 47 no. 1
Type: Research Article
ISSN: 0305-6120

Keywords

Article
Publication date: 21 May 2020

Shama Nazneen, Hong Xu and Nizam Ud Din

Based on Butlers’ Tourism Area Life Cycle (TALC) model and stakeholder theory, this paper aims to propose an integrative model to examine the perceived impacts of cross-border…

Abstract

Purpose

Based on Butlers’ Tourism Area Life Cycle (TALC) model and stakeholder theory, this paper aims to propose an integrative model to examine the perceived impacts of cross-border mega-infrastructure development within the China–Pakistan economic corridor (CPEC). It was hypothesised that these perceptions may be predictors of residents’ perceived destination image (RPDI) and pro-tourism development behaviour (PTDB).

Design/methodology/approach

Interviewer adopted a self-administered questionnaire method and a descriptive technique to analyse the data.

Findings

The empirical results of 800 questionnaires in SEM indicates that, perceived CPEC benefits positively effects RPDI and PTDB. Further, the perceived CPEC costs positively influenced RPDI but had a negative relationship with PTDB. Moreover, RPDI partially mediated between perceived CPEC benefits and PTDB but fully mediated between perceived CPEC costs and PTDB.

Originality/value

In residents’ destination image studies, there is a paucity of the application of Butlers’ TALC model. Therefore, application of Butlers’ TALC model in residents’ destination image study in the context of cross-border mega-infrastructure development project of CPEC is entirely new.

目的

本文基于巴特勒的旅游目的地生命周期模型和利益相关者理论, 提出一个整合的模型用于考察跨越国境的大型基础设施在中国-巴基斯坦经济走廊的影响。本文假定对这些影响的感知能够预测当地居民感知目的地形象和旅游发展前的行为。

方法

使用自填式问卷和描述性数据分析技术。

发现

通过对800份问卷数据的结构方程分析, 发现感知中国-巴基斯坦经济走廊收益积极影响居民感知目的地形象和旅游发展前的行为。进一步, 感知中国-巴基斯坦经济走廊成本积极影响居民感知目的地形象但是消极影响旅游发展前的行为。而且, 居民感知目的地形象部分中介了感知中国-巴基斯坦经济走廊收益和旅游发展前的行为, 完全中介了感知中国-巴基斯坦经济走廊成本和旅游发展前的行为。

贡献

在居民目的地形象研究中, 很少使用巴特勒的旅游目的地生命周期模型。故而, 在居民目的地形象研究中使用巴特勒的旅游目的地生命周期模型, 应用在中国-巴基斯坦经济走廊这一跨国界的大型基础设施开发项目情境中, 是创新的。

关键词

目的地形象, 旅游发展前行为, 巴特勒旅游目的地生命周期模型, 利益相关者理论, 感知中国-巴基斯坦经济走廊的影响, 多群组分析

论文类型

研究论文

Propósito

Este trabajo, basado en el modelo de CDVT de Butlers y la teoría de stakeholder, propone un modelo integrador para examinar los impactos percibidos del desarrollo transfronterizo de megainfraestructuradentro dentro del corredor económico China-Pakistán (CPEC). Se presumió que estas percepciones pueden ser predictores de la imagen de destino percibida de los residentes y del comportamiento de desarrollo pro-turismo.

Metodología

el entrevistador adoptó un método de cuestionario autoadministrado y una técnica descriptiva para analizar los datos.

Resultados

Los resultados empíricos de 800 cuestionarios en el modelado de ecuaciones estructurales (SEM, por sus siglas en inglés) indican que los beneficios percibidos del CPEC influyen positivamente en la RPDI y en el comportamiento de desarrollo pro-turismo. Además, los costos percibidos del CPEC influyeron positivamente en la RPDI pero tuvieron una relación negativa con el desarrollo pro-turismo. Por otra parte, la RPDI media parcialmente entre los beneficios percibidos del CPEC y el comportamiento de desarrollo pro-turismo, pero totalmente mediado entre los costos percibidos del CPEC y el comportamiento de desarrollo pro-turismo.

Originalidad

En los estudios de imagen de destino percibida de los residentes, rara vez se aplica el Modelo del Ciclo de Vida de los Destinos Turísticos de Butlers (MCDVT). Por lo tanto, la aplicación del modelo de CDVT de Butlers en el estudio de imagen de destino percibida de los residentes, en el contexto dell proyecto de desarrollo trans-fronterizo de la mega-infraestructura del CPEC, es completamente nuevo

Article
Publication date: 16 November 2021

Shama Nazneen, Hong Xu, Nizam Ud Din and Rehmat Karim

The COVID-19 pandemic and the travellers’ behaviour towards travel risk is an emerging issue. Nonetheless, the travellers’ perceived COVID-19 impacts, travel risk perception…

2284

Abstract

Purpose

The COVID-19 pandemic and the travellers’ behaviour towards travel risk is an emerging issue. Nonetheless, the travellers’ perceived COVID-19 impacts, travel risk perception, health and safety perception and travel avoidance concerning protection motivation theory is unnoticed. Following the protection motivation theory, the current study investigates the direct and indirect relationships between perceived COVID-19 impacts and travel avoidance. Moreover, the travellers’ cognitive perceptions of risk may vary with their demographic characteristics; therefore, the present study aims to test the differences in group-specific parameter estimates using a multi-group analysis.

Design/methodology/approach

The authors approached travellers from Tianjin, China using different communication services, including WeChat and email, through a snowball sampling technique. The study used 553 valid questionnaires for analysis.

Findings

The results of 553 questionnaires in structural equation modelling (SEM) with AMOS 21 indicated that travellers’ perceived Covid-19 impacts positively correlate with travel avoidance. The study model based on protection motivation theory specifies that travel risk perception and health and safety perception as a cognitive mediating process partially mediated the relationship between perceived COVID-19 impacts and travel avoidance. The findings specified that during COVID-19, travellers assessed the severity of travel risks and adopted preventive measures which influenced their travel behaviour and led to travel avoidance. The multi-group analysis results indicated no difference in perception for gender and education; however, concerning age, the significant nested p-value specifies a difference in perception.

Practical implications

The study offers implications for policymakers and the tourism industry to understand the travellers’ perceptions of travel during the pandemic and ensure health and safety measures to encourage travelling and reviving the tourism industry.

Originality/value

The application of protection motivation theory to analyse the travellers’ perceived COVID-19 impacts and travel avoidance in the presence of travel risk perception and health and safety perceptions as a cognitive mediating process is novel.

研究目的

COVID-19大流行下的旅行风险问题日益重要。目前, 有关旅游者COVID-19影响感知、旅行风险感知以及健康安全感知与避免旅行之间关系的问题尚未引起学者广泛关注。基于保护动机理论, 本文对COVID-19影响感知与避免旅行之间的直接关系和间接关系进行深入研究。鉴于旅游者旅行风险认知因其人口特征而异, 本文采纳多组分析来检验群体间特定参数估计差异。

研究方法

采用滚雪球抽样方法在中国天津利用微信和电子邮件共收集了553份有效问卷。

研究结果

结构方程模型分析结果显示, 旅游者Covid-19影响感知与避免旅行之间呈正相关关系。基于保护动机理论的研究模型表明, 旅行风险感知和健康安全感知作为认知中间过程, 在COVID-19影响感知与避免旅行之间起到部分中介作用。这说明在COVID-19期间, 旅游者首先评估旅行风险等级并采取预防措施, 而这将影响他们的旅行行为, 甚至导致放弃旅行。此外, 多组分析结果表明, Covid-19影响感知在性别和受教育程度上并不存在显著差异, 但在年龄上差异显著。

实践启示

研究对于政策制定者和旅游业界理解旅游者在疫情期间对旅行的看法以及采取健康和安全措施鼓励游客出游进而实现旅游业复苏具有重要启示。

研究贡献

基于保护动机理论, 引入旅行风险感知和健康安全感知作为中介变量来分析旅游者Covid-19影响感知对避免旅行的影响是本研究的重要创新点。此外, 本研究通过检验Covid-19影响感知在受访者人口学特征上的差异也对现有研究具有一定理论贡献。

Objetivo

La pandemia de COVID-19 y el comportamiento de los viajeros hacia el riesgo del viaje es un asunto emergente. No obstante, los impactos percibidos de COVID-19 por los viajeros, la percepción del riesgo de viaje, la percepción de salud y seguridad, así como la evitación de viajes con respecto a la teoría de la motivación de protección es desapercibida. Por lo tanto, el estudio actual basado en la teoría de la motivación de protección investiga las relaciones directas e indirectas entre los impactos percibidos del COVID-19 y la evitación del viaje. Las percepciones cognitivas del riesgo de los individuos varían con sus características demográficas; por lo tanto, el estudio actual que utiliza un análisis de multigrupo prueba las diferencias en las estimaciones de los parámetros de grupo específico.

Metodología

Nos acercamos a los viajeros de Tianjin, China, utilizando diferentes servicios de comunicación, incluidos WeChat y email, a través de una técnica de muestreo de bola de nieve. El estudio utilizó 553 cuestionarios válidos para el análisis.

Hallazgos

Los resultados empíricos de los 533 cuestionarios en los modelos de ecuaciones estructurales (MES) indican que los impactos percibidos de Covid-19 se correlacionan positivamente con la evitación del viaje. El resultado implica que los encuestados primero evalúan los riesgos y luego toman las decisiones de viajar; por consiguiente, los hallazgos apoyaron la teoría de la motivación de protección. Los hallazgos también mostraron que la percepción del riesgo de viaje y la percepción de salud y seguridad median entre los impactos percibidos de Covid-19 y la evitación de viajes. Además, los resultados del análisis de multigrupo indican que para el género y la educación, no existe una diferencia; sin embargo, en cuanto a la edad, existe una diferencia significativa en la percepción.

Implicaciones practices

Las implicaciones del estudio son importantes para que los legisladores y la industria del turismo comprendan la percepción de los viajeros durante la pandemia y garanticen las medidas de salud y seguridad para animar a viajar.

Originalidad

La aplicación de la teoría de la motivación de protección para analizar los impactos percibidos de COVID-19 por los viajeros y la evitación del viaje en la presencia de la percepción de riesgo de viaje y la percepción de salud y seguridad como variables mediadoras es novedosa. También, el estudio actual contribuye a la literatura a través de probar el modelo teórico sobre las características demográficas de los encuestados.

Article
Publication date: 1 October 2000

Irina Akimova

Recent studies have reflected the need to investigate the development of market orientation in the transitional economies under conditions of economic decline and great systemic…

2703

Abstract

Recent studies have reflected the need to investigate the development of market orientation in the transitional economies under conditions of economic decline and great systemic change. However, the relationship between the level of market orientation and firm’s competitiveness in a turbulent environment has not been analysed. Personal interviews conducted with 221 managers of Ukrainian enterprises provided data to investigate the level of the development of market orientation and competitiveness. Managers’ attitudes toward marketing are used to create a typology of marketing approaches in the Ukraine. Competitiveness is measured as a multi‐dimensional concept using variables of organisational adaptability to the changes in business environment, advantages across the marketing mix and performance indicators as the dimensions. The results of the study suggest that the level of a firm’s competitiveness in the turbulent environment of a transitional economy is associated with the level of the development of market orientation.

Details

European Journal of Marketing, vol. 34 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 19 December 2018

Stephen Gibb and Shama Rahman

The purpose of this study is to model and explore kindness as a factor in employment contexts. “Kindness among colleagues” is a particular context for the scientific study of…

Abstract

Purpose

The purpose of this study is to model and explore kindness as a factor in employment contexts. “Kindness among colleagues” is a particular context for the scientific study of kindness which has been under-researched. There is scope within the burgeoning study of kindness for research concerned with employment contexts and colleagues, adopting an employment context appropriate construct of kindness, generating and considering evidence that might be evaluated rigorously in the employment context where kindness is both advocated and critiqued.

Design/methodology/approach

The literature review identifies and explores the gaps in kindness research in the employment context. A construct distinguishing a set of antecedents of kindness among colleagues was developed to address these gaps. The relevance and usefulness of the construct was tested in semi-structured interviews among some work colleagues in a specific organization setting.

Findings

The results show that the four antecedents of kindness can be used to capture and explore perceptions and experiences of kindness among colleagues. There is scope for analysis at the levels of individuals, teams and organizations using data about these antecedents which allows for individual and more general workplace dynamics to be described and explored.

Research limitations/implications

The antecedents of kindness construct are validated to an extent by this initial study. The potential of this for describing and analyzing kindness and workplace relevant themes makes it worth further development; to refine and validate an instrument for measuring kindness among colleagues.

Practical implications

Kindness among colleagues, if understood in the nuanced way presented here, can help individuals, teams and organizations review and evaluate themselves in diverse contexts. Contexts can be expected to vary with workforce demographics, leadership style and organization cultures.

Social implications

Kindness is a burgeoning theme and concern across diverse social and cultural contexts for various reasons. The scientific contribution to the advocacy or critique of kindness, in this case kindness among colleagues, provides value in rigor, operationalization and evidencing of the case for and against advocacy of the value of kindness in general.

Originality/value

This is a focused review and study of kindness among colleagues which contributes to the nomological and methodological development of a scientific approach to organizational analysis concerns with this important theme in contemporary times.

Details

International Journal of Organizational Analysis, vol. 27 no. 3
Type: Research Article
ISSN: 1934-8835

Keywords

Article
Publication date: 28 February 2022

Shama Sadaf, Komal Hassan, Ayesha Saeed, Zeeshan Ahmad and Hodaa Usama Abdus Samad

The COVID-19 pandemic has popularized wearing face masks for personal protection. However, the protection afforded by a mask is decreased if an individual accidently touches the…

Abstract

Purpose

The COVID-19 pandemic has popularized wearing face masks for personal protection. However, the protection afforded by a mask is decreased if an individual accidently touches the outer surface of the mask and then touches other parts of their face. To overcome this problem, antimicrobial masks have become commercially available. However, many are disposable and/or made from synthetic antimicrobial agents which have a negative impact on the environment. The purpose of this study was to create material for stitching antimicrobial masks that are reusable and natural.

Design/methodology/approach

The authors developed natural antimicrobial finishes from Azadirachata indica, Butea monosperma and Litchi chinensis leaves. The authors used biodegradable polyurethane binder and pad-dry-cure method to apply them on 100% cotton fabric. The authors used Fourier-transform Infrared Spectroscopy (FTIR) and Scanning Electron Microscope (SEM) to confirm the application and ASTM E2149 to assess the efficacy and wash-resistance of the finish.

Findings

Fabric treated with leaves of A. indica, B. monosperma and L. chinensis showed 80%, 100 and 100% antimicrobial activity, respectively. All fabrics were washed 25 times in home laundry cycles and maintained 100% of their antimicrobial effect.

Originality/value

These findings highlight that B. monosperma and L. chinensis finishes on cotton fabric can be a used as a material for stitching antimicrobial, natural and reusable masks that provide more protection than traditional masks but do not pose the environmental concerns of disposable masks or synthetic finishes. This study can be furthered by performing more laundry cycles to determine if the finishes remain 100% effective beyond 25 cycles.

Details

International Journal of Clothing Science and Technology, vol. 34 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

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